Lawrence Francis' Interpreting Wine podcast

Interpreting Wine Podcast

Arts EN ↓ 613 episodes

The place to learn from thought leaders in the world of wine and marketing. -Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure

Be sure to visit the podcast's website and support the creator: interpretingwine.libsyn.com

Author

Lawrence Francis' Interpreting Wine podcast

Category

Arts

Podcast website

interpretingwine.libsyn.com

Latest episode

Oct 21, 2026

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Episodes

Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2 17.04.2025

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia  Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service...

Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2 14.04.2025

We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media,  (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Comp...

Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2 10.04.2025

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman  (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - T...

Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2 07.04.2025

We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Clu...

Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2 20.03.2025

We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grap...

Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2 17.03.2025

We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine,  (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview,  (00:30:30) Challenge - Different Challenges among Masters of Wine and Diplo...

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2 15.03.2025

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation...

Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2 13.03.2025

We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant.  (00:00:08) The Mosaic of Wine intro (00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service (00:26:17) Culture - Oregon producers taking risks with grape choices, The American Dream spirit in O...

Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2 10.03.2025

We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture  (00:17:25) Culture - Regen community, Longer term goals (00:23:43) Expertise - Gaining M...

Ep 579: Dirceu Vianna Junior, Master of Wine, Mosaic of Wine Series 2 08.03.2025

We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development (00:35:57) Expertise - Consumer Study and Education (00:41:49) Challenge and Service - Marketplace Trends (0...

Ep 578: Krister Bengtsson, Star Wine List Founder, Mosaic of Wine Series 2 06.03.2025

We continue the Mosaic of Wine series today in the company of Krister Bengtsson, Star Wine List Founder. Star Wine List hosted their UK awards event on Monday 3 May. I'll let you know how to discover of all this year's winners at the end of the episode. (00:00:08) The Mosaic of Wine intro (00:01:08) Krister Bengtsson Origin Story - Journalism foundations, Founding Star Wine List, People in the bus...

Ep 577: Stefan Neumann MS, Mosaic of Wine Series 2 03.03.2025

The Mosaic of Wine intro Origin Story - Hospitality School and Sommelier Exam, Epiphany Riesling, Family Support Culture - Master Sommelier Journey, Support Network, Austrian Culture and Wine Production Expertise - Consultancy, On-trade and Off-trade Experience, Client Trends Challenge - Challenges of Passing the Exam Service and Purpose - Barriers to entry into wine, Future changes in the wine in...

Ep 576: Olivier Bourdet-Pees, Plaimont Oenologist and MD , Plaimont Series, 1/2 20.01.2025

*Access the Plaimont Cellar Soundbites at www.interpretingwine.com/cspl We kick things off today in the company of Olivier Bourdet-Pees, Plaimont Oenologist and MD  (00:00:08) Plaimont Six Wine Stories intro (00:02:23) Plaimont Origin Story (00:12:22) Plaimont Territory and Cultural Terroir: Pioneers in Establishment of the Co-op,  How growers become members, Challenges to keep young generation in...

Ep 575: Abby Rose, Regenerative Agriculture Entrepreneur, Mosaic of Wine Series, 12/12 20.12.2024

We close out the Mosaic of Wine series today in the company of Abby Rose, Regenerative Agriculture Entrepreneur (00:00:08) The Mosaic of Wine intro (00:01:40) Abby Rose Origin Story - Farming in Chile, Three Regenerative Agriculture Entrepreneurial Pillars, The Magic of Soil and Will Davenport (00:18:15) Culture - Soil Mentor and Sector Mentor, What does Regenerative mean? (00:26:00) Expertise - 1...

Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12 18.12.2024

We continue the Mosaic of Wine series today in the company of Barbara Drew, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:43) Barbara Drew Origin Story - The first wine course that started her journey, Joining Berry Brothers & Rudd, Working with Rebecca...

Ep 573: Milena Berman, Co-Founder of Hautes-Côtes, Mosaic of Wine Series, 10/12 16.12.2024

We continue the Mosaic of Wine series today in the company of Milena Berman, Co-Founder of Hautes-Côtes Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:57) Milena Berman Origin Story - From California to Burgundy, Settling in Beaune (00:09:37) Culture - Kassel art fair a...

