Inside BS Show

“Matching the message to the audience is critical, and the message is focused on what the audience wants.”  What you’ll discover today  • Why audience comes first, message second, and delivery third  • A real-world misfire: a financial advisor’s “Save for retirement” ads that drew the wrong prospects   • The subtle rewrite that flipped response from cautious employees to growth-minded owners   • A...

On this episode of the Inside BS Show, Dave Lorenzo shares his powerful and practical daily method for skyrocketing sales results: the Rule of 3PLUS. Designed for CEOs and sales leaders, this method ensures consistent business development through three essential daily conversations and strategic follow-up. Whether you’re building a team or selling solo, this is your daily formula for getting close...

What You’ll Discover Today: The mindset shift that unlocks extraordinary productivity A simple system for taking control of your calendar Why treating every hour as a win changes everything How to structure your day like a $250M CEO Key Topics Discussed: Identity and Mindset: Productivity starts with defining who you are and who you want to become. Are you acting like the CEO you want to be? Aisle...

Words have power. In this episode of the Inside BS Show, Dave Lorenzo breaks down five everyday words and phrases that are holding you back from reaching your full potential. Whether you're a consultant, business owner, or professional, the way you describe your work and respond to clients shapes how others perceive your value. Dave shares a powerful linguistic shift that will immediately elevate...

What You’ll Discover Today: In this episode of The Inside BS Show, Dave Lorenzo breaks down the harsh truth behind referrals: nobody owes you anything. Whether you're in a networking group like ProVisors or just doing business in your community, referrals are earned—not given. Dave walks you through a clear, five-point framework for earning trust, providing value, and ultimately securing high-qual...

On this episode of the Inside BS Show, Dave Lorenzo sits down with Matt Walus, Vice President of Sales for the Midwest at G&A Partners, to demystify the world of Professional Employer Organizations (PEOs). Matt breaks down how PEOs streamline HR, payroll, benefits, compliance, and risk management so business owners can focus on growth. From small startups to growing mid-size firms, this episod...

On this episode of the Inside BS Show, Dave Lorenzo interviews arbitration expert Elaine Caprio. Together, they unravel the inner workings of arbitration and mediation—how they differ, why companies choose them, and how they are conducted. Elaine brings clarity to the complex world of dispute resolution, shares behind-the-scenes insight into how arbitrators are chosen, and reveals what really happ...

On this episode of The Inside BS Show, Dave Lorenzo interviews commercial insurance specialist Jonathan Mayotte of Thornton Powell. Jonathan shares how he transitioned from a radio career to insurance, and how he’s successfully grown his book of business in a crowded industry. He discusses the power of relationship-building, standing out by asking the right questions, and using local community inv...

On this episode of the Inside BS Show, Dave Lorenzo interviews Bridgette Ferraro, CEO of iCopy, a tech-enabled records retrieval firm serving law firms nationwide. Bridgette shares how she grew the company through innovation and operational restructuring, while simultaneously raising three young children. From building client-specific SOPs to navigating fax machines and subpoenas, Bridgette gives...

WHAT YOU’LL DISCOVER TODAY What a “life engineer” is and why Linda adopted the label  Why energy management beats time management for high performers Practical ways to set boundaries and say yes to what truly matters How vision boards sharpen focus and motivation Choosing clients and colleagues who fuel—rather than drain—your energy Tools for escaping the comparison trap and perfectionism A simple...

On this episode of The Inside BS Show, Dave Lorenzo sits down with Jennifer Yousem, founder of I Heart EBITDA, to demystify the financial fog that clouds too many businesses. If your profit margins don’t make sense, your revenue looks great but your cash is gone, or you’re relying on a bookkeeper to handle strategy, they tackle it all here. Jennifer shares hard-earned insights about revenue recogn...

On this episode of the Inside BS Show, Dave Lorenzo sits down with Melissa Costello, CEO and Chief Storyteller of MELISSACOSTELLO.COM, to break down the real power of video, and why most people are doing it all wrong. With decades of experience directing national commercials and high-impact brand stories, Melissa explains how great video isn’t about flashy edits or perfect scripts—it’s about emoti...

