Erik K. Johnson

Influential Voices of Authority

Business EN ↓ 549 episodes

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

Author

Erik K. Johnson

Category

Business

Podcast website

www.PodcastTalentCoach.com

Latest episode

Jul 6, 2026

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Episodes

Answering Podcast Production Questions – PTC 397 16.07.2022

Today, we are answering more podcast questions during a Facebook Live. Many of these questions focus on your podcast production. We talk about intros, music, editing, length, video and more. If you would like to refine your podcast production process, there are surely a few tips in here for you. All of the production resources I mention in this episode are in the show notes at www. PodcastTalentCo...

Ask Me Anything – PTC 396 09.07.2022

Last week I held a Facebook "Ask Me Anything" session to help podcasters with their challenges. We talk about how to get started, how to structure your strategy to grow your business, how to balance the why with the "how to" and more. If you want to launch your podcast in 30 days, join me for my free training " How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients ." It is free...

3 Steps To Grow Your Audience – PTC 395 02.07.2022

There are two sides of the equation when you are trying to grow your audience.  These are the two critical ingredients for growth. To grow your audience, you need to attract new listeners and keep your current listener coming back week after week. We discussed a lot of the data and what growing means back in Episode 393 - Grow Your Audience In 30 Days . To attract new listeners and keep them comin...

Creating Your Podcast Brand – PTC 394 26.06.2022

When you are creating your podcast brand, be intentional. Decide what you want your podcast brand to represent. Then, take the actions to create that brand. Your brand is how your podcast and company are perceived by people who experience it. It is much more than your logo. Your brand evokes emotion for your listeners and customers. A strong, unique brand image is an essential part of building a g...

Grow Your Audience in 30 Days – PTC 393 18.06.2022

Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www. Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www. PodcastTalentCoach.com/call Listener Development Worksheet: www. P...

Selling Is A Mistake – PTC 392 13.06.2022

If you are using you podcast and email strictly for selling your stuff, you are probably making a big mistake. There is a much stronger strategy. That's what I want to show you today. THE BRIDGE This episode is going to take me much longer to record today than usual. You probably wouldn't even notice if I hadn't brought it up. It won't take you longer to listen. There will just be a lot of edits t...

How To Get Promotional Partners – PTC 391 04.06.2022

Imagine how your podcast and business could grow if you could find 40 partners who would be willing to promote you to their fans. What would that do to your show? How would your client list grow? What would that do to your life. I'll tell you this … it changed my life. That little voice in your head is probably saying, "Who would want to promote me? I only have 4 people in my audience." Well, ther...

9 Offers Listeners Buy – PTC 390 28.05.2022

One of the biggest challenges podcasters face is how to make money with their show. The biggest reason podcasts don't make money is because the host doesn't have anything the listeners can buy. So, how do you figure out what to offer? What will your listeners actually buy? First, I want you to understand that people buy cheap products. They invest in expensive products. Be sure you are using the r...

Interview Tips, Commitment and More Answers – PTC 389 21.05.2022

We are answering great questions this week. We'll help you with your interviews, talk about commitment, determine how many shows should you have and talk about a bad episode one. You can always submit your question at coach@podcasttalentcoach.com . INTERESTED OR COMMITTED? Last weekend, my son and I travelled to Boston for a junior hockey predraft camp. It was an opportunity for him to play in fro...

Why Haven't You Done It – PTC 388 15.05.2022

If you're like most podcasters, you are struggling to get noticed. You are probably feeling invisible in the sea of podcasts. How do you find the confidence to stand up and stand out? On the other side, the podcasting elite are shaming you for even having the desire to make money with your podcast and grow your influence. I want to help you defeat Impostor Syndrome and all the naysayers while find...

Interview Secrets and Other Questions – PTC 387 07.05.2022

On this episode, I have a handful of questions to answer from podcasters. How many episodes should I release to start? My guests won't share their interview episode. How do I determine who is listening? And more. LET'S TALK If you have been struggling to land clients with your show, let's talk. I would love to give you a call with me as my gift to develop your podcast strategy. We will define wher...

Turn Listeners Into Coaching Clients – PTC 386 30.04.2022

Clients tell me they struggle creating a strong call-to-action and getting listeners to sign up for a call. Connecting your content to becoming a client can be a challenge. Today, I want to show you how to turn your listeners into coaching clients. Rather than trying to sells ads and sponsors for your podcast, sell your stuff. Your podcast drives your business by growing relationships and authorit...

Creating Coaching Clients – PTC 385 23.04.2022

On this episode, I want to give you five podcasting strategies that will help you attract high-ticket coaching clients for your business. This week, I received an email from Nena Hart. She wants to use her podcast to attract her ideal coaching clients. Nena writes ... I am really struggling to make some crucial decisions to move forward with the content. The content has been a sticking point from...

