Ipsos Views

What’s Next in UX is back! User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compare to competitors? This is where Ipsos’ UX Score comes in. The Ipsos UX Score is a proprietary tool to help clients objectively assess their user experience....

Generative AI is an incredibly hot topic this summer, with business, governments, public services and individuals all trying to understand what it means for them and for their future. Ipsos is no different, as we explore the undoubted potential of this new technology and how to harness it to improve our processes, power our data collection and analysis, and sharpen our delivery - all while managin...

Our Global CEO Ben Page is joined by Martin Wolf, renowned journalist and author of The Crisis Of Democratic Capitalism for a discussion of the macro challenges of our current age, and what the threats and disruptions to the existing world order mean for policymakers and business. Using data from the latest Ipsos Global Trends study, Ben and Martin consider whether the diagnosis of "polycrisi...

We talk to Rebecca Crosby and James Tarbit from Ipsos Karian & Box, our leading employee engagement agency. Rebecca is the lead author of a new white paper that examines the importance of ESG to how employees and potential employees view organisations, and we find out what makes employees satisfied with their organisation’s efforts around sustainability, how great ESG credentials impact pride...

This episode features experts from Thailand, Brazil, Australia, and Singapore reflecting on the findings from our latest annual Earth Day survey , which examines public attitudes around the world to the threat posed by climate change, and considers whether our focus on the issue is slipping as other concerns compete for our attention. We also welcome Professor Lorraine Whitmarsh and Dr. Katherine...

In the latest instalment of our monthly series on the ESG challenges characterising the 2020s, Nicola Kemp ( Editorial Director for Creative Brief ) speaks to Ipsos' Samira Brophy (Senior Director, Creative Excellence) about how to make advertising more inclusive and more compelling as cultural and social attitudes change.

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Anneleen Waterloos (Vice President of Consumer Insights & Analytics at Philip Morris International) as they discuss how the role of an insights professional is changing. If you're using Spotify, you can also enjoy this episode as a video!) Find out more about this series on our...

Julia Gillard, Chair of the Global Institute for Women's Leadership, talks to Sue Phillips, President of the Ipsos Gender Balance Network, to reflect on the findings of our latest study into gender equality around the world , and to consider what we can do to push positive change.

Trust is the lubricant that allows modern societies to flourish, and advanced economies to perform. And we sometimes hear that it is in crisis, or that it is disappearing from our world. But our research has found that these claims just aren't true - there is nothing new about the fact that trust is low in many aspects of our lives, and there are actually some signs of a slight recovery in some pl...

Join Jennifer Hubber (Chief Client Officer and Head of the Ipsos Global Client Organisation) in conversation with Seth Minsk (Global Lead, Consumer Experience Insights at Sanofi) as she finds out how the transformation of the insights industry is presenting new challenges and opportunities to one of our key research partners.

February's edition of "People, Planet, Prosperity" features Leah McTiernan in conversation with Trixie Cartwright (Global Lead for Diversity & Inclusion at Ipsos Total Operations), who is the co-author of a groundbreaking new paper in the International Journal of Market Research called " A Question of Gender: Gender classification in international research ".  In this short episode, Leah...

The first episode of 2023 features Francesca Francione, Business Insights and Analytics Manager at Tetra Pak, in conversation with Samira Rhoods, Senior Consultant, Trends & Foresight Practice at Ipsos). Francesca tells Samira about some of the things a world-leading food processing and packaging solutions company is doing to make their business more sustainable, from supply chains, through in...

The second episode in our series features Pip Mothersill and Katelyn Faulks-Hall ( Directors of UX in Ipsos ) demystifying the Metaverse, asking whether our current expectations for it are realistic, and setting out the key design principles that are needed to develop more compelling and immersive experiences. 

Our first episode of 2023 is also the first ever Ipsos Views video podcast! It centres on our interview with Global CEO Ben Page as he discusses the themes that defined the last year and considers what the implications might be for 2023. Reflecting on the impact of inflation, the long shadow of COVID, the return of war to Europe, and the unfolding climate emergency, we look at how citizens and con...

In this special end of year edition, we meet colleagues from around the world to discuss the defining themes of 2022 and consider what their implications might be for 2023. Featuring our Global CEO Ben Page, together with colleagues from China, Ukraine, the US, and Brazil - we reflect on the impact of inflation, the long shadow of COVID, the return of war to Europe, the unfolding climate crisis, a...

The third episode of the series features Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) in discussion with John O'Brien MBE (Founder of Anthropy ) as he explains his vision for inspiring change by bringing together senior leaders from all different sectors of business, government, and non-profit.

The first episode of this new series focussing on the future of UX (user experience) features Thomas Carpenter, UX Research Manager at John Deere , one of the world's leading manufacturers of agricultural machinery. With artificial intelligence and automation starting to play a significant role in agriculture, we probed John Deere's experience to find out what's required to design successful autom...

The 16 Days of Activism against Gender-Based Violence (GBV) is an annual campaign that begins on 25 November, the International Day for the Elimination of Violence against Women, and runs until 10 December, Human Rights Day.  This podcast is part of our contribution to that campaign, and it brings together voices of colleagues around the world adding their own perspectives to the research we...

The second episode of the series features Samira Brophy (Senior Director in Creative Excellence) in discussion with Stuart Templar MBE (Director of Global Sustainability) and Thomas Nagy (Consumer Insights Lead), both representing our partners at Volvo Cars. Stuart and Thomas tell us why Volvo are prioritising Sustainability, and how they are making it a key priority that runs through every part o...

It feels like we are living in an age which is beset by crisis. Organisations that are able to respond quickly and appropriately to crisis will naturally be best positioned to recover and thrive after the peril has passed. This episode features two of our Corporate Reputation experts - Trent Ross (EVP) and Milorad Ajder (Global Service Line Leader) - discussing the approaches that businesses can t...

In the first of our new series where we interview other brands and businesses on all things sustainability, Dr Pippa Bailey (Head of Ipsos Climate Change & Sustainability Practice) interviews Elizabeth Eaves (Senior Sustainability Engineer for EMEA at Mattel), and hears about the strides Mattel are making on both environmental and social fronts within their business. We also learn about how th...

It is extremely difficult to make accurate predictions, but that has never stopped us from trying. Even people with deep subject matter expertise have mixed forecasting records - so we should be very wary of the projections that are offered to us. But it still makes sense to prepare for what might be coming towards us, and to make ourselves resilient to a range of possibilities. In this episode, y...

Milorad Ajder, the Global Leader of our Corporate Reputation service line discusses some of the key findings from, and implications of, our latest Reputation Council Report . Across this 12 minute conversation, we cover the emergence of stakeholder capitalism, whether ESG is here to stay, and how corporations need to be clear not just about their sense of purpose, but how they convey it. 

Trixie Cartwright (Global Head of Diversity & Inclusion, Total Operations) discusses her new paper in the International Journal of Market Research (IJMR) called "A Question of Gender - Gender Classification in International Research" which advances the conversation about how to accurately and sensitively capture data on respondents' gender across multiple markets, where cultural attitudes can...

Hear Chris Bonsi and Brigitte Biteau, two of the authors of the Ipsos Views " Future of Insights " white papers, in conversation about how the insight function is transforming and how our clients and partners can get more value from it. You can read the three white papers here .