Insider Interviews: Media and Marketing Pros

Industry insider Cynthia Nelson, a seasoned e-commerce professional and consultant, offers a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce." She shares insights with host E.B. Moss about the rise of content meets commerce meets customer connection, the approach major brands should take -- including a case study of best practic...

Three industry leaders are disrupting news, brand safety analysis, and media buying. And Insider Interviews host, E.B. Moss, spoke to them during the Consumer Electronics Show (CES). Episode 16 features three segments on the hottest topics in the media, marketing, and advertising world. (Yes, they also talked about CES celeb sightings and some cool tech!) First, Matt Prohaska, CEO of Prohaska Cons...

In this bonus episode captured at CES, Insider Interviews host, E.B. Moss, was joined spontaneously by thought leaders David Berkowitz, Jeff Minsky, and recapped the show with media sales pro, Kathy Newberger. They covered a wide range of topics shaping the future of the industry...and covered some literal miles, too. Hear their firsthand experiences, learn about some cutting-edge technologies, in...

In this lively conversation about media trends from ’23 and what’s more for ‘24, E.B. Moss and Cynthia Nelson dive into the topics of marketing and advertising -- like live shopping, the rise of podcasting, the intriguing world of retail media, and the challenges and importance of news in today's era. They even geek out about the upcoming CES event and all the cutting-edge technologies being showc...

Insider Interviews closes out 2023 with Epi 15 featuring Claudia Romo Edelman, discussing how she went from working on global causes like Project Red and the UN’s Sustainable Development Goals to championing her Latina roots. Edelman joins podcast host E.B. Moss to share her powerful story of embracing her identity and leveraging her expertise in PR and Marketing to build the We Are All Human Foun...

Can branded entertainment ever feel "bingeable?" If it's engaging and the characters are relatable! What if no one watches? They will if that branded content is made -- then promoted -- by Leap Media Group. That's what Chris Pizzurro, their Co-Founder, and Michele Fino, Head of Branded Entertainment at Crackle, explain to host E.B. Moss in this episode of Insider Interviews. While Pizzurro, who ha...

In this episode of Insider Interviews, host E.B. Moss sits down with a presidential duo – Locality’s Ann Hailer and Keith Kazerman who, respectively, represent over 300 local broadcast TV stations and 150 publishers for complete US coverage, market by market. This powerhouse partnership enables them to offer “precision reach” in TV advertising solutions. They explain how, with more viewers turning...

In this special bonus episode of "Insider Interviews with E.B. Moss" recorded at Advertising Week 2023, host E.B. Moss engages in insightful conversations with industry leaders on how various their fields -- sports, multicultural media, and podcasting -- are integrating the human touch into culture and marketing. Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL uses AI with paire...

This insightful and high energy discussion with strategist and marketing executive Lou Paskalis and host E.B. Moss dives of some of the biggest issues facing the media and the advertising industry today. Paskalis explains how consumers and brands do best when they align around shared values and purpose...and the role of journalism in upholding democracy to how the proliferation of misinformation i...

This podcast episode features Cherian Thomas, the head of marketing and go-to-market for T-Mobile Advertising Solutions, who discusses the integration of Octopus, an entertainment platform, into T-Mobile. The episode also includes an interview with Barry Frey, the CEO of the DPAA, who explains the trade association's dedication to the growth and digitization of out-of-home advertising and features...

Host E.B. Moss asks three experts to explain the definition and importance of a "holistic approach" to podcasting and why it's good for brands and the business. She interviews Bryan Barletta, Founder/Partner of Sounds Profitable, Paul Riismandel, Chief Insights Officer of Signal Hill Insights, and Ken Lagana, EVP of audio and entertainment company Audacy. They discuss the growth of audio and the s...

Host E.B. Moss delves into the topic of brand purpose in a special compilation episode. Extracted from a consistent question she has asked each media and marketing executive in Season 2, industry leaders share insights on how purpose is expressed and implemented in their companies -- and how and why it helps them thrive internally and with customers. Hear the wisdom of Mary Baglivo, who has headed...

