Intelligent Artifice: become a 10X performance marketer

Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behind their scale. Three things stood out: format fatigue, non-human copy, and a massive untapped content goldmine. In this video, I break down how they could 2x their creative velocity without sacrifici...

Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that actually drive conversions. Three things stood out: and none of them are limited to fitness apps. In this video, I break down their calendar date anchoring strategy, their identity-level promise f...

🎙 In this episode: We sit down with Romain Torres , co-founder of Arcads , to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth. 💡 You’ll learn: How to scale customer s...

In this episode, we break down the ad strategy behind Duolingo, the world’s most downloaded language-learning app with over 500 million downloads . Using BruteForce AI , our proprietary ad intelligence system, we analyzed 70 top-performing Duolingo ads to uncover how the brand combines humor , habit-building , and aspiration-driven storytelling to create ads that feel effortless, yet convert at ma...

🚀 In this episode, I’m joined by Lomit Patel , a growth executive and the bestselling author of Lean AI . Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made headlines. In this conversation, he breaks down how his approach has evolved from the era of predictive machine learning to the generative AI landscape of today. Lomit shares his specific, high-level...

🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing...

This language-learning app is quietly dominating the education category, and its ads reveal exactly why. With massive global adoption and some of the highest trust signals in the space, Babbel’s creative strategy is a masterclass in credibility, specificity, and real-world motivation. In this video, we break down the 5 key ad strategies behind their success, based on an in-depth analysis of 50+ to...

🚀 In this episode, I’m joined by Karen Levy Atias , the Director of Creative at Supersonic from Unity . Managing creative strategy at a massive scale for global hit games, Karen has navigated one of the biggest shifts in the industry: the transition from hyper-casual to hybrid-casual. She’s not just talking about AI efficiency; she’s actively using it to produce hundreds of high-performing ads a...

🚀 In this episode, I’m joined by Phil Carter, the Founder and CEO of Elemental Growth. A former growth leader at Quizlet and Faire and a Stanford GSB grad, Phil has actually done the work: scaling world-class subscription apps from the inside and building frameworks that last. 🎙️ What we cover in this conversation: ✅ The "Subscription Value Loop": Phil's framework for building an...

Flo is a mobile app for women that’s redefining how femtech brands earn trust and scale fast. With over 3 million downloads and $2M+ in monthly revenue, Flo’s creative strategy is a masterclass in empathy-driven marketing. In this video, we break down the 5 key ad strategies that helped Flo dominate the market, based on an in-depth analysis of 80+ top-performing ads using BruteForce.ai. What you’l...

🚀 Welcome to Intelligent Artifice – the podcast that gives you the unfair advantage in performance marketing . This episode is 🔥 because we’re diving deep into how AI, creatives, and performance marketing are colliding to completely reshape advertising. I sit down with Rohan Khadatkar , one of the sharpest minds who was building AI products before it was cool — and he breaks down exactly how his...

🚀 Welcome back to Intelligent Artifice , the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau , a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work —scaling campaigns, building winning creative processes, and testing at a l...

In this episode, we sit down with Andrew Will — founder of Promova , one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations . From building pronunciation models before GPT existed to integrating AI across every team at Promova, Andrew shares how his company uses AI and automation to scale language learning for millions of users. We explore the shift from ML mod...

Welcome to Intelligent Artifice — the podcast built for performance marketers who want to 10x their results using AI, creativity, and data-driven strategy. In this episode, I sit down with Yves Benchimol to unpack how his team is scaling growth by embedding AI across every part of the business—from customer support and marketing to HR and product. We dive deep into why he’s creating the unusual ro...

📈 How did Noom ads generate $800K+ revenue in 30 days ? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The exact hook → problem → solution framework ✔️ How...

🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how ? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages ✅ How food visuals act as powerful scroll-st...

In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months . Using BruteForce AI , our proprietary ad intelligence system, we analyzed 210+ video ads to uncover how Ladder uses identity-driven messaging, urgency framing, and aspirational storytelling to persuade power users in the fitness space....

In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue . Using BruteForce AI , our proprietary ad intelligence system, we analyzed 90 top-performing creatives to uncover how Remini taps into nostalgia, self-expression, and fantasy to fuel explosive growth. From curiosity-driven hooks like...

In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI , our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how PictureThis turns a simple utility into a lifestyle brand for plant lovers . From curiosity-driven hooks like “What p...

In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months . Using BruteForce AI , our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters. From Kam...

In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta . Using BruteForce AI , our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging , emotional puzzles , and cognitive challenges to fu...

In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn’t just a niche faith-based product. Using BruteForce AI , our in-house ad intelligence engine, we analyzed 182 top-performing creatives to uncover how Bible Chat drives emotional clarity and spiritua...

In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. But this isn’t just a success story. Using BruteForce AI , our in-house ad intelligence engine, we analyzed 1,800+ display ads to uncover exactly how Rise uses performance creative to sell identity tran...

In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using BruteForce AI , our in-house ad intelligence engine, we analyzed dozens of long-running ads to uncover how Headway sells self-reinvention through identity-first performance creative. From transformati...

In this episode, we break down the creative strategy behind Glam AI — a beauty tech app that’s taken the internet by storm with over 900,000 downloads and more than $1 million in revenue in just one month . But we’re not just talking numbers — we’re diving deep into how they did it . Using Brute Force AI, our in-house ad intelligence engine, we analyzed 68 of Glam AI’s top-performing video ads to...