Inner Sircle

Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format. I reference this article .

POV on buying TikTok Followers I reference this article : 3 reasons NOT to buy TikTok followers 1. They’ll ruin your engagement rate and your chances of getting on the ForYou page Not only will your fake followers not give you any likes or comments (and they definitely won’t be doing any Duets), the massive discrepancy between your number of followers and your engagement will look particularly gru...

On this episode, I encourage brands to not be so binary with content. Make sure you are willing AND ABLE to diversify your content! If you don't already have the different styles locked down, invest the time and funds into finding partners to help you make it happen!

On this episode, I talk about how Facebook ain't dead yet. I reference this post from LinkedIn 

POV: Facebook Reels I reference this article 

On this episode, I talk about some Do's (and a little bit about Donts) when it comes to Hashtags.  I reference this post from @creators on Instagram 

POV: Pinterest Lite. Small ball social listening and engaging. Pinterest ads

Q4 Alternative Tactics (while everyone else is focused on DTC) Retail Support Reaching out to old customers Just thinking more holistically and not so narrowly.

Allocate funds for more TikTok prospecting via paid on the platform Integrating your paid social planning: Using multiple platforms to communicate with your target audience is becoming more and more possible, and helps leverage what each platform is best for. For example, We are beginning to see more efficient top-funnel spending on emerging platforms like TikTok, with CPC's as low as 1/3 of what...

 Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)* *Great way to reuse some old content and/or take some assets that didn’t make the cut on their own, but you can bring them to life with some compelling copy that conveys the brand message. This is an old rec that I am bringing back. I think it is an easy way to: 1- Get m...

Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs! Sircle’s TikTok Strategy/Recommendations Community Engagement Replying to comments Interaction with viewers/consumers Participation With Social Media Trends Stay connected with what people are currently loving and doing on the platform Have no fear Consistency Follow Sircle’s calenda...

On this episode, I talk about: Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions I reference this article which references this guide .

On this episode, I talk about Brand Collaborations and why I am a big buyer

On this episode, a POV: On KPIs on content and/or Instagram Feed Analytics 

Early Results with TikTok Promote A Catalina Crunch TikTok we boosted, via their new Promote feature: $100 spent 316 Clicks 2.3% CTR (amazing) $.32 CPC (^) 21,841 Impressions  The average Click-Through Rate (CTR) on Facebook Ads is 0.89% across all industries. This TikTok had a 2.3% CTR which is over 2X that of Facebook. The average CPC for Facebook Ads across all industries is $1.86 and this...

Quick POV: With social media, sometimes less is more!

POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform I reference this article

Little PSA: On Boosting Content

On this episode, I talk about The Instagram Collab Feature for Posts and Reels. I reference this article that goes into further detail for reference. 

On this episode, I do a little rant about being too analytical with your organic social media efforts.

On this episode, I talk about the TikTok Content Creation Dilemma. Ideally, brands have someone on the inside who can create for them. If not I would encourage securing an intern or influencer to help. If these are not an option, then paid college ambassadors could do the trick. We recently rolled out a program to support this initiative. 

On this episode, I give a Quick POV on TikTok Ads. It is about awareness and eyeballs and not ROI and ROAS. Very important to go into it with that lens, if you are just starting out.

On this episode, I rant about how your Goals, Strategies and Tactics Need to Match Your Desired Outcome

On this episode, I go deep on how to get more value out of your influencer relationships: 1- Look for engaged influencers who speak in their own voice and engage back with their audience. 2- Look for influencers who create great content. 3- Whitelist and run ads on their accounts 4- Profile them and write long-form content on your website for them to share. 5- Get rights usages released so you can...

POV on Content: Sometimes the words come first!