Irresistible Communication

Any given day we have a million choices about how to spend the day. But of all the things we could, what’s the thing we should do? Read more insights on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap bet...

Companies speak to target groups. Humans do not. And this makes all the difference between communication that builds a connection and one that doesn’t … Read more insights on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing sti...

First, we had push marketing, then came pull marketing. We need to go beyond both … Read more insights on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it deliver...

What really matters in your communication. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to...

How we can use fear as a guide. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it...

The real difference between great and bad speakers. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And...

Why a best presentation award doesn’t make sense … Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And...

What has changed by the shift to online communication? Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening?...

A major difference in the way startups and established companies speak about their products. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what i...

A more human approach to speaking. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about...

Some simple, yet powerful tips on how to deal with stage fright. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and dishe...

Why the biggest stage you’ve ever been on might be closer than you think. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast...

Why this common advice might not be the best advice … Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? A...

Today, leadership is more and more based on trust and inspiration. But that wasn’t always the case … My masterclass on the art of communicating will launch this fall. Get notified here: https://LeadersLightThePath/masterclass Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the...

It can be super frustrating when we put so much effort into building our product and crafting our story and then some of our customers still don’t get it. What can we do about that? My masterclass on the art of communicating will launch this fall. Get notified here: https://LeadersLightThePath/masterclass Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to...

Why George Lucas had to pay a $250.000 fine for the opening that he chose for Star Wars. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it de...

Two unusual seats were reserved in any important meeting at Starbucks for people who don’t have a seat in most companies. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what...

The hefty downfall of a company that lost sight of their customer’s satisfaction. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers...

The key ingredient to creating tension and how to make best use of it in your communication. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what i...

About the dangers of irony when used in overdose. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And w...

Getting attention is quite easy. The real question is what do you do once you have the attention. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and w...

Many presentations are doomed from the very first sentence. How to make sure that yours isn’t … Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and wha...

It’s called “giving a speech” but do you actually give it? Thoughts on a profound shift in the expectations we put into a speech. Read more thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap betw...

About an easily overlooked aspect of creativity and an approach that leads to more creative results. More thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and wha...

A more useful approach to identifying the most important information about our product or service … More thoughts on the art of communicating week-daily at https://LeadersLightThePath.com Mentioned in this episode: My new book is out now You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and...