Inner Sircle

On this episode, I advocate for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc. 

On this episode, I talk about the importance of community management in your social media stack. 

On this episode, I talk about how content is King, Queen, and Court Jester. Essentially, you should not be so binary with your content and understand there are various styles and angles you need to show. 

On this episode, and in the wake of the school shooting this week in Texas, I provide a POV on messaging around times of crisis. I also reference this visceral video of Steve Kerr , which is worth watching. 

On this episode, I talk about how Instagram is definitely not dead and brands should not be abandoning it or thinking that way. 

On this episode, I talk about how TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning A new interactive insights platform enables you to use a range of filters to discover key data points on your target market(s). Range of data filtering tools to choose from including location, demographics, industry vertical, date, etc. Similar to Facebook’s interactive insigh...

On this episode, I talk about what the current TikTok stack should look like. 

On this episode, I offer up a little perspective on Nik Sharma's newsletter from May 15th, 5 reasons to hire internally vs use an agency" I want to preface this by saying that agencies are 100% worth using at the right time and place. At Sharma Brands, we tell clients that we like to work with them for 6-8 months and then graduate them. A part of that off-boarding process, many times, includes hel...

On this episode, I talk about how I think influencers are a horizontal and not a vertical

Trying a new series out where I break down a handful of brands that I think do social media well. First up is Aloha  

On this episode, I talk about 20 UGC Advertising Stats & Trends You Need to Know in 2022. I reference this article.  

On this epsiode, I talk about how TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads. I reference this article.

On this episode, I talk about how Instagram Launches Live Test of Pinned Posts on User Profiles. I reference this article . 

On this episode, I talk about how Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content. I reference this article . 

On this episode, I talk about how motion graphics are a MUST HAVE component of your social media mix

On this episode, I go deep on why I think everyone needs to lean more into the use of influencers.

On this episode, I encourage people to get involved on LinkedIn!

On this episode, I talk about what you need in your social media stack 

On this episode, I advocate for Founders and marketing personas should leverage relationships with like-minded brands. 

On this episode, I push harder for email and/or SMS. I think brands really should be focusing there. 

On this episode, I talk about how Building in Public = Great content I also recommend you s ign up for Ice Cream Sundays 

On this episode, I talk about how I am a Big Fan of Surprise and Delights on social platforms.

POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022

On this episode, I offer up a lil' Expo West Recap and POV. Great show, great energy and I highly recommend attending!

On this episode, I encourage brands to be thinking about using a third party creator for TikTok