Inner Sircle

On this episode, I talk about - POV: Lifestyle content and its place in your social content We tell clients we can manage all of their social content needs (including some body parts or even faces from our team, from time to time) within their retainer and handled internally at Sircle Media. When it comes to the time, effort, and costs associated with bringing in models we advise against it, for d...

On this episode, I share my POV: On curated content and being more open minded about sharing more of your personality as a brand

On this episode, I share our Q3 Agency Recommendations

TikTok Just Launched Spark Ads. What Does It Mean for Marketers? I reference this article . 

On this episode, I provide a little rant on memes. Brands need to let their hair down so to speak and have an appetite for getting in the game more for sure. 

On this episode, I talk about how with Instagram, you shouldn't be too narrowly focused on any one KPI. If you must pick the most important ones they should be around impressions, reach and views MORE THAN followers likes and comments 

On this episode, I offer my POV on how to (and not to) approach TikTok right now. Go for reps and speed over quality and being perfect! 

On this episode, I give my POV on what you need in your Social Media Management stack

On this episode, I talk about how right now (beginning of July) is a great time to reflect on what content works either visually OR data-wise. Then armed with that information, repeat and reuse concepts rather than constantly trying to push more NEW stuff!

On this episode, I talk about How to Add Links to Instagram Stories (Even Without 10K Followers!) and I reference this article .  It offers up tactics on how to do it now, but moe importantly it talks about the potential that you will be able to add links back to your domain within Stories and without having to hit 10K followers.

On this episode, I take a deeper dive into the paid social areas to focus on. This is not a primer on DTC ROAS efforts, but a breakdown of the kinds of paid social efforts brands need to be focused on and more specifically, that we handle here at Sircle Media. 

On this episode, I talk about how Facebook Launched Live Audio Rooms to compete with Spaces and Clubhouse. I reference this article . 

On this episode, I talk about my perspective on different types of paid social

On this episode, I talk about three types of content categories and how to approach them mentally

On this episode, I talk about why community management is the most important part of social

On this episode, I talk - thinking about ART and SCIENCE more with your content efforts. 

On this episode, I talk about the core asset kit needed for Social Media.  1 RCO Motion Graphics Asset 1 DTP Motion Graphics Asset 1 WOM Motion or Still Graphic Asset 1 Stop Motion or GIF Asset 4(or more) core photos that flex your best products or offerings 

On this episode, I do a quick rant on why getting verified on Instagram doesnt really matter for most brands and people.

LinkedIn Adds New 'Boost' Option for Organic Posts. I reference this article . 

Instagram Expands Its Test of Reels Ads to More Regions. I reference this article .

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch - I reference this article  

On this episode, I go into a rant about why you need to find ways to be more salesy (while still on brand) in your social media content plan!

On this episode, I talk about Twitter Spaces and how I think I am a fan!

On this episode, I talk about the right content approach for social media. It is not all lifestyle or all photo-based. It is a mixed bag of content disciplines and approaches and shouldn't be so binary. Showcase your product and tell your story, first and foremost. 

On this episode, I talk about why brands need more motion graphics in their content mix! They are so key for DTP, RCO, and Ads creative. make sure you have them in your toolkit.