Lawrence Francis' Interpreting Wine podcast

Interpreting Wine Podcast

Arts EN ↓ 602 episodes

The place to learn from thought leaders in the world of wine and marketing. -Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Author

Lawrence Francis' Interpreting Wine podcast

Category

Arts

Podcast website

interpretingwine.libsyn.com

Latest episode

Jun 24, 2026

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Episodes

Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6 24.06.2026

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jia...

Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6 09.06.2026

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: David...

Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6 05.06.2026

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Ben E...

Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6 09.03.2026

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Bert...

Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6 08.01.2026

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at  www.interpretingwine.com/wf2026   Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries.  Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolli...

Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5 05.01.2026

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026   Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business c...

Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4 01.01.2026

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at  www.interpretingwine.com/wf2026   Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint.  Having recently appeared discussing Wiens Cellars.  Across his two projects he's in the Same region - Temecula Californi...

Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26 29.12.2025

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at  www.interpretingwine.com/wf2026   Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that th...

Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26 11.12.2025

Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.  And listening back to this episode I really love what we discovered t...

Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series 08.12.2025

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026   Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest.  With Savannah having now taken the reins of the operation there is naturally...

Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2 01.05.2025

We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the story...

Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2 28.04.2025

We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambit...

Ep 590: Amelia Jukes, Mosaic of Wine Series 2 24.04.2025

We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene,  Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? S...

Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2 21.04.2025

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels...

Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2 17.04.2025

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia  Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service...

Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2 14.04.2025

We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media,  (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Comp...

Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2 10.04.2025

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman  (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - T...

Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2 07.04.2025

We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Clu...

Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2 20.03.2025

We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grap...

Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2 17.03.2025

We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine,  (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview,  (00:30:30) Challenge - Different Challenges among Masters of Wine and Diplo...

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2 15.03.2025

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation...

Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2 13.03.2025

We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant.  (00:00:08) The Mosaic of Wine intro (00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service (00:26:17) Culture - Oregon producers taking risks with grape choices, The American Dream spirit in O...

Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2 10.03.2025

We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture  (00:17:25) Culture - Regen community, Longer term goals (00:23:43) Expertise - Gaining M...

Ep 579: Dirceu Vianna Junior, Master of Wine, Mosaic of Wine Series 2 08.03.2025

We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development (00:35:57) Expertise - Consumer Study and Education (00:41:49) Challenge and Service - Marketplace Trends (0...

Ep 578: Krister Bengtsson, Star Wine List Founder, Mosaic of Wine Series 2 06.03.2025

We continue the Mosaic of Wine series today in the company of Krister Bengtsson, Star Wine List Founder. Star Wine List hosted their UK awards event on Monday 3 May. I'll let you know how to discover of all this year's winners at the end of the episode. (00:00:08) The Mosaic of Wine intro (00:01:08) Krister Bengtsson Origin Story - Journalism foundations, Founding Star Wine List, People in the bus...

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