🧠 Inventive Expert+ | Where Smart Founders Share Their Cheat Codes

The one myth in the telemarketing industry is that every single telemarketer calls you during dinner. That is absolutely not true. Not every vertical sales talk is high-end real estate. There are some incredible individuals out there that making receives phone calls and do it ethically. They really are artists of speech, they really have honed their crafts and they believe in it.

The biggest myth in the startup world is that if you have a great idea and you pitch and put your heart into it to the right people it's just gonna work out. Too much focus on the product and the solution you tryna present when it's really more about the relationship and who you know. Sometimes the best things come to life and become those unicorn companies because the investors and people in this...

People think that every person that diagnosed with cancer automatically loses their hair and people also think just because you go to cancer treatment and you don't lose your hair your cancer isn't viable as the person that did lose their hair. It is just a matter of treatment. Cancer isn't a death sentence anymore and every treatment doesn't make you lose your hair.

To stay ahead of the curve means that you continue to innovate to ensure you stay current, and keep tabs on what's currently happening now within your business landscape – so you're not left behind.

In the industry of medicine, there's this big myth that getting a medical education will lead to freedom, that if you have this job with this certification the financial aspect will lead to freedom, and you'll always feel free to do what you want to do and that is so far from the truth. Money is a small part of freedom. Freedom comes from following what your true purpose is. Make sure you're not d...

The biggest myth is that metrics matter. In the marketing advertising industry or the web industry, there are so many metrics that are used that are merely vanity metrics. Impressions, reach, traffic to your website all of these things if not part of something more important of an actual marketing system is merely vanity metrics. It doesn't matter if your website has 10K visitors a month to it, if...

The biggest myth especially related to IP is that you can protect everything and that's wrong because you just simply can't. You can't protect everything you can't draw a box around everything that your company needs to do business because some of that information has to be shared and released to your business partners in order for your business to function.

The biggest myth is that you need a fulfillment partner, this always comes up. If you are some large company, yes, you need a fulfillment solution that's probably not in-house, but as so many small businesses out there, they outsource to amazon fulfillment warehouses, Shopify, or any other fulfillment warehouses. Unless you can find a way to keep fulfillment in-house, your margins are better cours...

The myth that the entrepreneurial industry has is that hard work, dedication to clients, a good business plan, and a good product will make you win. That's not true. That in itself doesn't do it. It's your ability to quickly learn from your mistakes, to quickly ask for help, and to seek out advice from multiple advisors whether they are part of your industry or not.

A strong cybersecurity strategy can provide a good security posture against malicious attacks designed to access, alter, delete, destroy or extort an organization's or user's systems and sensitive data. Cybersecurity is also instrumental in preventing attacks that aim to disable or disrupt a system's or device's operations.

An educated target audience is far more likely to make a purchase than a prospect who's struggling to make sense of what's being sold. This probably seems like common sense, but it's a truth that far too many small businesses fail to follow through on.

The biggest myth in the translation industry is that everyone speaks English and companies make many investments but they never make their messages translated or adapted for the target audience, believing that everyone speaks English and that is the biggest barrier they create for themselves, unfortunately.

In the consulting Industry, one of the biggest myths is that some of the larger brands think that they have to go to the big boys in order to get these complex projects done. However there are lots of smaller consultancies that are very hyper-focused on their niche, those companies can actually present you an opportunity to get something innovative and save you a bunch of money.

The biggest myth in this industry is you have to go see your doctor physically or you have to go to your hospital physically. 85% of the time there is no actual reason for you to be there. Generally, even if you look at patients' things like getting a blood test, you'll notice the doctor is not there, it's the technologists doing the procedure, and then after that, it's about consulting with the d...

The idea that taking a break somehow sets you back, that it reduces your success, could derail your career or set you back in your business. That is absolutely wrong because we are humans not machines and we thrive after being restored, we thrive on rest. These are things that fill our cups, and inspire us that continue to create more innovation and more ideas. We bring back the spark to life when...

A production space, what's the big deal? You can produce photos or video anywhere, everything can be a production space and that's really far from the truth. Every space is different the quality of light is different. The creative opportunities are different. Whether it is a modern setting with a view of an urban skyline or is it exposed brick with wooden beams. They are all different and they ser...

One limiting belief that a lot of people have is " I wished I learned chess as a kid". Well yes, it's definitely better like anything to get started early. You know most lawyers actually went to law school one or two years after college, but there are certain lawyers who started their career much later in life so it's the same thing with chess.

At the end of the day one myth when it comes to start-ups is that once you raise the capital it is going to solve your problems. That is wrong because it is not the money that determines. Your ability to dig into what your users really want and how they use your product is what matters the most.

Myth - If you build it they will come. Some website is better than no website, it doesn't necessarily mean that people are just going to flock to your website. So you need to consider a strategy and understand that building up the SEO will take time. You need to use your website in your sales funnel, not just throw it on the internet.

The biggest myth is that Virtual Reality is a game or it's just for kids, obviously, that's wrong. Now more than ever people are understanding virtual reality can be a tool not only to meet new people and engage with them in new ways but to truly grow the community.

You read so much about the food and beverage industry right now that plant-based and keto and everything else that is going on, you'd think it's an easy industry to be successful in, because there are so many new brands launching. Yes, there is a lot of access to capital but there wasn't 20 years ago it's very challenging and very competitive. Grocery is an expensive market to launch in and one of...

The biggest myth deals with the issue that people think, that if somebody has a hit song or a big success on a chart or billboard, they are going to be an instant millionaire or just going to be wildly successful. That is the exception rather than the rule.

A Brand is only the domain of consumer-facing companies. It's an organizing governing principle that allows decision-makers to make informed decisions faster, better and cheaper. That's what a brand does for anybody.

People think that when you go to a training, it's a one and done. If you're in a training you actually have to be immersed in it, you've to keep doing it. Training that Ryan finds very valuable, he does them multiple times. The books that Ryan read are very valuable he would read them multiple times. The first you go through anything you're only going to absorb 10-20% of that at a retention level....

One of the biggest myths is that accountants in general are seen as boring people. They sit behind a desk, they do the numbers and all. Dave thinks that accountants are not that, there are a lot of other firms where accountants are very forward-thinking, utilize the technology well, have a great personality, and know how to talk to clients.