John Espirian

Informed: the podcast for LinkedIn® users

Business EN ↓ 496 episodes

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best prac...

Author

John Espirian

Category

Business

Podcast website

linkedin.com

Latest episode

Jul 10, 2026

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Episodes

72. LinkedIn hate puzzles too! 04.07.2015

Plenty to talk about in this week's show from Web clippers and extensions to LinkedIn admitting they too hate quiz updates! News Lynda.com shareholders cash in on LinkedIn takeover and cause LinkedIn's share price to fall. Evernote updates its web clipper allowing very useful integration with LinkedIn profiles. LinkedIn are now ranked as the 2nd largest job board in the world....even though they a...

71. LinkedIn updates. Where's the line? 27.06.2015

News    LinkedIn have a private 'invite only' bug bounty program.    LinkedIn's 'Member first' focus apparently boosts satisfaction and engagement - really?    LinkedIn appoint a new Chief Marketing Officer.    Economic graph projects are appearing all over the world    LinkedIn IT department in top 10 places to work &...

70. Feel the pulse 20.06.2015

News    Measuring Gender Diversity with LinkedIn Data    LinkedIn's weird names for software. An explanation.    Have you taken up the offer of a free trial of Lynda.com?    Viveka Von Rosen's excellent article on LinkedIn mobile    LinkedIn's economic graph comes to Manchester in an attempt to bridge the skills gap. This i...

69. LinkedIn Group Messaging rules 13.06.2015

News LinkedIn accused of making little progress on diversity Have you claimed your one dollar compensation yet? This published post claims that group messages are restricted to 15 a month! I can prove otherwise. LinkedIn skill endorsements 'chain mail' (below) comes to LinkedIn LinkedIn shared some interesting stats about their publishing platform this week. Commentary Have you registered your Lin...

68. It's time to get social 06.06.2015

In this show I talk about how we can all benefit by being more 'sociable' on LinkedIn but first, lets cover this weeks newsNews    LinkedIn group ownership protected in US legal case    Strange LinkedIn profile phrases spoken by actors in this video    LinkedIn invitations 'reason' can be seen after all, it's in the archive folder!    Lin...

67. LinkedIn Publishing - find your voice. 30.05.2015

News Senior LinkedIn Executive hints at why superusers are being ignored by stating they are " making products universally usable regardless of ability " Report claims that Twitter is now the number one social media tool for sales people - I really doubt it! LinkedIn engineer states "We have to constantly re-iterate the recommendation process and make sure that our members always get relevant resu...

66. LinkedIn profile Autoview Services 23.05.2015

News CEO's prefer LinkedIn & Twitter . In fact LinkedIn is the outright winner really! Why Asia matters for LinkedIn Unfortunate names on LinkedIn! LinkedIn are now restricting group messages to 50 a day. Hilary Clinton signs up to LinkedIn but hasn't put skills in her profile - sensible lady! I ndian woman 'outs' LinkedIn sexual harasser Commentary This week I interviewed a florist from Grims...

65. LinkedIn groups best practice 16.05.2015

News Published post sharing via 3rd party apps appears to be broken, links go to main Pulse page. LinkedIn announce Economic graph challenge winners. LinkedIn stock drops to $193 Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples. Jeff Weiner admits "We are sending some members too many emails" ! Comment...

64. LinkedIn Profile Personality Assessment! 09.05.2015

News LinkedIn imposes a limit of the number of group messages that can be sent. Confirmation that the commercial use limit on search is not just the amount of searches but also the number of profile views. Groups lose stats feature but gain a new 'about' page which includes the members section. 27,000 US intelligence staff on LinkedIn revealed in a recent report . LinkedIn introduce 'who's viewed...

63. LinkedIn Shares Tumble after Q1 Results 02.05.2015

News The LinkedIn advertising hack that gained a company $100,000 funding for a penny! LinkedIn Announce their Q1 results. Financial analysts are OK with the results but hate the revised prediction for Q2 and shares plummet! Sponsored update advertising grows by 40% and the number page views grows at impressive rate again. LinkedIn hints that the Lynda.com acquisition will result in 'cross selling...

62. 'Free' LinkedIn searches 25.04.2015

News  LinkedIn applies for a patent to check the accuracy of facts and statements in profiles.  LinkedIn spends $500,000 on buying Reid Hoffman's new book.  $115,000 are donated to a local teen centre   America's three most hated companies ;  Facebook, Twitter and LinkedIn!  This Chinese article about fake accounts is a timely reminder to us all. Are you frustrated wi...

61. Elevate is Launched 18.04.2015

News Yahoo Mail Contact cards Key senior executive leaves LinkedIn Update on the Lynda.com deal LinkedIn launch their new corporate Elevate product LinkedIn are top payers! Commentary Tip - This is what to do if you can't save a 2nd tier to contacts Keywords in name fields. It works from an optimisation perspective but it is still against the rules. Question How many different type of emails do Li...

