It's Always Day One

In this episode, we explore a series of strategic updates in the digital marketplace, with a special focus on Amazon’s new features and Walmart’s competitive edge. We discuss the launch of Sponsored Display Storefront, the importance of A/B testing for Brand Stories, and the implications of Amazon’s navigation changes. We also delve into the significance of full-funnel marketing for 2024, smart ad...

This podcast offers a succinct yet comprehensive overview of the latest trends and innovations in e-commerce and marketing. It covers six key updates, ranging from the advent of 3D product visualization in online shopping to groundbreaking strategies in financial trading, enhanced marketing techniques on Amazon, upcoming features for improved product selection, creative advertising in the pet food...

Amazon officially announced that the Seller Fulfilled Prime (SFP) program will once again accept new seller applications later this year.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design...

The campaign report now includes four new metrics: last year's impression, clicks, spend, and CPC.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k...

Amazon adds it automatically on SD campaigns, and can often go unnoticed.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute brea...

This week we are excited to share another case study and the strategies that led to growth. This time it’s a relatively larger account, selling in the Sports & Outdoor category, with a yearly revenue of over $4M.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our Ne...

This new metrics will enable sellers to measure the amount of brand referral bonus they receive from each individual campaign5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Fo...

This new compliance is now mandatory, with effect from Jun 27, 2023. It intends to protect online shoppers from unknowingly purchasing counterfeit or stolen goods.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me...

Recently, we noticed an SB creative with a “Filter by category” section showing different categories similar to Spotlight ads.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. F...

When it comes to growing sales on Amazon, there are three useful tools that hold massive potential but are often overlooked. In this episode, we discuss them in detail.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follo...

You can now see click share and conversion share on organic search terms thanks to the Top Search Terms dashboard now available on Vendor Central.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazo...

It’s by ensuring that your performing campaigns are not going Out of Budget. There are 3 simple steps to identify these campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design example...

We recently observed parts of the Product's main image tagging other similar & substitute products with a White Circle Icon.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples....

Amazon claims that optimized A+ premium may boost your sales by 20%, and Manage your Experiments (MYE) by 25%.Read more here: https://blog.georges.blog/feed/amazons-mye-and-a-plus-content-could-give-your-sales-a-serious-lift?utm_source=georgesblog.beehiiv.com&utm_medium=newsletter&utm_campaign=careful-with-dynamic-bids-up-and-down5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://...

Dynamic bids are a great way to adjust bids for placements in real-time, but you need to be careful of something we discuss in today's episode.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon d...

With the growing number of ad placements on Amazon, brands need to leverage SB and SD campaigns, a killer brand story, as well as A+ and premium A+ content.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twit...

Amazon recently rolled out a new spotlight on product pages for items with high sales in the past 7 days.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to...

Amazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on Amazon by avg. 24.5%.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog...

In this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. F...

You can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design...

A recent case study from one of our accounts, where we were able to generate a 4.7x increase in monthly PPC sales, with 10% lower ACOS.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design ex...

Recently, SP ads were spotted running on the SD ad placement on PDP and looked similar to the SD creative.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 t...

Shoppers who engaged with your SP ads recently can see these Ads. While retargeting is not available on SP, a better CTR can help capture more of these new placements.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow...

Within 2 weeks, it helped generate over £500 in additional sales, get more subscribers, and higher conversion.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$...

There are various categories that limit which sponsored ads will show up, which include: 4 stars and above, customers frequently viewed, and products related to this item.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed. Book an Amazon Advertising audit. Fo...