Ipsos Views

The role of social data and AI in building brands -   Allen Bonde, CMO at Synthesio, an Ipsos company, joins Douwe Rademaker and Chris Murphy to discuss how social data and AI can help in building brands. To learn more about what is discussed in this podcast and about AI consumer intelligence, read Allen’s recent paper on the topic here .

Why do many of us hold ideas in our minds that seem so self-contradictory? What does this tell us about how our opinions, attitudes, and values relate to one another? And what should we do with this knowledge to better understand societies and markets? The latest Ipsos Views podcast features our Global CEO, Ben Page, exploring the term " Cognitive Polyphasia " and its relevance to the world of mar...

In this episode, host Leah McTiernan is joined by Alex Bogdan, Associate Director, Public Affairs, Ipsos in the UK, Annie Weber, Executive Vice President, Public Affairs, Ipsos in the US, and Jim Bernier, Senior Vice President, Public Affairs, Ipsos in the US, to discuss Ipsos’ KnowledgePanel capabilities, our propriety probability-based panel. Learn more about our KnowledgePanels in the US and th...

The role of Brands in an eCommerce World - Alison Chaltas, Global Leader of Shopper and Omnichannel at Ipsos, joins Douwe Rademaker and Chris Murphy to look at the role of brands in the time of convergent commerce. How has this changed consumers’ relationship to brands and has it fundamentally changed the consumer shopping journey for most categories? To learn more about this topic, read Convergen...

Brands in Latin America – Andre Galiano, business director, Strategy3, Ipsos in Brazil talks to hosts Douwe Rademaker and Chris Murphy about brands in Latin American and how inflation is affecting consumer behaviour in the region.

How brands can roll with the punches - Brands can take hits from many different angles, whether it’s from the category in which it sits, its competitors, or even consumers. In this episode, hosts Douwe Rademaker and Chris Murphy welcome back to the podcast Seth Traum, Managing Partner, Strategy 3, Ipsos in North America, to discuss how brands can respond to sudden market disruptions.

Managing your brand in a volatile world  – As we begin the third series of Getting It Right, Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, global leader and CEO of Ipsos Strategy3, and Josh Samuel, Chief Analytics Officer, Brand Health Tracking, Ipsos.  Our guests go back to basics by discussing managing and measuring the strength of your brand as well as the role of expecta...

To accompany his new white paper " Conquering Complexity: The ongoing revolution in oncology biomarker testing" , Pieter de Richter (Regional Head of Syndicated Healthcare in MENA & APAC) discusses how new and emerging technology may soon be improving for cancer patients around the world.

Brand Empathy  – In the last episode of the second series, April Jeffries, President, Global Ethnography and Immersion, Ipsos, joins Douwe Rademaker and Chris Murphy to discuss how brands can be more empathetic. To learn more about what is discussed in this podcast, read April’s paper Empathy Awakened: The power of an empathetic organisation

Our first Ipsos Views podcast of 2022 features new Global CEO Ben Page discussing the findings from our latest Global Trends Study. In this interview, Ben covers the impact of the pandemic on our attitudes and values, including the effect on the global public's views toward medical science, technology, and racism, as well as examining expectations for the future. You can also read the full report...

Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index , with in-depth global research conducted by Ipsos. In this third episode Ipsos packaging expert Laurence Brillault joins us to talk about the key packaging trends today and som...

Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index , with in-depth global research conducted by Ipsos. In this second episode, we go deeper into what is driving attitudes and behaviour in our food choices when it comes to our ho...

Welcome to this podcast mini-series from Ipsos and Tetra Pak on the "rewired consumer". In three short discussions, our researchers discuss recent trends in food and beverages and the findings from the 2021 Tetra Pak Index , with in-depth global research conducted by Ipsos. In this first episode, Lena Gilchrist from Ipsos and Michela Vallalta from Tetra Pak introduce us to the research project and...

This is the second episode of the Operational Angle podcast on the topic of trust and advocacy in research. Whereas the previous episode took a closer look at the role of public affairs, and specifically Ipsos' polling practice, in fostering familiarity and trust with respondents, this episode looks at the practices that market researchers can take to encourage long-lasting participation and motiv...

Predictive Brand Growth Metrics  In this episode hosts Douwe Rademaker and Chris Murphy are joined Fiona Moss, Head of the CX Global Analytics Team, Customer Experience at Ipsos, to discuss predictive brand growth metrics and how to choose the right KPI for your brand. To learn more about this, read Fiona’s paper The Key To Your CX Success: Finding the right customer experience KPI for your b...

A Christmas Special, review of the year!  In this episode hosts Douwe Rademaker and Chris Murphy look back at the previous 14 episodes and the key insights that we’ve learned along the way.

What does the changing world of mobility mean for automotive brands?   Few industries are seeing such disruption as car manufacturers with the shift towards electric vehicles. Douwe Rademaker and Chris Murphy are joined by Oscar Yuan, head of Strategy3, Ipsos in US, and Alexandre de Saint-Leon, global head of mobility at Ipsos, to look at what the transformation of the industry means for auto...

This 10 minute interview with Sunny Sharma (DIrector of Global Health at Ipsos MORI) is a special release to help mark World AIDS Day, and focusses on the work that we've been doing to help support the fight against the HIV/AIDS pandemic, particularly across Southern & Eastern Africa.

The new retail – social commerce and Livestreaming in China  – Jannet Wang, Executive Director, Ipsos in China, joins Douwe and Chris to discuss eCommerce in China and what the emergence of social commerce and livestreaming means for brands. To learn more about what was discussed in the podcast read our paper Convergent Commerce: Navigating the increasingly fragmented world of emerging channe...

To accompany the new Ipsos Views white paper , we interview two of its authors and hear why user experience is so important for online retailers, what the main obstacles to success are, and how UX research can help to overcome them.

What does the declining global population mean for brands? Darrell Bricker, Global Head of Public Affairs at Ipsos, joins Douwe and Chris this week to discuss demographic changes and what impact of global population decline and an ageing population means for brands. To learn more about what was discussed in the podcast read Darrell’s paper Emptier Planet: Are we ready for the shock of global popul...

April Jeffries, President of Global Ethnography and Immersion, discusses her new white paper and explains why researchers need to develop a strong sense of empathy to look underneath into real-life experience and deeper motivations and emotions. In this podcast, she talks about the collision of human emotion with artificial intelligence, the expectations of Generation Z, her own shift from enginee...

In this new Ipsos Views podcast, the authors of " Creating A Sense Of Presence " come together for a deeper exploration of its key themes, including their own expectations of how new immersive technologies will transform the market research industry in the coming years. More and more of us are spending increasing amounts of time online and it's not just younger people who are becoming acculturated...

In this episode Douwe and Chris are joined by Laurent Dumouchel, Chief Growth Officer, Brand Health Tracking, Ipsos to look at premium brands. Premium brands have thrived during the pandemic and this podcast discusses how to premiumise, the geographical differences in the popularity of premium brands and whether the popularity of premium brands is here to stay. To learn more about what was discuss...

In this episode of The Operational Angle, our host Leah McTiernan speaks to Darrell Bricker, Global CEO of Ipsos Public Affairs, about trust and advocacy in market research. Their discussion focuses on how public affairs at Ipsos help to provide a public face to citizens and consumers. This familiarity with Ipsos as an organisation conducting meaningful social and political research in turn encour...