Intellicast

Welcome back to Intellicast! We have a fun episode for you today! Joining Brian Lamar and Producer Brian is Andrew DeCilles again to talk some latest market research news. [4:05] The episode kicks off with the guys discussing a recently released research report from Adverity that found one-third of CMO’s lack trust in their marketing data. This led to a discussion about what could cause that, and...

Welcome back to Intellicast! Joining Brian Lamar and Producer Brian are Gabby Blados and Tony Brown of EMI to talk about the Quirks New York conference they attended last week. [2:03] Starting the episode off, Brian Lamar and Producer Brian touch a couple of breaking news items. First, they touch on Directions Research and their new acquisition of Aimpoint. They then touch on Schlesinger’s latest...

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian and joined once again by Andrew DeCilles to break down the latest news from around the market research world. The episode kicks off with Brian Lamar giving an update on his campaign to be re-elected as a township trustee. (Hint – He won.) He gives a little background on what life has been like for the past couple of we...

Welcome to an emergency episode of Intellicast. We had some big news drop today that we felt we had to discuss – even pulling Brian Lamar in on his day off to record.  News dropped that Cint acquired Lucid for nearly a billion dollars in cash and stock. Andrew DeCilles and Mary Draper both join Brian Lamar and Producer Brian to break down this huge market research news story. Andrew gives his pers...

Welcome back to Intellicast! Brian Lamar and Producer Brian are riding solo on this episode, discussing the latest market research news. [2:56] Kicking off the episode, the guys touch on the news of Nielsen combining their streaming measurement solutions into a single measurement suite. They talk about how this streamlines things for Nielsen, but also how it seemed kind of late. [5:18] Next, Brian...

Welcome back to Intellicast! We have a very timely episode for you this week. With all of the issues going on with different brands, and what seems to be a loss of consumer trust, we brought on a great group of guests to discuss measuring brand trust and why it is so important. Joining Brian Lamar and Producer Brian is EMI’s Andrew DeCilles, as well as Alex Millet (Managing Director) and Lindsey B...

Welcome back to Intellicast! We have a jammed-packed news episode for you today. Jason Inderhees joins Brian Lamar and Producer Brian to help break down all the latest market research news. Kicking off the episode, the guys discuss a couple of acquisitions in the industry, Ipsos buying InfoTool and Zappi purchasing Data Quorum. Next, Brian and Jason break down the new Virtual Aisle solution from S...

Welcome back to Intellicast! On today’s episode, we have interviews from our live session at the Insights Association Great Lakes Chapter Fall Conference, as well as some post-conference interviews as well.  Kicking off the episode, Beth Teehan and Gabby Blados of EMI join Brian Lamar and Producer Brian to give their perspectives of the conference, from both a presenter (Beth) and a first-time con...

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Lisa Wilding-Brown, the new CEO of InnovateMR. Lisa joins us for the second time this year to discuss her promotion to CEO. We start by talking about the process of putting her hat in the ring for the role, and the process she went through to be named. This includes some discussion around how normally whe...

Welcome back to Intellicast! We have a special episode for you this week. We are joined by two special guests, both of whom will be part of Insights Marketing Day, coming up on September 29, 2021, in Chicago. In our first interview, we are joined by Michelle Gansle, the Vice President of Global Strategic Insights at McDonald’s. We talk with her about her background and how it led her to her curren...

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian talk about some of the latest market research news, and give a preview of the upcoming Insights Associations Great Lakes Chapter (GLC) Fall Conference coming up on September 8-10.  The episode kicks off with the guys discussing the news that friend of the podcast, Lisa Wilding-Brown, being named the new CEO of Innovate...

Welcome back to Intellicast! We have a great episode for you today! We are joined today by Mike Adamson, Digital Brand Strategist with Merkle. Also making a return is Andrew DeCilles. The episode kicks off with Brian Lamar, Mike, and Andrew talking about Mike’s background and how he ended up a Digital Strategist with Merkle. They also cover a bit about what a “Digital Strategist” does. The guys th...

Welcome back to Intellicast! Jason Inderhees returns for this news-filled episode. Apologies right up front, we had a slight audio issue with this episode. The episode kicks off with the guys catching up a bit on some current events, then they jump right into the latest market research news.  First off, they discuss the latest Dynata acquisition, and what the addition of inBrain means for their pl...

Welcome back to Intellicast! We are joined but by not one, but two special guests this episode. Joining Brian Lamar and Producer Brian are Lynn Adelmund, VP of Market Research, and Laura Finkelstein, Senior Vice President, both of Trifecta Research. The interview kicks off with Lynn and Laura giving Brian some details on their market research backgrounds. We learn that both are more market researc...

Welcome back to Intellicast! We have a very special guest on today’s episode. Joining Brian Lamar and Producer Brian is Judith Passingham, the current Chair of the Professional Standards Committee for ESOMAR and one of the chief architects of the update to the Questions for Users & Buyers of Online Samples document. The episode kicks off with Brian and Judith discussing Judith’s background in mark...

Welcome back to Intellicast! On today’s episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics. Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing) After offending equestrians everywhere, the g...

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover all the latest market research news, go off on a couple of tangents, and talk polling. Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter...

Welcome back to Intellicast! On today’s episode, we have a special guest joining us - Dan Fleetwood, President of Research & Insights Platform at QuestionPro. The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro. Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan di...

Welcome back to Intellicast! On today’s episode, EMI’s Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon 2021. The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started.  Then Brian and Mary discuss the line-up of speakers and Mary d...

Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with Brian Lamar at his other job as a township trustee. After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news.  The first few stor...

Welcome back to Intellicast! It’s been a while, but we are back with a new episode and a returning guest! Joining Brian Lamar and Producer Brian today is now a three-time guest, Arundati Dandapani of The Canadian Research Insight Council (CRIC) and the Certified Analytics and Insights Professionals of Canada. Arundati joins the guys to give a preview of the upcoming CRIC webinar, The role of insig...

Welcome back to Intellicast! On this week’s episode, Brian Lamar and Producer Brian are joined by Andrew DeCilles, Vice President of Client Services at EMI. The episode kicks off with the guys talking about the plague of Cicadas that are impacting Southwest Ohio right now, and the levels it is hitting each of the areas they live.  Then the guys jump into a deep discussion on some of the data quali...

Welcome back to Intellicast! Today’s episode starts off with an announcement from Brian Lamar and Producer Brian that Intellicast is now part of C-Suite Radio! Producer Brian gives a bit of background on what C-Suite is and what is means for the podcast going forward. The guys then jump into a discussion on returning to the office and being there on a regular basis starting in June. They discuss h...

Welcome back to Intellicast! We have a bit of a different episode for you today. Angelica Jump from our team joins Brian Lamar and Producer Brian to talk about building a diversity and inclusion team at EMI. The episode kicks off with Angelica and the guys talking about why diversity is important to her, and what led her to get involved and want to lead this effort at EMI. Angelica talks about her...

Welcome back to Intellicast! The guys have another great episode for you this week. Starting off, Brian Lamar and Producer Brian discuss the news that Kroger plans on testing drone delivery in Centerville, and how they feel about it. Next, they dive into the latest market research news. In the first story, the guys discuss the new umbrella company of Confirmit and FocusVision, Forsta. Brian talks...