Inner Sircle

Facebook is already letting it’s business users know that these changes will impact their advertising efforts. They’ve even said that the update will hurt small businesses the most. Once the update goes live, you can expect degraded ad personalization abilities, and delayed and limited performance reporting from Facebook ads. More specifically: The ability to create personalized ads will be limite...

POV: Its time to get on TikTok and poke around a bit. Use their SMB resource for some guidance: https://www.tiktok.com/business/en-US/smbcenter

On this episode, I talk about creating more DTP/USP content that highlights why your product is better and/or why I should care!

On this episode, I give an update on my POV around Instagram potentially hiding like counts.

On this episode, I just so a little rant on why influencers have to be a part of your social media plan

On this episode, I talk about my POV on the importance of the Retailer Call Out Video. Make sure you have at least one good one in your arsenal.

On this episode, I talk about my POV on TikTok and why you need to go deeper with your understanding of it. I reference their SMB Resource Center 

On this episode, I serve up my Q2 Strategy Recommendation: Use Graphics, Illustrations and Carousels to sell your WHY

On this episode, I serve up my POV on supporting Retail velocity. I reference activities like these .

On this episode, I talk about my Pinterest POV, Feb 2021: Pinterest is a visual search engine, where users are motivated to buy. As of Q4 '20, it had 459 million monthly active users and grew by more than 17 million in the past quarter. Research on Shopify found that it was the #2 source of all referral traffic to their site, that 93 percent of users were using it to plan their purchases, and that...

On this episode, I talk about how Instagram Plans to Launch Multi-Participant Live-Streams Later This Month. I reference this article:

On this episode, I talk about Instagram Developing a TikTok-Style Vertical Feed for Stories

On this episode, I talk about striking the most authentic influencer partnerships  I reference this LinkedIn post

On this episode, I talk about getting more legs and value out of old photos for your brand. I reference this LinkedIn post for more context 

On this episode, I talk about Clubhouse. Are you on?  Hit me up at @adambrown!

On this episode, I talk about 13 Influencer Marketing Trends to Watch in 2021. I reference this article and if you click through you can get more context on each category. 

On this episode, I comment on this article from Hootsuite , titled 27 Facebook Demographics to Inform Your Strategy in 2021. Some compelling ones: 1. Facebook has more than 2.74 billion monthly active users 2. Facebook’s ad revenues grew 22% year-over-year 3. Most adults log on to Facebook every day 4. Six in 10 U.S. adults use Facebook 5. Facebook reaches the largest number of users aged 13-17

Create a "surprise and delight" discount code for use on your website, that whoever runs your social media has at their disposal for monthly use. 3 usage cases that make sense: 1- Convert from Retail to DTC: If someone tagged your brand and purchased your product at Retail, you can DM them and encourage them to buy again, but this time on your website, where your margins are better AND you can cre...

On this episode, I talk about how social media does not equal e-commerce. It is much more holistic than that!

On this episode, I give my early POV on Clubhouse 

On this episode, I offer up my simple POV about posting on social during MLK Day and Inauguration Day

Saturdays are great for audits: Audit Competition- Over your morning coffee, as I am doing right now, take a look at the social handles of some brands you consider to be your competitors and observe what they are up to. Not because you are competing with them for likes or followers, but more to see how they are approaching messaging and conveying USPs. You can find some incredible learnings by obs...

Don't be a headline reader about a platform such as TikTok and dismiss it without actually rolling up your sleeves and getting in there to assess for yourself. Yes, it is not so straightforward. Yes, it skews young. Yes, it is new and less intuitive for us older folk. but... YES, it represents massive awareness and opportunity! So, you need to reconcile those if you want to put yourself and/or you...

POV: Community Management is THE KPI for social media Brands spend most of their time focused on their content. Of equal, or of greater importance, is your community management and engagement with fans, followers, and customers on social media. People spend so much (often too much) time on their outgoing messaging and controlling what they SAY and then spend too little (often, none at all) time on...

On this episode, I offer a Social Strategy Tip: Go deep on core platforms before you go wide on alternative ones.