Instant X-Pertise: Marketing

In the last 6 weeks, we've launched one course, run one 5-Day LIVE Workshop, and two 5-Day LIVE Challenges.  Find out what it was like, why we did it, and what you can learn from our experience. If you'd like to know more about our training courses, visit https://xpromos.mykajabi.com/ .

In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for   eliminating competition and price sensitivity is to become essential to your clients.  Find out how.

We are working fast and furious to launch our new subscription course focused on helping small business owners accelerate their growth in this new normal. Here's our own list of three ways to thrive: 1. Your resiliency is your greatest asset. Use it. 2. Find your pivot. This is an amazing opportunity to find your way into a new online space. 3. Embrace change. Check out our free webinar on pivotin...

Surviving 31 years in business means pivoting along the way. Hear about our 4 major pivots and what we are doing to help small business owners who need to pivot today. For more details visit thriveinthenewnorm.com

EP 27: XPROMOS Instant Marketing Insights #28-30 delivered three insights from the retention phase of the customer journey. Insight #28 shows a Rain Bird example of how you can build a short-term loyalty program with the right mix of bucket list rewards and stretch incentives to boost sales 20%. Insight #29 is a seven-figure example of how to revive dead prospects, and insight #30 demonstrates, in...

EP 26: XPROMOS Instant Marketing Insights #25-27 are the last three insights from the purchase phase of the customer journey.  In this episode, we share how you can borrow interest from the buzz of innovation. Plus, an example from Philips Media of how some campaigns are so obvious that you just run with them.  Finally, how we embraced a passion of Farmer John's target audience through a...

EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost....

EP 24: XPROMOS Instant Marketing Insights #19-21 features more insights from the purchase phase of the customer journey, including how Coca-Cola drove impulse upgrades at a QSR, how bundling created one of the most successful holiday sales lifts ever for Mattel toys and a regional retailer, and how a value meal reward helped a video game brand maintain shelf space. To jumpstart your own marketing...

EP 23: XPROMOS Instant Marketing Insights #16-18 features more success stories from the purchase phase of the customer journey. Listen in to see how a made-up anniversary led to the best sales year ever for a brand that had been around for over 60 years. You'll also hear how we maximized sponsorship value and drove a positive ROI by sharing assets across corporate silos. And finally, hear how we c...

EP 22: XPROMOS Instant Marketing Insights #10-12 are all about legacy, from the purchase phase of the customer journey. One story is about a wildly successful toy brand that ran its course. Insight #11 describes the launch of a promotion so successful that the HBA brand continued to run it for over 20 years. And the third discusses an award-winning program that tapped into the most popular Star Tr...

EP 21: XPROMOS Instant Marketing Insights #10-12 feature success stories from billion-dollar companies like Sage software, Tecate Beer and Farmer John as we explore ways to generate trial in the customer journey. For more information on us, visit our show page at xpromos.expert

EP 20: XPROMOS 30 in 30 Marketing Instant Insights #7-9 covers insights and takeaways from major brands like Mattel, Bandai, and Oroweat as we progress from the interest to the trial phase of the customer journey. To learn more about us, visit our show page at xpromos.expert

In this EP 19, we've compiled Instant Marketing Insights #4-6 from XPROMOS 30in30 celebration of our 30th anniversary. These insights are from the beginning of the customer journey. Each one is a success story from a well-known brand,  that includes actionable takeaways you can use to boost your own marketing results. For more information on XPROMOS, visit our show page at xpromos.expert

To celebrate our 30th anniversary as a marketing agency, we are sharing 30 of our best marketing insights in 30 days. We are covering different marketing insights from every step in the customer journey, from discovery to advocacy. Each day we are focusing on one example, and providing three specific takeaways that you can use when creating your next campaign. We wanted to pack that content up for...

To celebrate our 30th year in business, we decided to find new ways to share even more direct marketing insights from our 30 years. So we created a 30 in 30 instant insights series that’s we are posting daily on YouTube. We are covering different marketing insights from every step in the customer journey, from discovery to advocacy. Each day we are focusing on one example, and providing three spec...

Customers,   clients, and even colleagues don’t always want what they say they want. Hear the hard lessons we learned over the years, and how to avoid the mistakes we’ve made.

On September 1, we celebrated the beginning of our 30th year in business together. This episode shares a bit of history and insights from the early days,  touches on marketing evolution, and explains why we are so driven to do what we do.

Get an update on what happened when we presented that big idea from the last episode. Spoiler alert: it didn’t turn out as expected. Listen in on the thought-provoking, surprising result.

How an epiphany about an epiphany can help you fast track your pathway to success.

Is your message not getting through to your audience? It may be time to evaluate your language. Shari and Yvette discuss the importance of clarity and the cons (and a few pros) of using corporate speak, cultural slang, and metaphors in your marketing communication.

Shari and Yvette discuss the importance of creating a well-defined avatar and offer some insights on what can happen when you’re not diligent at the top of the funnel.

How we moved in from losing our biggest client and what we dis to prevent history from repeating itself.

So you’ve dug deep to uncover your innate superpowers. What now? Shari and Yvette discuss how they convince prospects to give them a try.

Hear a real-life example of how to handle a situation where the prospect is asking for something outside of our core wheelhouse. How did we approach it and how did it all work out?

Last week was a great week at XPROMOS , thanks to a pair of authentic, organic, unsolicited client comments. Why does it matter? Find out.