🧠 Inventive Expert+ | Where Smart Founders Share Their Cheat Codes

One thing as a business owner, as a entrepreneur, that your going to run into is your going to find people that are going to tell you that you can't do something. That you can't make it. That your doing it wrong. What you will find a lot times is the people who are telling you those things are actually a bit envious of the direction your going. So they want to sit on the outside and tell you don't...

The second you say brand to somebody they are like, oh, I have the greatest logo and name. Hopefully, the conversation we just had shows you that's really not what a brand is. A logo and a name that's a visual and a verbal queue of what your brand is. But that's not your brand. Just because you come up with a great logo or a great name does not mean you have a brand.

When you think you want to venture off and work for yourself, a lot of people will try to push you or steer you away. It scares them but comes from a loving place usually. A lot of people told me with real estate it is a high turnover rate. Every year about 87% don't renew their license. And people told me it takes like two to three years to really get off the ground. I just feel like if you have...

My advice is always to put your thoughts on paper. A lot of things are in your head. As you put things on paper, it becomes a bit clearer how you are going to delegate them. It does not need to be very complicated at first. You write down this is my idea and, then you start to break it down. This is my idea; what is my product or service? What is my market? How do I sell to my customer? You try to...

You don't have to use or make your own technology. You can just go online a free API free open source code and just start using AI. It can really improve your business and improve your customer experience. So, I think that leveraging artificial intelligence with any company or most companies rather is super important, and it defiantly has a big application.

We can change to be better. It is something we are all going to be able to accept. So, the problem you have to face there is you don't want staff thinking, oh this is the flavor of the month, don't worry, it will be gone next month, and he will come up with something new. We created an environment and a culture where we were willing to take a risk and go do something. If it did not work, we were g...

You need to write in one column what you think your message is for your product. What do you think your value proposition is for your product? Who do you think your target customer is for your product? What people would say to describe your product on one side of the column. On the other side, the other column is the feedback you get from people. What actually do people say when you ask them those...

I would say go, sell something. If you are trying to determine whether your concept is going to work, then whether this is a viable business, you can't figure that out in a conference room. You've got to go get in front of people that have needs for your services. Call them prototype conversations. Call them whatever you want. Get out in the market in front of people that buy the thing you are sel...

Customer discovery by far. There are processes to ask questions and have conversations with potential customers. I'd say that if folks spend more time just doing that process of learning their market and going through the iterations about having conversations even before putting a website up. Even before writing a line of code. There are some great resources out there. Such as worksheets and canva...

Two things to sum it up, do something. Get started now. Don't keep waiting. Also, don't get ready to get ready. It's ok to get ready to a certain point but, after a while, there are all of these milestones that prevent you from moving forward it's time to take an internal assessment and say what's actually preventing us from moving forward?

The first question we always ask is what, are the areas in your business you spend the most time on? We look for redundant tasks. We go through that process of discovery with our clients to understand where the pain point is. What are the things that keep you from being more efficient and from going out and focusing on revenue-generating tasks or providing a better service to your customers? We al...

Never forget how to communicate and I think not over complicating life. Life is simple.

Claiming all the free listings online and listed on google my business. Depending on what type of business you operate, you might want to consider HRO. HRO is an acronym for help reporter out. You can sign up and choose the field or industry that you are an expert in. Then you can sign up for one, two, or three notifications a day. Then the media will contact you. They are looking for experts such...

First and foremost, understand your XYZ statement. This helps with everything. I help X, which is your ideal client to do Y, this is the service they do so they can have or, they can achieve Z the outcome. If someone actually goes through and understands who they help, what they actually do as a service, and what the outcome is. I help x to achieve y so they can have z. This will help you across a...

I will be a little self-serving here. This article that I am posting, they can go on LinkedIn and download this. There's more than one thing there that they can do. The article is called The Great Resignation And Its Predictable Failure Of Leadership And What To Do About It. There are lots of great suggestions within the article. And it's very well backed up with some studies and things that were...

Well, I think, first of all, we have to see what is the market. You are trying to solve a problem. So, you have to make sure that that's a problem. Then now you figure out ok do I have a solution? Can I come up with a solution? More than anything, and I have learned from experience is you have to see what do the customers want? Because who is going to buy this product at the end of the day? The cu...