3 Voice Tips – PTC 384 16.04.2022

Your voice is your most valuable asset when it comes to your podcast. If you have no voice, you have no podcast. You also want people to like your voice. This episode is packed with tips to help you take care of your voice, like your voice more and improve the overall quality of your voice. COACHING Would you like help attracting your ideal coaching clients using your podcast? I'm looking to creat...

Simplify Your Podcast Process with Andy Charles – PTC 382 09.04.2022

If you're not careful, producing your podcast can devour your entire week. Simplify your podcasting process to ensure you publish an episode every week while leaving you plenty of time to grow your business and serve your clients. On this episode, we will talk with Andy Charles regarding his podcast Andy's Personal Development. His biggest struggle is his process for marketing and promotions. We w...

Helping Gobinder Gill Get Great Guests – PTC 381 03.04.2022

Do you conduct interviews as part of your podast? Have you created an interview strategy? Some podcasters have strategic reasons to interview particular guests. Other hosts take the guests as they come. Where do you fit? Many hosts want to get top shelf guests for their show. What is the trick? How do you land that big guest for your podcast? Let's face it. Asking a busy, successful entrepreneur t...

Money Isn't The Only Answer – PTC 380 26.03.2022

Publishing your podcast and running your business can get expensive if you let it. However, money isn't always the answer. There are a variety of ways to get what you need to publish and monetize. Money is just one way. Today, I want to help you get creative and discover a few other ways to get stuff done. ACCELERATOR Developing and following a strategy is difficult to accomplish alone. How long h...

TaVona Denise's Launch – Again – PTC 379 19.03.2022

What happens when you launch your podcast and then realize you're on the wrong path? Sometimes you launch with an idea or topic only to discover your passion isn't what you thought it is. How can you salvage all of that work? On the episode today, we talk to TaVona Denise. She launched Breaking Protocol to help nurses and healthcare workers escape the industry and launch their own business. After...

Growing Relationships With Graham Solomon – PTC 378 12.03.2022

There are many strategies to monetize your podcast. Using your podcast to grow relationships is one of those strategies. It is also one that is often overlooked. Hearing your voice on the podcast allows your listener to form a strong relationship with you. There is just something about the spoken word that sparks the imagination. However, you can also use your podcast to build relationships in oth...

Helping Chris Lewis Grow Dads With Daughters Podcast – PTC 377 05.03.2022

On the podcast today, we help Chris Lewis grow the audience and impact of his Dads with Daughters podcast . Chris has been in podcasting for years. He has produced this particular show since 2020. It has hit that growth plateau so many of us face in our journey. Link to Dads With Daughters Podcast: https://www.fatheringtogether.org/dads-with-daughters-podcast/ Link to the Fatherhood Insider: bit.l...

We Have Cohosts With Different Goals – PTC 376 26.02.2022

Today, we are going to answer listener questions. These include cohosts with different goals, a podcaster who wants to pivot, recording remote interviews and more. We will hit as many as we can in the next 30 minutes. I would love to answer your questions. You have two options. If you would like a free coaching call with me, we will record that call and use it as an episode. Not only will you get...

Make Your Podcast A Habit – PTC 375 19.02.2022

People are creatures of habit. If you can make your podcast a habit for your listeners, you have the potential to see real growth in your downloads. You can then leverage that attention to grow your business and generate more revenue. YOUR QUESTIONS Before we get started, I would love to answer your questions. You have two ways to get your questions answered here on the show. If you would like a f...

Identify Your Ideal Listener – PTC 374 12.02.2022

In this episode, you get one of the sessions from my most recent Podcast Profits Bootcamp. Here, we help you identify your ideal listener. Then, you will learn how to use that ideal listener when you build your content and drive your business. You can't hit a target you cannot see. How can you expect to attract your ideal listeners and grow your audience if you haven't identified that individual?...

Podcast Growth Resources – PTC 373 06.02.2022

On this episode, I have five podcast growth resources for you. These vary from hosting services to selling your services. Best of all, you can save money by using my affiliate link. A great way to grow is by connecting with other experts who are already have your ideal listener in their audience. If that expert has the attention of the client you are trying to attract, creating a partnership is a...

Find Time For Your Podcast – PTC 372 29.01.2022

When you are an entrepreneur, you have many responsibilities and demands of your time. How do you find time each week to create a podcast? Planning and scheduling is critical to keep all of your plates in the air. To find time to produce an episode each week, you need to be organized and follow your calendar. There are three tips you can use to make your week more efficient. PERFECTION First, stop...

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