John Espirian
Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...
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Episodes
47. And then there were Three 09.01.2015 31:16
News LinkedIn announce that publishing rights will be extended to 230 million users Taliban leader lists 'Jihad' as a skill on his profile Dutch footballer Demy de Zeeuw promotes himself on LinkedIn as available for a new club. Football agent posts that he is looking for the next Xavi or Kroos, on his LinkedIn page! Main Story - LinkedIn change search result visibility again. Commentary My LinkedI...
46. It's Christmas! 20.12.2014 31:52
The top 25 skills that got people hired in 2014. Bryan Mills (aka Liam Neeson) will endorse your skills if you win a contest! Interesting to see a major film studio using LinkedIn to promote its latest movie release (Taken 3) and even more interesting to that LinkedIn are completely fine with this! Could Viadeo be a viable acquisition target &nb...
45. The New LinkedIn Home Page 13.12.2014 36:32
News LinkedIn have issued the following email to all premium members regarding the new InMail policy. This was originally announced to Recruiter and Sales Navigator users but as I suspected it is going to affect everyone (InMail is after all InMail!) LinkedIn Introduces a brand new design for their home page . My thoughts are that it looks very sparse (minimalistic) and has a 'mobile feel' to it -...
44. The Ingredients of a Great LinkedIn Message 06.12.2014 31:02
News LinkedIn have changed how we edit our profiles. I have produced a very short video (30 secs) to demonstrate the changes It would appear that LinkedIn are testing a new way to invite from someone's profile (desktop app), this means that clicking 'connect' will just send a standard message. In order to customise the message you now have to hover over the disclosure triangle and select 'personal...
Episode 43. The Research Story 29.11.2014 35:07
All about LinkedIn best practice. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
42. My Multi-millionaire Benefactor! 22.11.2014 34:05
News Jeff Weiner sells a fifth of his shares and nets a cool $10 million! You can read the detail here if you want to get green with envy! Facebook are rumoured to be planning a new ' Facebook at Work ' service which could be a rival to LinkedIn. I'm undecided on whether this would be a good thing or not but I also doubt Facebook will follow through on it. LinkedIn launch a new ' Cours...
Episode 41. Google Doesn't acquire LinkedIn! 16.11.2014 38:13
Google did not acquire LinkedIn in 2014 – but Microsoft did in 2016. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
40. Social Selling with Darrel Griffin Pt2 08.11.2014 46:10
This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile) . Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption); statistics 92% of B2B buyers start their search online (Salesforce) B2B buyers complete 57% of the buying decision be...
39. The Spooky Halloween One! 01.11.2014 32:10
News Apparently Microsoft attempted to buy LinkedIn for $500m prior to their IPO in 2011 but decided the price was too high. LinkedIn would cost them closer to $35 billion today! Sony have collaborated with LinkedIn to produce a business card reading app that synchronises with LinkedIn in the way that CardMunch used to. Does anyone know of any other apps that do the same? LinkedIn have announced t...
38. Social Selling With Darrel Griffin 25.10.2014 41:28
You can view Darrel's LinkedIn profile here Darrel's Story 25 years in sales, mainly in the UK. Wine trade, screen printing and signage. Moved to Perth, Western Australia in July 2012 - knew no-one! Business Development Manager role for a signage contractor Threw himself into LinkedIn Annual target exceeded within 4 months! 50% of sales came via LinkedIn Decided to aim to become Perth's social sel...
37. The Data We Give LinkedIn & The Power It Bestows 18.10.2014 37:34
News Another lawsuit is filed against LinkedIn and this one is just plain ridiculous! Apparently the ability to read someone's background and perform a few checks on LinkedIn when considering recruiting them violates a US law. Read the full story here. Has the world gone mad?! LinkedIn plans to expand its publishing team. Its becoming increasing clear that publishing is a core focus for LinkedIn a...
36. Interview with Katharine Robinson 11.10.2014 37:27
How to find anyone on LinkedIn, with Katharine Robinson. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
35. LinkedIn gets Serious about Universities 04.10.2014 35:05
Searching for jobs on LinkedIn Update. Last week I talked about the 5 ways you can search for jobs but someone has revealed a 6th way - searching or browsing through updates in a company page Some companies will have a specific 'careers' page on their company page (see top arrow) but you will also find jobs advertised in their status update stream (see bottom arrow) News New YOUniversity sec...
