Instant X-Pertise: Marketing

To commemorate Mental Health Awareness Month, Yvette is sharing her journey of being diagnosed with ADHD during the pandemic. After reframing much of her childhood and gaining a clearer understanding of why she has so many beverages on her desk, she explored her ADHD traits through the lens of her career, asking how these traits influenced her journey. She’d identified 7 common ADHD traits and how...

Many marketers ask, "what's your martech stack" to uncover a brand's secret sauce to success. We think they're asking the wrong question. Today's marketing tool offerings continue to evolve, but the real value is not in what martech tool you use but how you use it. In this episode, we share some insights on our guru stack—the go-to list we rely on to keep our marketing ideas fresh and our perspect...

In our last episode, we shared 3 killer offers that crushed our clients KPIs, and how they would have looked with an offer that sucked. In this Part 2 episode, we’re sharing 4 more offers to demonstrate how you can create a great offer with the same budget as the sucky one. All together we’re sharing 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA...

In our last episode, we identified 6 ways your offer probably sucks and how to fix it. Many of you were still skeptical about creating a great offer with the same budget as the sucky one. In this episode we are opening our vaults to share 7 of our own offers developed for brands as diverse as SaaS leader Sage, disruptive shoe brand LA Gear, and innovator Philips Media, and sharing what each offer...

As marketers, we often spend so much time toiling on the meaty assets of our campaigns that the presentation of the offer itself gets treated as an afterthought. Ironically, it's these afterthoughts like the offer that can significantly impact your results. In this episode we identify 6 ways your offer probably sucks, and how to fix it. We also cover our favorite gamification tool, Shortstack. If...

We’ve spent the last three episodes talking about brand stories. We examined why you should tell a story and the overall framework.  We covered the USP and why getting it right is critical to writing a successful brand story. And then we got creative and put the details all together into the brand story framework. So let’s wrap it up now. For the month of February only we’re offering to creat...

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  Two episodes ago, we examined why you should tell a story and the overall framework.  In the last episode, we examined the USP and why getting it right is critical to writing a successful brand story. In this, our 50th podcast episode, we finally get creative with your brand story. If you're interested in acceler...

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story. If you need to accelerate the development of your brand story, we can help! Learn how to create your own USP. Che...

Storytelling is continuing to build momentum as a marketing tactic for B2B and B2C brands. Why should you tell a story? How do you frame it up? We’ve broken this important topic into 4 parts. Today in part 1 of How to Tell Your Brand Story: The Hero's Journey, hear about the neuroscience behind it, an overview of the framework, and an explanation of who’s the hero of the story. Get the whole story...

57% of prospects want marketing to amuse and entertain them. B2B marketing is not immune to consumer trends, so what are you doing to bring the fun? Not sure where to begin? Wondering how this happened? Listen in. Find out more at XPROMOS.com Subscribe to our newsletter for more in-depth coverage.

This week we went live with Cathy Parks, creator of the PARKS Method of selling to retail stores and our collaborator on the Sell to Stores brand. In this presentation, Cathy shared with a group of inventors four major trends affecting brick and mortar retailers right now. Since these trends affect a broader range of marketers, we decided to get a portion of those recordings out to all of you in t...

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this final installment of special podcast episodes dedicated to ABM, Shari and Yve...

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. Installment four of five special podcast episodes dedicated to ABM, features Shari an...

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. In this third of five special podcast episodes dedicated to ABM, Shari and Yvette dis...

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This second of five special podcast episodes dedicated to ABM levels the playing fiel...

In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL. This first of five special podcast episodes dedicated to ABM dives into its origins a...

In EP 31   we discussed the seeds we were planting in the pandemic. Now they're   sprouting and we are nurturing during this critical phase. Find out what we've learned and how you can benefit.

Change is scary. The alternative is worse. Obsolescence isn’t new. Often technology dooms certain businesses, this time its the pandemic. Can you find a way to use your superpower to serve your customers differently?

There's still time to make an impact before 2020 comes to a close. But how do you get the attention of prospects in this pandemic?  In this episode, Shari and Yvette reveal how they are gaining new clients this quarter, and how you can replicate and customize their efforts for your business.

When a major brand has a massive amount of options at the shelf (think Oreos and Lays), is it good or bad for consumers? Some say yes, we say no.  Find out why, as we discuss the rationale for consumers, retailers, and manufacturers with Cathy Parks, packaged-goods guru and creator of the PARKS Method and Sell to Stores.

In our final episode interview with Cathy Parks, retail sales guru, she shares the secrets of the PARKS Method and the core principles of how to sell to retail stores. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com  

Learn why you have to expand your solo product in a full line, and get hot tips from PARKS Method creator Cathy Parks on how to do it. To reach Cathy and check out what Sell to Stores is all about, visit www.selltostores.com

According  to consumer goods sales expert Cathy Parks, “The profits are in the journey”.   Find out exactly what that means in this episode. Cathy Parks is the creator of the PARKS Method for selling to stores. To reach Cathy for help on selling your own product to retail stores, visit www.selltostores.com

Three mistakes to avoid at your million-dollar national buyer presentation meeting. Insights from Cathy Parks, retail marketing expert and creator of the PARKS Method for   selling to stores. To reach Cathy and check out what Sell to Stores is all   about, visit www.selltostores.com

Three common mistakes to absolutely avoid when trying to sell to stores. We are  joined in this episode by Cathy Parks, retail marketing expert and creator of   the PARKS Method for selling to stores. To reach Cathy and get help selling your own consumer product into retail stores, visit www.selltostores.com