Shamanth Rao

Intelligent Artifice: become a 10X performance marketer

Business EN ↓ 27 episodes

Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer. Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing. Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world. Whether you’re scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage. Intelligent Artifice...

Author

Shamanth Rao

Episodes

🏃 $35M from “lazy workouts”? We reverse-engineered 381 ads to see how they did it 🏃 01.07.2025 9:01

In today’s episode we deconstruct JustFit , the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system. Discover how JustFit masters identity-based marketing , using specific personas, emotional hooks, and implied social proof to resonate with an often-overlooked au...

🛎 Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer in a Gen AI world. 🔑 26.06.2025 2:44

Welcome to the very first episode of Intelligent Artifice . After years of hosting The Mobile User Acquisition Show —where I interviewed some of the best minds in mobile growth—I took a step back to rethink what matters in the age of generative AI. This kickoff episode shares why I started this new show, why creative is the biggest lever in performance marketing today, and what kind of marketer wi...