The Eagles' SVP of Marketing, Jen Kavanagh, tells Insider Interviews host E.B. Moss how marketing the #NFL team has changed since their appearance in the #SuperBowl. From the declaration of fandom by Taylor Swift to the imperative of balancing the star power of individual players like #JalenHurts with promoting the brand overall, it always comes back to connecting with fans and building relationsh...

E.B. Moss, a B2B podcasting and marketing expert, is normally the host of Insider Interviews, but in this bonus episode she joins PR pro Julie Livingston to talk about how to bring a brand's full personality to air and make a lasting connection with an audience. Oh, and drive business. Because, as E.B. reminds us, "people buy from people they like." So how to make your B2B content and executives m...

Get to know Nicolle Pangis, a true powerhouse in the television advertising industry. As CEO of Ampersand, she's a leading authority on the importance of combining data, technology, and creativity for successful ad campaigns. With a rich background in digital marketing, Nicolle brings a unique perspective to the table. She's not only a trailblazer in her field but also a dedicated advocate for mai...

In Epi 6 of Insider Interviews, Erin Levzow, CMO of Museum of Ice Cream, describes on how the company brings out the joy and wonder of childhood in each of their five locations. Levzow walks us through the activities, like having guests walk through a banana split display or sliding in to a sprinkle pool, that allow attendees to take a break from the digital world and reconnect with each other. Sh...

In a spontaneous episode discussing five different aspects of the business of podcasting, Insider Interviews host E.B. Moss speaks with: - Michael Kaye, Director of Brand & Communications for OkCupid, an online dating app; - Brandon Reed, Host and creator of 12 Hour Sound Machines, a viral podcast that helps people sleep; - Bona Rai, COO and Co-founder of Capsho, the tool that helped E.B. use AI t...

Pierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One , Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio is perceived as much smaller than it...

Linda Bethea, Head of Marketing for Danone North America - a top 15 Food and Beverage brand and the country's largest B corp - gives Insider Interviews host, E.B. Moss, the insider's scoop on marketing 20 different beloved CPG brands, and staying true to a corporate mission of sustainability. Hear how she developed her leadership skills during stints with PepsiCo, Frito-Lay and Diageo, and is now...

What goes into defining and building a strong brand? Ad industry legend, Mary Baglivo, tells podcast host E.B. Moss that it starts with digging deep into the customers’ desires, and creating initiatives companies can authentically get behind. Mary also shares how her unconventional journey to the C-suite of major ad agencies, like JWT and Saatchi & Saatchi, also led to understanding what it takes...

Jarl Mohn joins host E.B. Moss to kick off Season 2 of Insider Interviews, which offers the scoop on media, marketing and advertising. In this episode the former NPR CEO and founder of E! Entertainment Television shares his philosophy on management -- from MTV and VH1 to Liberty Digital -- and his thoughts on the inspirational power art has on creativity and even diversity. Hear his 50 year perspe...

Hear what host E.B. Moss was up to in 2022 and what to expect in an all new line-up of media, marketing, and ad exec interviews coming in 2023!

Today's guest is ... E.B. Moss. Me. Because as we ring out the old and ring in the new I've got some news for you. This nice round number, episode 45, will be one of the last for Insider Interviews for a while, as I embrace something really new. A brand new role as Senior Vice President of Content and Community for Brand Innovators. I'm thrilled to join this company, which has done such a great jo...

Anna Bager, the CEO of the OAAA -- the trade association for outdoor advertising (OOH) -- recently shared with host E.B. Moss just why what's old is new again. OOH as a medium survived the downturn in travel during the peak pandemic months in part by leveraging its strength as a public service tool. But hear how its decades long evolution has gone from static hiway signs to interactive digital tak...

Marc Kidd, CEO of the digital out of home media company, Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd, is not one to panic at fourth down.  In a conversation with host E.B. Moss for Epi 43 of Insider Intervie...