Inner Sircle

On this episode, I talk about Instagram Reels. Instagram and TikTok (and others like Triller) are in a land grab right now for user attention. While TikTok was the leader in their content format, Instagram has now copied most of it and they get to leverage their massive user base and native platform familiarity which is an advantage over TikTok. The problem is that users first learned this format...

On this episode, I talk about supporting your sales channel(s) more.  Start your content planning NOW!

On this episode, I talk about Facebook Advertising In Q4 During an Election Year. Things to consider: 1- They are flagging and denying much more. It is more restrictive for sure. 2- Prices are going up as advertisers and political agendas flood the ecosystem.

On this episode, I talk about Facebook Announcing New Limits on How Many Ads Pages Can Run Concurrently. I reference this article . 

On this episode, I breakdown the different types of E-commerce approaches. Which one are you?

On this episode, I dust off the conversation around why Instagram Followers are the wrong KPI to focus on.  Thankfully, most brands are there and with me these days, but some still sweat it.  It is not the place to focus your time, attention and funds to, period.

On this episode, I talk about: High Profile Celebrities Are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech I reference this article

On this episode, I talk about tips for launching a new brand or product on social. I reference this article which interviews the brand Jot on their approach. 

On this episode, I talk about how Instagram Reels are REAL and worth a second look! I reference this article and specifically: 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, “Instagram Reels is basically the same as TikTok.” Most respondents (daily or weekly) who have used Instagram Reels do not think that TikTok is inherently special. 61% of Gen Z TikTok users s...

Instagram carousels are the most engaging post type. I reference this article. 

Instagram Checkout: Everything You Need to Know I reference this article and these tips: Here are our top 5 tips for driving sales with Instagram Checkout: #1: Be Consistent with Product Tags #2: Share an Exclusive Product Drop on Instagram #3: Provide Multiple Routes to Shop #4: Partner with Influencers Who Have Access to Shopping from Creators #5: Don’t Forget About Shoppable Instagram Stories S...

Facebook is bringing a shop section to its app, while Instagram expands live shopping 

On this episode, I talk about how Instagram Rolled Out Suggested Posts at the End of Your Following Feed to All Users.  I reference this article and talk about why I am a buyer. Are you?

On this episode, I talk about not being so binary with your social media efforts. Get in the middle, dare to be wrong, but reap the benefits from DOING!

On this episode, I talk about social media being a horizontal layer of a business and not just part of marketing. It really has a 360 impact on all facets of a brand's lifecycle.

On this episode, I give my POV on Hashtags being encouraged by Facebook. I am a buyer of at least experimenting! I reference this article .

On this episode, I talk about Instagram's launch of Reels. I reference some context from the Axios article .

On this episode, I am just sharing some great tips from the Indie CPG newsletter, that I highly encourage people to sign up for.  Big shout out to Steven Vigilante. This experience opened my eyes to new opportunities for brands and restaurants to be friends. Here are a few partnership ideas. Cafe / Marketplaces In some states, a restaurant is still allowed to welcome customers inside their ca...

Now that August is here a clearer picture of July’s #StopHateForProfit movement, in which 1,000+ brands including Unilever, The North Face, Heineken, and Chipotle staged a public advertising boycott of Facebook, is coming into focus. It's just a flesh wound On its earnings call Thursday, Facebook said ad revenue grew 10% annually in the first three weeks of July. Zuck said, “some seem to wrongly a...

On this episode, I talk about Snapchat Brand Profiles that are now being rolled out. I like this move by Snap and think this is something to pay attention to in the coming months.  From this source : Brand Profiles offer a permanent home for brands on Snapchat, built around their unique investments in the app – starting with AR Lenses, native commerce stores, and content highlights. Brand Pro...

On this episode, I talk about how Influencers need to be a part of your "new information" marketing plan. Whether it is a new SKU, retailer, brand update, etc. you should be leveraging these trojan horses for guaranteed delivery to a specific audience. 

On this episode, I talk about the importance of engagement on social media. I am not talking about how many likes you got, but more importantly a brand's focus on community management. Closing out conversations, getting into a dialogue, and facilitating answers to prospects and customers. This is an area where even some of the best brands miss and I think it is a big mistake. 

On this episode, I talk about the potential ban on TikTok in the US.  I don't think it will happen, but if it does we move on and focus our attention elsewhere. Here is a link to more on the topic. 

On this episode, I talk about Facebook Adding Custom Audience Creation Options Based on Shopping Activity. You can read more about it here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

On this episode, I talk about Instagram Testing Shopping Tags in Post Captions. Not out in the wild yet, but it was spotted on a celebrity's account and talked about here in this article .