Influential Voices of Authority

How do you decide if a podcast is right for your business? That is what we answer today for Nikki Brown. You need to define the strategy first to determine if a podcast makes sense for your business. Find Nikki at CoachNikkiB.com . Begin with the end in mind. Then, determine how you get your clients to that point. There is a process a person experiences in their journey to become your client or cu...

When podcasters come to me for help, there are two primary struggles. The most common challenges are growing the audience and monetizing the show. Today, we help James and Tina lay the foundation to attract clients to their coaching practice using their podcast. BOOTCAMP Before we jump into it, I want to invite you to a powerful event I am holding where I will help you build your podcast monetizat...

Budgeting your money helps you determine where to spend it. The same is true with your time. If you find that your podcast process is eating a lot of your week, budget your time and allocate it efficiently. There are three things you can do to improve your podcast process. I want to help you with that today. Then, we will talk with Karen Robinson of the Heal Thrive Dream podcast and help her refin...

When we are outside looking in, things always look harder than they really are. In 2005, I discovered podcasting and it seemed far beyond anything I could ever do. The tech looked far too difficult for me to ever launch a podcast. Now, you may already have a podcast. You may have mastered the tech necessary to publish every week. If you listen closely, this episode can help you just as much as the...

If you are trying to monetize your podcast, you need to figure out how to connect your content to your clients and customers. There needs to be a path that naturally leads to the relationship. Your podcast is a perfect way to build that relationship. The content and stories you share allow your listeners to get to know you, like you and trust you. STRATEGY The other day, I was on a call with one o...

Imagination. It is the wonderful result of recorded audio. On your podcast, it comes from creatively using sound. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your imagination is unlike any other. Your imagination is used for your sole benefit. The characters and...

You work so hard to attract listeners to your podcast. Growing the audience is a constant challenge for most podcasters. You do all you can to bring more people to the party. The most common questions I get are around growing an audience. But that is only half of the equation. You also must keep your listeners coming back. Unfortunately, there are probably things you may be doing to reverse all of...

Affiliate relationships are a powerful way to monetize your podcast. As you incorporate these deals into your show, you need to do it properly to win big and stay out of trouble. As a full disclosure, let me start by saying I am not offering financial or legal advice. This is information I've collected over the years and simply sharing with you. WHAT TO ENDORSE Only be an affiliate for products yo...

You must know where you're going before you can actually get there. That statement is true with a road trip and it is also true with your podcast. When you set out to record a show, you must have an episode goal in mind. Once you've determined what you hope to accomplish, you can then decide how you will make it happen. BOOTCAMP Before we jump into it, I want to invite you to a powerful event I am...

Do you fear sounding like a beginner? Do you have a desire to have stronger content? Review your show. On this episode, I want to help you learn to review and critique your own podcast in order to make your content stronger. WHY WE REVIEW Reviewing your content on a regular basis is critical to your improvement. Learning how to critique yourself will help you sound more prepared, more organized an...

In this episode, you get the first session from my most recent Podcast Profits Bootcamp . Here, we help you discover why we podcast. Then, we help you incorporate that "why" into your podcast content. I had a client tell me, " If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is...

How is your podcast strategy? Do you even have one? Lots of podcasters struggle with finding constructive, intentional ways to get the word out about their show. The marketing stuff can get tricky. Many podcasters I talk wit h would be happy to have enough downloads to get 2 or 4 coaching clients paying a fee. How do you bring a few listeners through the funnel? Let's look at your whole strategy t...

I did a Facebook Live "Ask Me Anything" the other day on the Podcast Talent Coach Facebook Page. On it, you got answers to your podcast questions. We talked about everything from selling and monetizing your show to using text messaging as a way to interact with your listeners. I thought I would share those answers with you today. BOOTCAMP Before we jump into it, I want to invite you to a powerful...

To grow your audience and monetize your podcast, you need to build relationships. People do business with those they know, like and trust. That is the definition of relationship. Today, I want to show you how stories help you build those relationships. BOOTCAMP Before we jump into it, I want to invite you to a powerful event that will help you build your podcast monetization strategy. So many time...

This week I received a great email from a listener regarding your show prep. How do you balance your time when it comes to podcast notes versus scripting your show? There are benefits to both. Today, I want to show you how to prepare with respect to where you are on your podcast journey. LET'S CHAT Before we get into it, I would love to invite you to have a free podcast strategy call with me. If y...

You know I am a big fan of "don't make it harder than it needs to be". This is true when it comes to podcast monetization. The shortest distance between two points is a straight line. Stop adding in all of the unnecessary steps and tools. PODCAST RELATIONSHIPS Imagine being able to have a conversation with your ideal customers on a weekly basis. On top of that, those ideal clients request that con...

It is scary to put yourself out there and be vulnerable. But, it is also powerful. When you are working to build engagement with your audience, you need to be a bit vulnerable. That's what makes you lovable. BOOTCAMP Before we jump into it, I want to give you a little update on the project I'm working on. Last week I mentioned that I am putting together a workshop where I will take your hand and w...

Understanding why you create your podcast is critical to your success. Without a powerful why, it becomes very difficult to do the work necessary to reach your goals. There are two big reasons you need a powerful why. Today, I want to help you find that. Before we begin, I would love to know what you are struggling with. Can you take 3 minutes and tell me about your podcast journey? You will find...

Now that you have your podcast up and running, it's time to leverage video. I'm sure you've heard YouTube is the second biggest search engine. But, there are so many other places you can use your video. If you want help editing your video and repurposing it as a podcast, go to www. PodcastTalentCoach.com/editing . You can see my services that will do all of this for you, including posting all of i...

There are a variety of ways to bring listeners to your podcast and clients to your business. In this process, many people confuse marketing, advertising, promotion and public relations. There is a difference between the four. You need to use all four. Understanding the difference is critical. MARKETING When I got my masters in business administration at the University of Nebraska, we took a market...

Like Zig Ziglar would always say, "You can get anything you want in life as long as you help enough other people get what they want." When you serve first, things will come back to you. Your podcast allows you a tremendous opportunity to serve others. You can serve people with your content. Guest can come on your show and be served by you as you get them exposure. Events and organizations can be s...

It is never too early to start building your email list. As soon as you start your podcast, you should start building your list. DON'T WAIT Many podcasters wait until they have an audience before they start the email list. There is no good reason to wait. Just like your podcast, your emails won't be perfect from the start. It is better to practice and refine with a smaller audience than blowing a...

Events are a great way to grow your audience. However, you need a strategy. Many of us go to great events and collect a lot of great information and meet a lot of great people. We then return home to our to do lists and do nothing. The notes and names go in a drawer in the desk and we take no action. We have good intentions. We just have other priorities. In order to get the most out of your event...

Whether you are brand new, or you've been publishing for years, we are all looking for audience growth. Unfortunately, few of us have a strategy. We are just trying random things and gaining no traction. CLEANING I was cleaning the basement the other day. After hours of work, it looked like I had done nothing. We collect everything down there. The basement is where everything goes when we don't ha...

If you share your info and expertise on your podcast, coaching is a great way to turn your podcast into a coaching business. To be a successful coach, you need to be able to get your clients from point A to point B. People pay coaches who can create a transformation in their lives. The most effective way to do this is to find people who are following your journey but are a few years or steps behin...