Inner Sircle

On this episode, I advocate for experimentation on alternative social network Ads platforms

On this episode, I go into a little rant on not abandoning Facebook/Instagram

On this episode, I talk about how TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants

On thie episode, I talk about Pinterest predicts and the Pinterest platform in general 

On this episode, I talk about being more efficient with your content creation process, especially when outsourced. 

TikTok and why I think brands need to contribute on the client-side in some way.  Shout out to Ali Cayne and Haven's Kitchen for tackling in a very brand-appropriate way. 

On this episode, I talk about how Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order.

Post 16X per month of which 50% is created and 50% is curated (UGC, Fan photos, influencers, personality builders etc.) of the 24 assets per quarter (8X3 months) 3 BIGGER/BETTER type messages (New innovation, New BIG retailer, any sort of inertia news) = 1X per month 12 Retailer (or any sales channel) Support type messages = 1X per week 9 DTP (describe your product and explain to me why I should c...

On this episode, I do a little rant on the importance of Community Management.

Some tactical tips, for post-Thanksgiving shopping weekend.

On this episode, I talk about what works and doesnt work with content and how to actually think about that.

On this episode, I am advocating for more PGC. It should 100% be in your marketing mix.

On this episode, I implore Marketing Leads and Founders to not overthink or over-craft their social media efforts. Have some fun and let your social media manager dare to fail

On this episode, I give a shout-out to Statusphere (I am a fan) and I talk about 15 User-Generated Content Statistics That Prove Its Worth. The article is a little old, but I think it hammers home relevant points and would argue the stats are even more compelling today. 

On this episode, I talk about how Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories I reference this article  

On this episode, I talk about reserving some space for experimentation and failure with your social media efforts.

On this episode, I talk about arming your social media manager with surprise and delight codes for customers and fans. Great tactical approach all year, but especially during holiday season. 

New! Instagram Stories Link Stickers Are Now Available to Everyone Reference this article

On this episode, I talk about some noteworthy Instagram updates. Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications. Instagram’s also trying out a new digital storefront option for creators...

On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social: Reasons: 1. Iconosquare links directly out to the post on Instagram. The integration from app to profile is just way more seamless 2. It shows reach and impressions (Sprout Social only shows impressions) 3. Iconosquare in general is way more user-friendly. The data is transparent...

On this episode, I talk about 26 Predictions for Social Media Marketing in 2022. I don't go deep into all of them, but you can find them all in this article from socialmediatoday.com .  What I do highlight is the idea of reading, digesting, and processing it all AND specifically thinking about LIVE and E-commerce elements that can augment your social media strategy. 

On this episode, I go on another RANT about Instagram Followers. They are not relevant, especially if your goals are awareness and new eyeballs for your brand and products. Stop miring over the wrong data points and start playing more offense. 

On this episode, I talk about: Hashtags Update Follow Up (And a call to arms to always be experimenting)

On this episode, I talk about finding your brand's personality (it exists, you just need to articulate and then document it) and then putting it out there.

On this episode, I do a little rant on not micromanaging and overthinking micro-content