It's Always Day One

The "SKU economics" is a useful tool that displays the economic performance of your product SKU over time. It shows the SKU sales, and various fees associated, including SP ads costs.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertisi...

It now offers a visual experience to help you understand your brand performance at different stages of the funnel: awareness, consideration, and purchase.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitte...

We conducted in-depth research on yearly CPC trends for Amazon Ads, from 2020 to 2023, analyzing 200+ accounts across the US, UK, FR, and DE markets.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Am...

Get insights into the PPC strategies and results of a newly launched MLBPA brand selling official MLB player merchandise on Amazon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design exampl...

The option enabled users to switch back to the old repeat purchase dashboard. It has now been removed, as Amazon claims the new dashboard is more accurate.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitt...

A case study shows how the consistent use of Amazon posts helped a brand gain 30k followers, and $10k sales from customer engagement emails to the followers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twi...

The new SD Video creative looks much more noticeable and more effective in driving higher visibility, and engagement.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our...

We recently shared a case study on how we added $1.3k additional revenue in 2 weeks, with a 10% lower ACOS using TOS bid adjustments, and useful tips for using TOS bid adjustments more efficiently.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Am...

A case study shows how a client lost £1600 in organic sales on top of the £5432 in direct ad sales. Reinforces how effective advertising correlates to organic sales and ranking.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising aud...

We noticed this on a few OOS products recently. Previously, Amazon would stop delivering an OOS product ad automatically, to prevent wasted ad spend. You can check for your OOS products if they are still serving SP ads using these steps.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audi...

The recommended amount is based on products and targets. It represents the minimum budget required to keep your campaign active throughout the day.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amaz...

We recently noticed these ad creatives appearing at the bottom of the search results page. They could provide better chances of appearing on page 1 if the bidding is too low to show up on Top of Search.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book...

Amazon has added a new Coupon feature on the Ad console. It allows Sellers to offer a one-time discount to shoppers who sign up for Subscribe and Save. The discount applies on top of the standard 5-10% savings that come with the Subscribe & Save program.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.http...

Amazon has moved the product information and bullet points under a collapsible "About this item" section. It enables Sponsored Display Creatives to move up and show above the fold.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising...

Four audiences are now available to send emails to: you have brand followers, recent customers, high-spend customers, and repeat customers. You can select one audience type per campaign.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advert...

While uploading creatives to the campaigns, you will notice a new tag above the creative indicating that it “Does not meet the requirements.” It can help prevent the upload step to find out.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Ad...

This new feature provides holistic economic coverage of your SKUs sold on Amazon by displaying sales volume, estimated fees charged, and net proceeds in a single view.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow...

These suggestions appear under the option to add a custom image. These images, which are largely lifestyle photos, are suggested from your creative assets library.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me...

It enables advertisers to adjust TOS % without entering the campaign, directly from the campaign management UI.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team....

The Manage Account overview provides advertisers with a high-level summary of their advertising accounts, allowing them to quickly assess their overall performance and identify areas for improvement.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an...

In a recent UI update, Amazon has moved the Copy option under the new campaign options to make it easier to access. A new Edit setting option also appears in the new menu.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Fo...

By checking the new "Sponsored Products search term data", you can get search term details in a new tab in the downloaded bulk file. It will save the effort and time spent in downloading the Search Term report separately.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead o...

Amazon has recently added a new section to the product detail pages called "What do customers buy after viewing this item", just below the product description. This section features various categories, including the highest-rated products, bestsellers, and lowest-priced.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under...

The campaign manager 'Settings' tab now includes a new feature to spend 25% & 100% of the daily unspent budget. This applies to all your campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter....

Given the different attribution models for the Sponsored Display vCPM campaigns, the sales numbers are not indeed the sales but rather registered views. It can be a useful upper funnel strategy for awareness but basing the ad spend on the reported sales numbers could lead to wasted spend.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Am...