Inner Sircle

On this episode, I share my first Q1 20201- Agency Recommendation: More Personality Drive Content (PDC)!

On this episode, I talk about playing where you can win not just where you can be, on social media,

On this episode, I talk about how I think BRAND is more important than ever. Be sure to invest in yours!

On this episode, I talk about not shortchanging your social media efforts. Many brands are underinvesting and I think that is a big mistake.

On this episode, I talk about some exciting Instagram updates for Influencers and Brands. I reference this article

On this episode, I talk about where to find value on social networks: YouTube Influencers Instagram Reels LinkedIn posts and tactical tips

On this episode, I talk about how Instagram Added Keyword Search in Addition to Profiles and Tags I reference this article 

On this episode, I talk about Twitter Fleets. I am a buyer of early experimentation and you should be too.

On this episode, I talk about what most brands do wrong when it comes to social media. Give it a listen.

On this episode, I advocate for more meme usage in your social media content strategy. I reference this article and it specifically highlights: Instagram seems to be embracing more raw, organic, and natural images on the platform. There are a few reasons behind this: As highly-polished photos have proliferated, the “Instagram aesthetic” has come to feel bland and cookie-cutter. We’ve spoken before...

On this episode, I reference this article about: Facebook Provides New Ad Copy Tips to Help Maximize Performance 1. Give your brand a voice Facebook suggests that marketers look to personify their brand, and tailor their brand voice to align with both their business purpose and their target audience. Many brands have seen success on social by adopting a specific persona, and Facebook suggests that...

On this episode, I talk about how to think about E-commerce as we approach 2021!

On this episode, I talk about content curation and creation for 2021. CURATED: Be a DJ and share non created content OR just iPhone content from out in the field. CREATED: Be a songwriter and be prepared to nail your main 3 categories: RCO - Retailer (or main sales channel call out) DTP- Make sure you are highlighting your USPs! PFC- Show off that label and packaging to there is recall at retail!

On this episode, I talk about: Why aren't Top or Recent posts showing up for a particular Instagram hashtag page? Here is the link to the page on Instagram itself.

Experts Predict Top 10 Social Media Trends for 2021 I breakdown t his infographic .

On this episode, I talk about Snapchat and how it is worthing taking a look at, especially on the ads side. They crushed it on their earnings call and a lot of the data is covered in this article .  

On this episode, I talk about the irrelevance of Instagram Followers. Thoughts?

On this episode, I talk about some perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them. From her: 👉🏽 DMs are actually the number one ranked factor for who's content you see. As a consumer, you see more content of the stories you react to and the people you DM the most. This wasn't even LISTED on this rank, but it's so key to give people opportunities to resp...

Instagram expands shopping on IGTV (and soon to Reels too)-  I reference this article .

Big fan of the LinkedIn Platform and I think brands and founders (and Directors of Marketing) should be using it much more. It is a valuable resource all around. 

On this episode, I talk about my Q4 2020 Strategy Recommendations:  Landing Page Architecture and Buyer Behavior Experimentation  What smart brands like Hint Water are doing, is creating an offering that stands out & is easy for consumers to understand and justify. It is priced high enough for a healthy order value, and you can assume at this amount the margins are healthier than a l...

On thie episode, I talk about another of my Q4 Strategy Recommendations: Solicit Word of Mouth and Social Proof Marketing!

On this episode, I talk about generating more UGC if you can OR going out and paying for generated content from actors/consumers/influencers.

On this episode, I provide a quick POV on Amazon Prime Day. Some more info can be found here .

On this episode, I talk about how Facebook Removed the 20% Text Limit on Ad Images. I reference this article .