34. 5 Ways to Find Jobs on LinkedIn 27.09.2014 31:25
News More shareholders sell their LinkedIn shares. Is this news anymore? LinkedIn state that Mozilla Firefox is the most compatible browser for LinkedIn and that they are not fully compatible with other browsers. LinkedIn make some changes to their terms of service this mainly relates to the ownership of published posts. InMail will be changing from 2015 . LinkedIn are abandoning the 7 day guarant...
33. Finding Love on LinkedIn?! 21.09.2014 30:59
News BeLinked. The new dating app that allows its users to find suitable dates via LinkedIn profiles. This makes perfect sense for BeLinked but is this a good idea for LinkedIn? LinkedIn Partners With Kaplan On 'Career Journey' Programme Irish judge allows papers to be served via LinkedIn account. Tips Status updates gets 3x more views and comments when you post a picture as opposed to allowing a...
32. The State of LinkedIn 13.09.2014 36:57
News DIALaBRAIN find an innovative way to use the media section of a profile (see below) LinkedIn Mobile (iOS & Android) apps now allow you to customize your invitation message. Its not very intuitive but at least it can be done! Here is how you do it (iOS) 1, Do not click on the link in the shortlist 2, Ignore 'connect' and click on the share link in the top right corner Write your mess...
31. Does LinkedIn Advertising Work? 06.09.2014 36:02
News The way we receive invitation notifications has changed (see video below) I also mentioned 2 pieces of software to help with speedy messaging which were TextExpander for Mac or Phrase Express for PC. Feature retirement - InMaps is the latest to be culled. Unfortunately it is now too late to get your map as the site officially closed on 1st September. Here is a Techcrun...
30. Do LinkedIn owe you $50? 30.08.2014 33:25
News LinkedIn Settles Password Hacking Class Action Lawsuit for $1.25M The settlement terms provide that LinkedIn's paid users can submit a claim, but only if they declare that they read the privacy policy and were influenced by the company's statements about security. Between 2007 and 2012, LinkedIn garnered around 800,000 premium subscribers, who paid at least $19.95 a month for membership, acco...
29. Deep Nishar Resigns 22.08.2014 30:45
Show Notes The UKPod14 conference was a great success and the keynote speaker was Jason Van Orden from Internet Business Mastery . This podcast is unlikely to be found on iTunes until we receive more 5 star reviews. If you enjoy the show please help out by submitting a review. This video explains how it is done. You can now subscribe to this show on TuneIn. Clic...
28. The Power of Groups 15.08.2014 32:33
News Could this the beginning of the end of personalised invitations? Watch the video below to see what happened when inviting from a newly created profile Introductions. It is long longer possible to send introductions to 3rd tier connections. This was spotted by Andy Lopata and covered in this post LinkedIn acquire Bizo - See official announcement here This article takes...
27. Pay it Forward Sucks! 08.08.2014 32:01
News Not much happened this week other than LinkedIn getting stung for $6m for a labour violation regarding unpaid wages. The BBC article is here Pay it Forward Wikipedia definition Question How can I save Pulse articles to read later? My solution is to use Evernote and their amazing web clipper but you can also use Pocket Other links New course for job seekers...
26. Q2 Results and much more 02.08.2014 37:21
Show Notes LinkedIn delivers encouraging Q2 financial results 313 million members 84m unique visitors 25bn page views (down 1bn from 1st qtr) $534m revenue - 47% year on year increase Talent Solutions makes up $322m of this - 49% increase Marketing $106m - 44% increase Premium Accounts - $105m - 44% increase See full report here LinkedIn acquires Newsle The new look ...
25. Interview with Andy Headworth 19.07.2014 37:03
News - Custom profile backgrounds are now being rolled out to non premium users Andy's LinkedIn profile Andy on Twitter Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
24. Content Creation & Curation 11.07.2014 35:29
LinkedIn update their Contacts app and rename it Connected. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
23. LinkedIn's Ambitious World Economic Graph 04.07.2014 32:43
You can now unsubscribe from published post notifications. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.
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