Insider Interviews: Media and Marketing Pros

In Episode 19 of Insider Interviews, Sean Cunningham, CEO of VAB, tells host E.B. Moss all about best practices around marketing with premium video -- which the VAB defines as professionally produced programming in any form (linear, tablet, laptop, mobile, etc.). The VAB is the marketing industry's source for insights-driven video research, intelligence, and thought leadership in the US. With his...

In Episode 18 -- in which host E.B. Moss perhaps sings again – guest Publicis Health Media president Andrea Palmer demonstrates just how creative and important messaging around healthcare can and should be. You’ll get why she rose quickly through the ranks of PHM -- the strategic media planning and buying agency dedicated to the health and wellness space. Palmer shares what’s currently happening i...

Marissa Solis was tapped lead media, sports, and partnerships for the core brands of Frito-Lay North America just a few months before we all faced a pandemic. Her new reality was to help smoothly and quickly do the equivalent of turning a battleship. But this former head of a new cross-functional Hispanic Business Unit at PepsiCo had helped double beverage sales among U.S. Hispanic consumers in a...

Tom Webster, SVP of Edison Research describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. Not only does he contextualize the growth of podcasting ("Joe Rogan gets the equivalent audience of a Super Bowl every week") but he puts the world of audio into context for us...with wit and great insights. In Episode 16 of Insider...

Michael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. Hear how he adapted to his new job while while he adapted the company’s marketing, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during ou...

This episode was made up of two discussions about podcasting. A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more discussion, with segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Frie...

Larry Kimmel helped market two words that reminded millions of people around the world to remember the Holocaust. Even the Pope. He's advised CEOs and CMOs, politicians and pro-social teams how to get their words out. This former Chairman of the Direct Marketing Association and head of Grey Direct shared his thoughts on today's standout marketing tactics to the realities of Facebook. Hear his spec...

Juleyka Lantigua-Williams shares the “insider scoop” on founding Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio with hit podcasts by and about people “in the margins" - which often means women of color. While Lantigua-Williams has 20 years of experience as a writer, reporter, book editor/scout and audio producer she shares her anxieties and her achievements of...

I sat next to Carl Fremont, CEO, Quigley-Simpson and formerly Chief Digital Officer, MEC, on a direct flight from LA and gained non-stop learnings about direct marketing and advertising. For Epi. 11 of Insider Interviews Fremont shared more, including: • Is “direct marketing” different from DTC? • How the pandemic accelerated the alternative business channels • How to capitalize on eCommerce and s...

Normally I come out with a new episode of “Insider Interviews” every Thursday, but did you know that I also have another podcast? It’s sort of my personal passion project and it’s called “ It’s Quite a Living “, and it’s with “my friends in high places”. They’re really casual conversations about some high profile people who happen t...

Most who work in media, marketing or advertising likely know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. She personally has been visible for her innovative, and appropriately "disruptive" approaches to marketing the new service, but more recently she's been seen i...

Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day, via multiple livestreamed shows; from his 5 years and counting New York Times Readalong to 77 days straight of his Global COVID-19 show. This social and digital media expert, known by many as “@Sree”, has an expanded family of connections that faithfully gather round for a dose of positivity,...

The world of comic books and graphic novels is serious fun, as in both serious and fun. The revenue model has gone from mostly paper to digital and the edu-tainment factor of non-fiction hand-drawn histories has added to the wildly wicked fantasies spawned by Barbarella type heroines to fictionalized heroes among us. Darren G. Davis, president of TidalWave Productions, made a spontaneous appearanc...

Phrases with the word “heart” in them are too many to count; it’s our most treasured reference as it mostly aligns with love, soul, happiness... But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of VaynerMedia, a full service digital agency "built for the now." It’s a fairly unique title, but trust media t...

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand through content.” Because, while most everyone has heard of “Dell,” her job is to ensure everyone knows the larger entity...

With podcasts at critical mass for advertisers with 100 million+ monthly listeners, what about brands who want their OWN podcast for B2B purposes? In 15 minutes E.B. Moss walks you through the WHY and the HOW of creating a B2B podcast for your company. In a nutshell, learn use-cases for B2B podcasts (how about whispering in your clients' ear?!), WHAT goes into a strategy, HOW to start producing co...

As VP of data and research for NYI - the ad rep for the country's biggest TV market, Betsy Rella likes finding the stories in surveys and data sets will help grow the advertising business. Now, when the world is home and New Yorkers are consuming more video than ever, that information is key. Since everyone in media/marketing is also playing catch up on their knowledge base and business insights,...

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. E.B. Moss turned to Erica Keswin, author of "Bring Your Human to Work, and “workplace strategist" for companies aiming to improve performance by improving relationships. After the personal tech stacks are set for remote work, how do we tackle the human s...

Needing help for my work-from-home tech set up, I spoke to the go-to guy for keeping us all on point: Shelly Palmer, of CNN, CNBC, Fox 5 NY contributor fame. Palmer, who advises companies on “digital transformation” and was also a LinkedIn Top Voice in Technology. Our conversation went from scientific explanations to fun anecdotes about his own podcast on the Westwood One network, "Think About Thi...

Gary Krantz has taken entertainment companies and brands from conventional broadcast to digital business models and helped fuel the radio careers of such notables as Carson Daly, Ryan Seacrest and Rachel Maddow. In an Insider Interviews conversation with E.B. Moss, he gives the inside scoop on how he went from unpaid radio “gopher” to president of AirAmerica and EVP of iHeart division, Premiere Ne...

Get the inside track on how the TV media industry is competing - and winning -- with advertising today. In this bonus episode of Insider Interviews host E.B. Moss gets A+E Networks Senior VP, Ethan Heftman to explain "Precision", or targeting, and "Performance" -- how television ads impact actual business outcomes. In a quickly evolving video landscape it's a area many are trying to define. Heftma...

I’m a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market…and the next bigger radio market. So, being “raised in radio” explains a little about the origins of this podcast – interviewing those in the media, marketing, advertising and entertainment industry. Because...