Inner Sircle

On this episode, I do a rundown of Later's The Secret Formula for Instagram Success in 2022 Part #1: Reach New Audiences on Instagram Part #2: Convert Profile Visitors into Instagram Followers Part #3: Build Community on Instagram

On this episode, I advocate for creating content with a vertical first mindset and then experimenting on platforms. For example, high-quality over-produced assets dont seem to work on TikTok at all, but they do on Reels. BTS content that you might not want to show on your feed, tends to perform well on YouTube Shorts.   SUMMARY: Create vertical first AND capture BTS and you have more ammuniti...

On this episode, I am advocating for a TikTok first mentality when it comes to your social media efforts.

On this episode, I offer up a quick 2 Cents on BeReal

On this episode, I offer up advice on a content/social media approach in a time of recession/economic tightening.

On this episode, I tee up a rant on the importance of community management. It is the most slept on, but most important part of social media. 

On this episode, I am advocating for Lifestyle Photoshoots as part of your content mix. You can have an agency like Sircle, an internal creator, and/or even a freelancer for monthly micro-content that doesn't even know need to show real people enjoying the products, but you ALSO need to have some plan to solve for some product in use content, to paint that picture too. I think it needs to be at le...

On this episode, I encourage brands to investigate all social networks and think about how their current platform and new tweaks might benefit your brand now and throughout the rest of the year. 

On this episode, I revisit my Instagram updates episode from last week. No matter how this shakes out with them and TikTok and user happiness, brands need to be "on the ready" to implement content and tactics that leverage it. Pay close attention and be active as a user.

On this episode, I talk about thinking holistically about UGC/PGC. If you can get it organically GREAT...but if you cant, DO NOT be afraid to go and pay for a scripted version.

On this episode, I talk about Instagram and its many changes of late. Rather than protesting or complaining, I suggest you lean in, learn and leverage. I reference this post by Adam Mosseri.

On this episode, I offer up a quick POV: YouTube Shorts. Why YouTube Shorts? YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’ YouTube still sees value in its long-form videos and will not be removing this Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content Its ability to convert viewers into s...

On this episode, I talk about how motion graphics need to be a part of your content mix.

On this episode, I talk about not being afraid to repurpose or re-use old content. It doesnt always need to be brand new and sometimes old assets can work best.

On this episode, I advocate for constant experimentation AND signing up for socialmediatoday as a resource

On this episode, I talk about how in times like these, social media should be recalibrated, but NOT abandoned.

On this episode, I talk about Why brands are losing Instagram Followers (and engagement). I reference this article 

On this episode, I strongly advocate for an increased focus on Instagram Reels.

On this episode, I talk about Instagram Followers not being a main KPI 

On this episode, I talk about being more balanced in your social media mindset. Cant be all visual and no data, and conversely, cant be all data with no regard for branding. It needs to be a mix of both. 

On this episode, I talk about my POV that people at brands spending time on social media platforms as humans.

On this episode, I do a little rant and advocate on not sleeping on Instagram.

On this episode, I talk about why brands should do seld-social and digital audits more. 

On this episode, I talk about whitelisting and why you need to get involved! I reference this article.  

On this episode, I talk about Why Has Instagram Engagement Dropped in 2022 for Feed Posts?  I reference this article