In this episode of The Inside BS Show, Dave Lorenzo sits down with seasoned litigator Charles Franklin to unpack a subject most professionals would rather avoid: what to do when you've made a mistake. With over four decades of experience representing licensed professionals—lawyers, doctors, accountants, real estate agents, and even hair braiders—Charles explains the right way to respond when your...

On this episode of The Inside BS Show, Dave Lorenzo interviews Phil Gafka, founder of LEAP Coaching. Phil breaks down the real roadblocks that keep business leaders stuck, and how to overcome them. From cultivating a bold vision to building a strong culture and staying committed when things get tough, Phil shares hard-earned insights on what it takes to grow as a leader and grow your company. This...

In this candid and insightful conversation, Dave Lorenzo sits down with litigator Brian Haussmann to unpack the emotional and financial landmines business owners face when disagreements turn into disputes. Whether it's a clash with a partner, vendor, or client, Brian brings years of experience in business divorce and partnership litigation to offer strategies that reduce damage, de-escalate confli...

Dave Lorenzo sits down with employment law expert Susan Lorenc to break down the legal landmines every business owner needs to avoid when managing employees. Whether you’re running a startup or managing a growing enterprise, this is a masterclass in staying compliant, avoiding lawsuits, and building a healthy, productive workplace. Susan shares clear, practical advice on everything from handbooks...

In this episode of The Inside BS Show, Dave Lorenzo sits down with Emmy Award-winning journalist turned entrepreneur Rafer Weigel to explore how professionals can harness the power of media to build trust, establish authority, and attract more business. Rafer shares his deeply personal journey from TV anchor to business owner, and the hard-won lessons he learned about storytelling, vulnerability,...

What do you do when a client says “no”? Most people walk away. Smart professionals see it as the start of a different conversation. In this episode of The Inside BS Show , Dave Lorenzo breaks down six proven, real-world responses you can use the next time you hear a “no.”  These aren’t generic tips , they’re specific phrases and strategies you can apply immediately to salvage the opportunity, buil...

On this powerful episode of The Inside BS Show, Dave Lorenzo sits down with communication expert Lynne Franklin. They unpack the neuroscience of persuasion, explore how to defuse high-stakes conversations, and share practical strategies that can instantly improve your ability to lead, listen, and influence. Lynne opens up about the formative experience that launched her career: a literal life-or-d...

What if the key to elite performance wasn’t more effort, but more flow ?  On this episode of The Inside BS Show, Dave Lorenzo sits down with peak performance coach Chris King to explore the science behind the flow state, a neurochemical and psychological condition that helps you feel your best and perform at your best. Chris explains how anyone, from surgeons to comedians to small business owners,...

Sarah Finch, a former Second City improv pro turned leadership consultant, explains how techniques like “yes and,” scene framing, and self-deprecating humor translate into stronger executive presence, sharper listening, and teams that trust each other to take risks. She and host Dave Lorenzo discuss why normalizing failure accelerates growth, how CEOs can reset their mindset when stepping into the...

Brett Hickey shares how the discipline he gained as a national-level speed skater fuels his success leading Star Mountain Capital. He explains the firm’s flexible capital model that provides loans, minority stakes, or majority buyouts for companies with 20 to 200 million dollars in annual revenue. Data-driven planning, strict risk management, and broad employee ownership underpin Star Mountain’s s...

In this episode, Dave Lorenzo reveals the secret to getting powerful client testimonials without the cringe. From when to ask to exactly what to say, Dave breaks down the process so it feels natural and authentic. If you want more referrals, better credibility, and a stronger reputation, it starts with mastering the testimonial ask. Key Topics Discussed: Why professionals struggle to ask for testi...

In this powerful episode of the Inside BS Show, Dave Lorenzo sits down with entrepreneur and author Brittany Anderson to explore how personal adversity can become a driving force behind a life of impact and fulfillment. Brittany shares a pivotal story from her childhood that shaped her entrepreneurial journey and her commitment to building a life of abundance and meaning. Together, Dave and Britta...

In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI. 📊 Key Topics Discussed: Ideal Client Attraction – Are you bringing in more of your best-f...