Inner Sircle

On this episode, I offer my POV on social networks right now

On this episode, I offer my POV On how to think about creative for social media right now. On a weekly basis I hear: 1- Some brands want all stylized studio content 2- Some brands want all UGC/PGC real-user content 3- Some want only video because video gets consumed more 4- Some only want videos and photos, but no graphics The truth is that it is never so binary. You need all of these asset styles...

On this episode, I encourage brands to do a competition review!

On this episode, I encourage brands to take the time to review their digital touchpoints.

On this episode, I recommend that brands dont buy or deploy TikTok based on content quantity of post count. It is much more holistic than that and it is more about who is running point and driving the ship and do they have artistic freedom to experiment freely.

Quick POV on two new Instagram updates. I reference this 

On this episode, I offer a quick POV on the shakeup at Twitter. I reference: Twitter changes Musk plans to implement: Roll out new subscription options Reduce app’s reliance on ads Make significant headcount reductions Consider bringing back Vine to directly compete with TikTok Push for free speech (which means a lot of highly controversial, anti-Semitic, hate speech, which isn’t against the law,...

On this episode, I am advocating for YouTube Shorts (trial and experimentation)  I talk about this post on LinkedIn and here is the copy: Are you experimenting with YouTube Shorts? It is another platform providing organic reach to those willing to dive in head first, and you know I am always a buyer of that. Like any other platform, there is no definite playbook on what works and what doesn't...

On this episode, I encourage brands to really think before they determine if a certain type of content "works" for your brand. It should NOT be measured on organic performance (at least on Meta)

On this episode,  I am advocating that brands do more what and why thinking before deciding on how they will deploy their content.

On this episode, I encourage brands to not silo their social media activities. Think holistically and glean more value. I reference this LinkedIn post.

On this episode, I talk about how LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement. I reference this article. 

On this episode, I serve up a hack for finding local, strategic talent to help your social media stack. 

On this episode I talk about gow Followers, Likes AND Comments dont really matter.  I go deeper on this post that I put on LinkedIn recently 

On this episode, I talk about how Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators. I reference this article . 

On this episode, I talk about how TikTok Adds Photo Mode for Still Images, Longer Video Captions, and I reference this article . 

On this episode, I explain that TikTok is not just cute videos and trends...it is full platform management!

On this episode, I talk about how you should take a peek at Snapchat. They just launched Snap for web and there might be some ways your brand could think about leveraging it. 

On this episode, I answer: What is Expo East, and why it is important for brands to be there. 

Why Instagram Followers dont matter - Part 2: Zero Organic Reach

Why Instagram Followers Dont Matter- Part 1: Retail Support

On this episode, I talk about what you need to be budgeting for in 2023

On this episode, I implore brands to make sure you know your KPIs before making a call on your social media stack or strategy

On this episode, I am advocating (once again) for surprise and delights for super fans and social media users that engage with your brand. This is always good practice, but super important right now as budgets are getting tighter. 

Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process Notes Instagram is trying out another way to refine its Reels recommendations, by allowing users to add ‘topics’ to their Reels uploads to categorize their clips the new ‘Topics’ option aims to help you reach other users who share your interests This could help showcase your content to a more engaged, interested audience, which co...