60. The BIG Takeover! 10.04.2015

News Character from Ex-Machina film has a LinkedIn profile - even though she is a robot! Update since recording - it looks as though this profile has been taken down. If you have a really good post that you believe should be featured in a channel on Pulse then you can try tweeting @linkedinpulse to ask if they can help to get it promoted.   Lynda.com is acquired by LinkedIn for $1.5billion! T...

59. LinkedIn quizzes & the damage they could be doing to you! 04.04.2015

News I had a reply from the person whose published post achieved over 3 million views and she doesn't know why it was so successful! LinkedIn acquire Refresh LinkedIn's April fool joke University offer premium accounts to 1000 students The latest big thing in social media? Periscope is a live video streaming app from Twitter and it is amazing! Commentary Interesting article that lists 10 LinkedIn...

58. The Mystery of the LinkedIn Certified Publisher 28.03.2015

News LinkedIn finally bring their Jobs app to Android A member increases their profile views by 425%! LinkedIn settles battle over email invites A LinkedIn post gets 3.3 million views...and they are not an Influencer! Interesting new 'search relevance' feature added to LinkedIn Recruiter Commentary The mystery of the 'Certified LinkedIn Publisher'. Brain De Haaf's profile and the Google search (be...

57. I don't have time for this! 21.03.2015

News LinkedIn Expands Efforts to Help Colleges Keep in Touch With Students and Alumni JP Morgan episode 3! Another financial firm acts like a communist state! LinkedIn acquires employee referral software firm Champion puzzle maker creates a LinkedIn crossword . 53% of the top 250 LinkedIn posts are not from Influencers. Excellent analysis of the characteristics of a successful LinkedIn published p...

56. LinkedIn Personal Profiles With Company Names 14.03.2015

News LinkedIn improve their sponsored InMail service The JP Morgan saga continues A new study analyses how 'happy' politicians are from their LinkedIn profile pictures Commentary Florist posts an image update that goes viral Two ways of searching that are outside of the commercial use limit; Alumni search Field of study search LinkedIn appear to be testing a new way of customizing invites Read thi...

55. Who has the keys to your LinkedIn account? 07.03.2015

News An insight into  LinkedIn's mobile strategy JP Morgan's global  Head of Technology  has sent out a  memo advising staff  to make their profiles sparse of information to prevent Recruiters from finding them on LinkedIn. Commentary Who has the keys to your profile? Add multiple email addresses to your LinkedIn account to prevent your employer from hijacking your account...

54. Your password for a dollar! 28.02.2015

News LinkedIn pay a measly $1 compensation to users who had their password stolen. Company pages get a new feature - notifications. A bank is accused of asking it's employees to limit the information in their profiles so that they won't get headhunted. Company sue former sales employee for taking LinkedIn contacts with them and lose because the contact list was “easily discoverable through public...

53. LinkedIn Ads are following you! 21.02.2015

All about LinkedIn ads, plus other topics. Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

52. The New Home Page & Q4 Results 14.02.2015

News LinkedIn deliver impressive results for Q4 2014 as detailed here in their official announcement. They have grown membership to 347 million users and revenue for Q4 was $643m, a 44% increase on the same period last year and a total turnover exceeding $2.2b for 2014. Some of the more detailed commentary about these figures can be read here. LinkedIn launches the volunteer marketplace in the UK....

51. Using Royalty Free Images 07.02.2015

News The LinkedIn  Connected app  comes to Android LinkedIn have started suggesting downgrades to premium account holders - very odd! Princes Trust uses a fake homeless person  profile  to  highlight homeless teenagers  to potential employers. What are LinkedIn going to do about fake profiles? Creddle  is a new CV / Resume maker from your LinkedIn profile View&nb...

50. Our Half Century! 31.01.2015

News NY Times offer 16 weeks free online access to LinkedIn premium members. Is this is sign of things to come? Condoms designer gets a  breakthrough  via LinkedIn LinkedIn's  job search app  comes to the UK Another new rival to LinkedIn, this one is French and called  Amplement . Belgium TV network 'stalks' people on LinkedIn to  publicise its new TV series . Top San...

49. Blue Collar LinkedIn 24.01.2015

News LinkedIn for blue collar?  I think this is great news and fits with my idea of 'LinkedIn Local'. Shapr.  A new rival to LinkedIn? I don't think so but it does look interesting and solves the issue of keeping in touch with your closest contacts. 6 lessons  we can take from the best company pages of 2014. Its that time of year and when the dreaded  'Top profile buzzwords' &n...

48. Commercial Use Limit Hell! 17.01.2015

News Facebook is still the top social network.  This survey reported that only 13% of LinkedIn users visit the site daily in comparison to 70% of Facebook users. Scammers are using LinkedIn  as a way of bypassing corporate spam filters. LinkedIn will be launching  new intra-company communication tools . Is this a move to counter Facebook at work? Beware of  phishing emails purp...

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