Ipsos Views

This episode was originally broadcast as part of the Ipsos KEYS webinar series, and features Chris and Hazel in conversation with Josy Paul (Chairman of BBDO India), Greg Clayton (Head of Brand Growth, Ipsos UK) and Lindsay Franke (Group President, Ipsos in the US) as they get to grips with the fundamentals of brand success. From outstanding creative to enduring brand assets, we uncover how brands...

Diagnostic advances mean that earlier detection and diagnosis of Alzheimer's Disease is now possible - sometimes even before symptoms manifest. In this third episode of Ipsos' podcast series "Healthcare Uncovered" Hannah Brown and Ayse Levent from our Global Healthcare Monitors team weigh the benefits of early diagnosis against the challenges posed by advance knowledge of this condition.

Join Arnaud Debia, our Global Creative Development Director, as he talks to BBDO's Josy Paul about early-stage creative development and the power of empathy.

Hosts Jacqueline Hull and Leila Alavi are joined by Dr. Miro Griffiths, a disability studies scholar and policy advisor. Dr. Griffiths explains the importance of accessibility in UX research, emphasizing the need for prioritized inclusivity and participation in all phases. Tune in for an enlightening conversation on making research more accessible and inclusive. Understand how researchers can buil...

In this episode of Ipsos' podcast series "Healthcare Uncovered," we are joined by Mario Menti (Сhief Technology Officer of our Healthcare service line) for an insightful discussion on how recent developments in generative AI technology have enormous implications on healthcare and life sciences - for administrative functions, drug discovery, patient care, and more.

What happens when you apply the principles of brand success to politics, and consider candidates as though they were brands? Our Brand Talk series is back, for a very special edition focussing on the upcoming elections in the UK and the US. Chris and Hazel are joined by Keiran Pedley (Director of Politics, UK) for a discussion of the successes and failures of British and American politicians and p...

Jacqueline and Guilia are joined by Brooke Bosley, Ph. D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences. The guests also talk about how to ap...

Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity and Inclusion initi...

In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity. You can also stay updated with the latest breakthroughs in cancer research and gain mo...

In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald’s, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and...

In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India . Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle , which gave women a voice to challenge period taboos in India. He also recently won at...

Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together? To accompany the new Ipsos Almanac , we invited Phil Tinline (author of " The Death of Consensus ") to join us in discussing the defining events, themes, and trends of the year just gone - and to consider what...

In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone. Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to wh...

This episode features Radhecka Roy (Global Service Leader: Strategic Curation) in conversation with Parijat Chakraborty (Group Leader Public Affairs, India) and Sally Braidwood (Corporate Reputation Service Line Leader, Australia) about the importance of culture in understanding people’s priorities, attitudes and behaviours, particularly where these concern our relationship with nature, our person...

This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental. Jody talks about how she joined Humana, an established health insurance company, and used her experience from the r...

In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab, Bloomin’ Brands and Humana. One of the themes of Brand Talk is the challenges brand leaders face as they navigate the realities of the board room. Jod...

Launched this year, the Ipsos ESG Council brings together senior level executives - all of whom have responsibility for sustainability and the development of ESG best practice - from some of the most respected corporations in the world. Our guest on this episode is James Allen, Associate Director in Ipsos Corporate Reputation, who helps us to unpack some of the key insights from this new and uniqu...

In this episode we talk to Neeraj Kalani, Global Head of Commercial and Medical Excellence at Moderna. Neeraj has had a unique career story, from brand strategy to marketing operations, digital transformation and overall brand experience management at some of the biggest companies out there. Listen as he shares some of the lessons he learned along the way and what it’s like running insights and br...

To accompany our recent white paper , we spoke to its three authors to find out more about the key elements of the new Ipsos Emotions Framework, which was built in collaboration with academic partners and on insights gleaned from decades of research within cognitive sciences and neuroscience. This innovative framework is designed to capture emotional responses across different cultures and languag...

So you've heard from some of our clients and partners - but what about us? How are we transforming our own operations, and what are we doing to make ourselves a stronger force in the global ESG agenda? Let's hear from Lauren Demar, our Chief Sustainability Officer and Global Head of ESG at Ipsos, to find out about her achievements to date, her vision for the future, and what she thinks abo...

In the third episode of the series we talk to John Livanos, Lead Brand Strategist for Harman International, who started his career in Insights but now leads a number of important functions– including Marketing Transformation, Global Creative/Advertising, Insights and Analytics. Our hosts chat to John about his role and focus on the challenges brand leaders face as they attempt to navigate a portfo...

We talk to Holly Weaver and Jean-Francois Damais about their recent white paper “ Embedding ESG In Experience ”, which focusses on the key role Customer Experience plays in driving business value from ESG commitments.

In this episode of Ipsos’ Brand Strategy podcast our hosts Chris Murphy and Hazel Freeman are joined by Lee Rolston. Lee is the Chief Growth Officer for Jones Knowles Ritchie (JKR), a creative design agency. Together they discuss the dos and don’ts of distinctive brand asset management and the collaborative work JKR produced with Ipsos: Be Distinctive. Everywhere .

Ipsos’ Brand Strategy podcast is back and focusing on the fundamentals of brand success. In this first episode in the new series, David Robson, author of the  Expectation Effect: How your mindset can transform your life , joins the podcast to discuss the importance of reinforcing and shaping expectations as a brand leader. 

Our new 33-country study of attitudes towards equality asked what it means to people, who are we most worried about, and how much do we care about it? This episode features experts from Canada, Ireland, Poland, and South Africa looking at the findings from those countries, and we also speak to the author of Multiracism - a unique examination of this particular prejudice in a truly global context.