Ipsos Views

Brand Sustainability – In this episode, Douwe and Chris are joined by Greg Clayton, Head of Market Strategy and Understanding for Ipsos in the UK, to discuss brand sustainability, highlighting times when brands have got it right and got it wrong. To learn more about sustainability visit our homepage on the topic.

Notre premier podcast en langue Français met en vedette Marie-Paul Bayol et Aude Dugast en conversation avec Mathieu Doiret à propos du nouvel article d’Ipsos Views « Aligner Promesse Et Experience »

Brand moments, Routines and Rituals In the first series of Getting It Right the focus was on the foundations of brand strategy, while in the season two hosts Douwe Rademaker and Chris Murphy will look more at brand activation. Oli Sweet, Head of Ethnography for Ipsos in the UK, and Colin Strong, Head of Behavioural Science for Ipsos in the UK, are the guests this week where the discussion looks at...

Offline, or face-to-face, fieldwork is an integral pillar of market research data collection. Ipsos conducts over 6 million face-to-face interviews each year, with capabilities in 150 markets. In this episode, host Leah McTiernan speaks to Ipsos experts from the UK, India, and Sub-Saharan Africa about iField, Ipsos’ best-in-class integrated fieldwork management system, and how it can ensure qualit...

In the final episode of the series, Steven Naert joins hosts Douwe and Chris this week to discuss brand consciousness and brands doing good for society.

in this 40 minute conversation, Darrell Bricker - the author of the Ipsos Views paper Emptier Planet - explains why "demography is destiny" and what impact he thinks the COVID pandemic will have on the underlying trends. In a wide-ranging discussion with Aynsley Taylor of the Ipsos Knowledge Centre, Darrell covers the implications for geopolitics, the economy, party politics, society and culture.

Episode 7: Back to Basics: Brand Positioning – In this episode, Douwe and Chris are joined by Laura Hurst, Associate Partner, Strategy3, Ipsos in the UK, to discuss brand positioning and the power of simplicity.

Listen to three of the authors of the new Ipsos Views white paper " Time To Decide " in conversation around the key issues, and why having an understanding of consumers' response times is so important to innovation and to brand growth. 

In this episode of The Operational Angle, we turn to the all-important issue of online respondent data quality in market research. We discuss how Ipsos is working to minimise unengaged or fraudulent respondents who do not provide meaningful answers to surveys. Joining Leah McTiernan this week are Cristina Mihoc, Jen Weitz and Cecile Carre.

Shaping 2025 and Beyond – On this episode, Sarah Castell, Head of Futures for Ipsos in the UK, and Philip Ryan, Partner, Strategy3, Ipsos in the US, join hosts Douwe and Chris to look at plausible, thought-provoking scenarios of what the next five years may bring. To learn more about what is discussed in this podcast, read the Shaping 2025 and Beyond report .

Episode 5: Dancing with Duality – On episode five of the podcast, Gillian Drewett joins host Douwe and Chris to discuss how brands can achieve growth in a mindful and mindless world. To learn more about the topic read Gillian’s paper, Dancing with Duality .

The Art of More – in the fourth episode of this series, hosts Douwe and Chris are joined by Gesina Gudehus-Wittern, who heads up Ipsos’ insights consultancy Strategy3 in Germany. They discuss Gesina’s idea of The Art of More, which looks at how large and legacy brands too often have a warfare mindset and miss the market-shaping potential of their own brand assets.

In this episode of The Operational Angle, we are entering the world of research panels with Frank Kelly as our guide. He outlines the building blocks of quality panel research, Ipsos’ strength in this area of data collection, and the future possibilities of panel research. Read more on this topic in our Ipsos Views paper " The Power of Research Panels ”.

Episode 3: Distinctive Brand Assets – Douwe and Chris discuss new thinking on distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam’s paper on the topic .

In episode two, our hosts, Douwe Rademaker and Chris Murphy, speak to Daan Versteeg, Country Manager of Ipsos in the Netherlands, about consumer consciousness, the new data-driven consumer centricity framework and its impact on brand building. To learn more about this topic read Douwe and Dan’s paper, Consumer Consciousness: A new survival strategy in an increasingly volatile world , and if you’d...

In the first episode of The Operational Angle , our host Leah McTiernan talks to Ipsos colleagues Adele Bearfield, Andrew Cleary, Andrew Green and Nik Reynolds about their experiences of carrying out social, audience measurement and product testing research through a Mixed Mode design. They discuss how they have overcome the challenges of 2020 as well as the benefits that Mixed Mode offers their r...

Getting It Right aims to inspire listeners to think differently about brands, brand strategy and brand growth. In this first episode, our hosts, Douwe Rademaker and Chris Murphy, welcome Seth Traum, Managing Partner of Strategy 3, Ipsos North America, to discuss dynamic brand strategy. If you’d like any more information about anything discussed on this podcast or if you’d like to have a question a...

In this episode, we bring together the four authors of Dancing With Duality: Achieving Brand Growth In a Mindful and Mindless World which unveils Ipsos' new framework for understanding how to grow brands. The authors come from different specialisms within Ipsos, and explore the key themes of the paper - particlularly our understanding of how people make decisions and how brands can influence consu...

As part of our ongoing series of interviews with experts, we talked to Colin Strong and Tamara Ansons, Behavioural Science Leads at Ipsos MORI. Colin and Tamara told us about how, in this era of intense disruption to our lives and routines, the challenge was not just to understand behaviour, but to understand how it can be changed. You can also read more in the white paper on our website .

This half-hour podcast features the two authors of the Ipsos Views paper " The Sustainability Imperative " exploring some of its main themes - including: public views on the seriousness of the climate crisis who is expected to show leadership in addressing the challenges and  the effects that the COVID-19 pandemic is having on attitudes and behaviours across the world