Insider Interviews: Media and Marketing Pros

Long-time podcast pro Steve Pratt, Vice President and Co-Founder of Pacific Content, tells Insider Interviews host E.B. Moss how his company makes “original podcasts with brands” – versus “branded podcasts.” The difference? Working together to “make a show that is designed as something that only that brand can make; you give a gift -- or create a significant amount of value -- for the people that...

Bart Roselli has seen the audio space grow exponentially in 10 years at Veritone. Bart now leverages his breadth of knowledge as SVP Growth, Veritone One, to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple channels of audio opportunities. In Episode 41 Bart speaks with podcast host E.B. Moss about the evolution of...

CMO Melissa Grady Dias tells Insider Interviews host, E.B. Moss, why Cadillac is like the maverick of GM brands but is still infused with corporate cause-oriented values. In episode 40 learn how her team is tackling the marketing of what will be the first all electric line of luxury brand vehicles – using data, and creative driven by insights. This episode was recorded in September, and since then...

Three years ago Visible was brand new in the world of wireless carriers, and Pearl Servat was generating content about it. Now she herself is fairly new in an elevated role as Head of Brand Marketing and Demand Generation after launching communications efforts for the telcom disruptor division of Verizon. In Episode 39 of Insider Interviews Podcast with E.B. Moss, Servat gives good content about "...

Insider Interviews host, E.B. Moss, chats with PR pro Katie Kempner, formerly of CP+B, now head of Kempner Communications, to share tangible takeaways about earned and owned media today. Hear how taking a risk -- or reinventing oneself -- can pay career-making dividends. Kempner shares how she talked her way in to the then nascent advertising agency CP+B, which changed her career path forever. She...

Not many people – or brands -- love change as much as Joe Jackman, CEO of Jackman Reinvents. He’s advised major retailers like Staples and brands like Flow Water, B2B companies and private equity partners, on how to reinvent themselves and thrive in an ever-changing marketplace. In this 40-minute conversation with podcast host E.B. Moss, Jackman offers scores of insights – or as he says, “nuggets...

Shaleen Desai is like a caped crusader for content. This SVP of Adult Animation is super focused on solid stories and shares how he is bringing super heroes and more to animation...and beyond. In his career of 20+ years and counting, Desai has been with NBC and Letterman, CMT, and Fox 21. He went from Jason Bateman at Aggregate to Warners Brothers Animation to iterate "Batman" and other IP. Overal...

This episode could be a lesson plan on B2B Marketing because Insider Interview's guest, Ruth Stevens, has been teaching BtoB Marketing at NYU and B schools around the world. And that's in between being one of the most influential consultants in the space, per Crain's BtoB Magazine. So, when Stevens calls BS on some approaches to B2B we all better sit up and listen. Ruth marks the "fails" AND sugge...

Jennifer Grimson was brand new to the podcast space when she met E.B. Moss two years ago at the last in-person #PodcastMovement event. Fast forward and she was a guest for Epi 34 of Insider Interviews discussing her approach to marketing her now successful Micro-Empires Podcast about her path to rebuilding wealth. And, since podcasting adds such a personal touch, Grimson shares insights about her...

On July 14, 2021 anyone can attend the first ever conference for the media/content industry dedicated to iterating IP from podcasting to TV and back again. What the heck does that mean? It’s basically about how TV shows are turning into podcasts to find new audiences and podcasting content has turned into TV shows and films.  Think Homeland, Dirty John, even Dirty Diana! I was asked by NATPE – the...

This is a BONUS episode...Why?: I've been busy with podcasting...and TV...in producing the first-ever conference about the intersection of those platforms as cross-over IP. So many companies are turning popular podcasts into TV or film content and TV companies are expanding their shows into fan engagement podcasts. So for NATPE I've been putting all the experts - and a few celebrities, too -- into...

Danielle Wiley was recently included in the Talking Influence “Top 50” list. And the agency she founded, Sway Group was one of just three influencer agencies for the “2020 Chief Marketer 200”. So it's a safe bet that she has something to say about #influencermarketing. And that's what she did, in Epi 32 of Insider Interviews with E.B. Moss. Wiley explained how to look at the KPIs of influencer mar...

Macmillan Publishing is the only one of the “big five” with its own podcast network. VP Kathy Doyle explains that with audio emerging the way that it has it created an opportunity to use podcasting, whether through an audio book excerpt or interviews or guest series, to serve their authors. And Doyle knows a thing or two about grabbing new opportunities: she embodies the early bird that catches th...

For this quick but special episode of Insider Interviews E.B. Moss was in the guest seat! In highlights from her appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed her to get recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms. She e...

Bryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic (!) to launch their own businesses. And both...

KoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It's all about the business value of environmental and social purpose. And the data is on her side. Whether for Earth Month or any month, KoAnn (frequently known by just her first name) shares not just the "whys", in this Epi 28 of Insider Interviews...

Robyn Streisand went from a Fortune 500 brand to running The Mixx, her own marketing agency, with a twist. At the time certification as a woman-owned or LBGT-owned business did not exist. 25 years later she is not only fully certified, but helps other agency owners and brands to leverage #DEI -- Diversity, Equity and Inclusion -- in media and marketing. Part of that help came about through creatin...

Heidi Zak, CEO and Co-Founder of ThirdLove has been in finance, in retail and in tech. Like most women, she’s also been in plenty of dressing rooms trying to find the right bra, leading her to build one of the largest online bra and underwear companies in America. In Epi 26 she tells Insider Interviews host E.B. Moss how she put all of her professional and personal experience together, and created...

In interviewing the Radio Ad Bureau CEO, Erica Farber, worlds collided for host E.B. Moss: Radio IS about community, but it was still surprising to discover NO degrees of separation with Erica and two important people from E.B.'s past! The conversation touches on everything from shared history and the evolution of radio to its ubiquitous present forms, to its challenges and opportunities for adver...

Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals , has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times , and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWA\Chiat\Day c...

Joe Baratelli, the Chief Creative Officer of RPA behind things like the Farmers' jingle, explains the power of emotion in #marketing as a way to drive uptake of anything from vaccines to insurance. In this episode 23 of Insider Interviews with host E.B. Moss, he walks us through award-winning creative concepts and their business results. It starts, he suggests, with the mantra of the organization:...

"Your zip code has more to do with your health than your genetic code." Five-time Chief Marketing/Brand Officer, Arra Yerganian, thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. As CMO of Sutter Health and of One Medical Yerganian actually banned the word "patients." Instead, he said, "We used the person's name, so it wasn't a dehumanizi...

For Episode 21 I spoke with someone who’s been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab , which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in the sand; they’re the OG of digital branded content. It was born in 1999 to brothers Evan and Gregg...

Hear just some of the takeaways from three past episodes of Insider Interviews as a special little bonus edition for Thanksgiving. Get the "best of" words of wisdom from Shelly Palmer of The Palmer Group, Erica Keswin, workplace strategist and author, and Claude Silver, Chief Heart Officer of Vayner Media, who each talk about how we can create connection that helps brands and employees thrive. Esp...

David Cohen joined the IAB as President when the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the internet advertising trade association is known for, it upped the world's focus on all things digital. Then the ante for Cohen was upped again when he was named CEO several months later. Pressure? Not to hear it in his Insider Interviews conversation...