Ep 572: Andreas Wickhoff MW, General Manager for Weingut Bründlmayer, Mosaic of Wine Series, 9/12 13.12.2024

We continue the Mosaic of Wine series today in the company of Andreas Wickhoff MW, General Manager for Weingut Bründlmayer Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:40) Andreas Wickhoff MW Origin Story - Sommelier brother's influence, Global experiences in Australi...

Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12 11.12.2024

We continue the Mosaic of Wine series today in the company of Bree Stock, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:54) Bree Stock Origin Story - Her formative experiences in the Willamette Valley, Winemaking and viticulture experiences in Spain, Por...

Ep 570: Julian Gore-Booth, IMW Executive Director, Mosaic of Wine Series, 7/12 09.12.2024

We continue the Mosaic of Wine series today in the company of Julian Gore-Booth, IMW Executive Director Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:30) Julian Gore-Booth Origin Story - Entering the International Humanitarian World (00:07:05) Culture - Oddbins cultura...

Ep 569: Jenny Hemmer, Executive Director at GuildSomm, Mosaic of Wine Series, 6/12 06.12.2024

We continue the Mosaic of Wine series today in the company of Jenny Hemmer, Executive Director at GuildSomm (00:00:08) The Mosaic of Wine intro (00:01:51) Jenny Hemmer Origin Story - From Marketing Studies to joining the Gallo Sales Training Programme (00:13:54) Culture - Self-directed learning deep dive, Mentors and Mentorship,  (00:22:05) Expertise - Current Day-to-Day at GuildSomm, Importance o...

Ep 568: Amber Gardner, Wine Consultant and Writer, Mosaic of Wine Series, 5/12 04.12.2024

We continue the Mosaic of Wine series today in the company of Amber Gardner, Wine Consultant and Writer (00:00:08) The Mosaic of Wine intro (00:01:51) Amber Gardner Origin Story - From her time at Enotria to getting "into the thick of it!" (00:07:20) Culture - Harvest in South Australia, Impact of her time at Davies and Brook  (00:20:18) Expertise - Stacking Skills to Form a Career, Substack and P...

Ep 567: Peter Arijs, Education and Global Projects Manager at Rioja Wine, Mosaic of Wine Series, 4/12 02.12.2024

Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices We continue the Mosaic of Wine series today in the company of Peter Arijs, Education and Global Projects Manager at Rioja Wine (00:00:08) The Mosaic of Wine intro (00:01:34) Peter Arijs Origin Story - Journey from Engineering to Wine, Belgian Wine Market (00:09:15)...

Ep 566: Sarah Jane Evans, Master of Wine, Mosaic of Wine Series, 3/12 29.11.2024

We continue the Mosaic of Wine series today in the company of Sarah Jane Evans, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Sarah Jane Evans MW Origin Story - Early writing career deep dive (00:21:08) Culture - First Experience in Spain (00:28:25) Expertise - MW experience and community, Psychological switch that came after passing (00:37:34) Challenge - Communicating wine qualit...

Ep 565: Richard Hemming MW, Head of Wine, Asia for 67 Pall Mall Singapore, Mosaic of Wine Series, 2/12 27.11.2024

We continue the Mosaic of Wine series today in the company of Richard Hemming MW Head of Wine, Asia for 67 Pall Mall Singapore (00:00:08) The Mosaic of Wine intro (00:01:45) Richard Hemming MW Origin Story - UK and Australia wine retail and writing for Jancis Robinson (00:17:30) Culture - MW community in Singapore, Multilingual communication in Singapore (00:29:55) Expertise - Restrained communica...

Ep 564: Malu Lambert, South African Critic and Writer, Mosaic of Wine Series, 1/12 25.11.2024

I'm Lawrence Francis, Host of Interpreting Wine, welcoming you to the Mosaic of Wine Series 1. Giving my audience of wine lovers, students and professionals from across the world, access to some of the most interesting, successful and influential people working in and around the world of wine. Series episodes explore the guest's backstory, covering their foundations, growth and legacy, using Inter...

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