Influential Voices of Authority

If you are like me, you have been working diligently on your podcast, writing your show notes and sharing your content. You now have a stack of episodes sitting there getting the occasional download. Have you ever thought that you could turn your podcast into a book? Repurposing your content across various platforms allows you to be seen everywhere without multiplying the amount of work you are do...

As you create your podcast, is it better to do an interview or a solo show? You might consider co-hosts. Should you have segment contributors? It all comes down to preference. There are benefits to each. We will cover those today. INTERVIEW QUESTIONS If you perform an interview on your show, you need to grab my list of 17 Most Powerful Podcast Inteview Questions Ever. You can download the full lis...

When you go through a podcast launch, there are pitfalls to avoid. Creating a strategy for your show early is a critical piece to ensure your podcast helps attract your ideal clients and drives your business. On this episode, I want to take you through a launch case study to help you discover a few things you might tighten up with your show. LAUNCH If you do not have a podcast yet, you could launc...

If you hope to use your podcast to grow your business, you need a podcast strategy. Randomly creating shows will get you random results. Define your goal. Develop the plan to get there. Then focus. TRAINING I will be holding a free training called "How To Make Money With A Free Podcast … Without Ads and Sponsorships." This is the exact step-by-step process to grow your audience, attract your ideal...

There are three important steps to growing your downloads. The three steps are awareness, attraction and retention. I like to call it promotion, programming and personality. Today, I want to help you grow your downloads by focusing on promotion. TRAINING I will be holding a free training called "How To Make Money With A Free Podcast … Without Ads and Sponsorships." This is the exact step-by-step p...

Many podcasters ask me how to get more listener interaction with their show. How can you get more listener feedback and comments? They are looking for ways to grow their podcast engagement. We need to transform your information into engaging entertainment. When your content is engaging, people take notice and take action. If you want your listeners to interact more with your show, make your conten...

On this episode, I want to teach you how to create powerful podcast interviews like the pros. There are a few adjustments you can make to create a better interview. REASONS There are many reasons we interview guests on our podcasts. They are content experts They know more than we do Guests add depth to the conversation Interviews can expose your show to others Interviews can cross-promote your pro...

On the show today, I want to give you a few podcast examples that will help you in various areas of your show. These are podcasts that I feel do many things well that you can model. We will also talk about a few of my past episodes. After over 330 podcast episodes, you and I have discussed quite a few topics. I looked at my stats the other day and pulled up my 6 most popular shows. If you are look...

If you want to start a podcast, don't make it harder than it needs to be. Follow these 6 steps and you can launch a podcast in 30 days. The first thing you need to remember is patients. FISH Download numbers are is like a fishing stories. The fish in the story is always bigger than the actual fish. Many podcasters twist the numbers and inflate their stats to make their downloads look better. A pod...

When you repurpose your podcast with video, you can increase your reach. However, there are a few other really big reasons to be on video as well as audio. PODCAST First, understand that I love podcasting. If you are only going to be on one platform, podcasting it the obvious choice. There are three ways to share your content … video, audio or text. You can publish your content using blogs, YouTub...

Most people do not like the sound of their own voice. It is natural and quite common. Don't let it get in your way. When we hear ourselves, the Impostor Syndrome starts to kick in. On a coaching call the other night, we were talking about reviewing your podcast in order to improve. The only way to improve your content is to listen to your shows like a listener. My client said she finds it difficul...

Interviews can add so much to your podcast and brand. You can benefit in many ways by leveraging interviews and guests when you look beyond the content. If you are looking for great guests and partners, you want to check out Collaborate. It is an event that is designed to connect people who want to work with each other. Regardless of your niche, you'll find someone that will make a great partner....

When I talk with podcasters about their goals, they tell me they want to grow their audience. Today, I want to show you the exact steps you can use to double your audience. These are the exact steps I took last summer to double my downloads in four months. I also want to let you know that Collaborate is coming again. This is my favorite event of the year. Your chance to meet hundreds of potential...

One way to monetize your podcast is through joint venture or JV partnerships. When partners help each others grow and market, your audience and business can rapidly hit new levels. A joint venture in business is different than a JV partnership in online marketing and business. THE JV DIFFERENCE In business, a joint venture is a business entity that is created by two or more parties, generally char...

Podcast growth isn't some secret. I realize many podcast gurus tell you they have the magic formula. It isn't magic. Growth is a method. There are two ways to grow your downloads. Get more people to listen. Or, get people to listen more. There are three challenges podcasters face when developing podcast growth. Today, I want to help you overcome those challenges. MAKE IT EASY The first challenge m...

This week many listeners sent me their questions when it comes to creating a great interview. On this episode, you'll get those answers to make your podcast interview more powerful and engaging. Here is the first question. I need help with getting interviews, when I send invites I don't get any response. - Stephen Aiken There are three steps to getting great guests. You need to have confidence, fi...

The key to monetizing your podcast is determining exactly what your audience wants. Monetization is not built by getting your audience to buy what you have to sell. It is all about offering exactly what they want and are willing and able to pay to acquire. One of the most difficult classes I took while getting my Masters in Business Administration was Managerial Economics. In that class, we learne...

Launching a podcast doesn't need to be difficult. Many gurus make you think it takes a lot of technical knowledge and magic powder. Today, I am going to show you how easy it can be to launch your podcast. Even if you have a podcast, you'll find some tips here today that will make it even easier for you to succeed. CHALLENGES Let's start with the challenges. There are 3 big challenges that coaches...

Podcasters often think you need to be a business coach or teach people how to make money online in order to make money with your podcast. That isn't the case. To make money with your podcast, you simply need a passionate, thirsty audience. Then, you need to be willing to take some smart chances until you find what works. Today, I want to show you a podcast that is less than a year old and well on...

Is your podcast production eating your entire week? Do you feel like you finish publishing one episode only to start recording the next? On this episode, I want to help you streamline your process. There are five steps to producing a show each week. Those are plan, record, edit, publish and promote. Then, repeat. Today, I will show you how to save time in each of those areas to make you more effic...

There is a big misconception that narrowing your niche limits your potential. The truth is actually the opposite. The more narrow you make your niche the more defined your expertise will become. CAN YOU HELP? Before we jump in, I would love your help. I am refining my Audience Explosion Blueprint program, but I need some input from you to improve it. Could you give me 20 minutes of your time to an...

If you want to grow your audience, you need to find ways to reach new listeners. Promoting to your current listeners over and over again won't do much to bring in new listeners. Find ways to get in front of people who are unaware of your show and invite them to listen. On the show today, I am going to show you five ways you can find those new listeners over the next few days. You simply need to ta...

The introduction of your podcast is probably the most critical part of your show. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. Today, we are going to break down six different podcast intros. I will show you which parts of the introduction are effective and which are not. When you create your...

Where do you want to go in the next 12 months? If we are a year from today and we are looking back over the past year, what would need to happen for you to be happy with your results? This is where your goals begin. CREATE SPECIFIC GOALS Be specific as you set your goals. How many downloads would be a success? If you have a goal to make money with your podcast, how much? What is the timeframe? Whe...

If you want to create a successful podcast, you need a strong "why". If you don't have a powerful reason for creating your show, it will feel like work trying to record it each week. This week, I will show you my "why" and share my story. TRAINING Before we start, I have a few great resources for you this week. I am doing another free workshop for you. It is called "6 Ways To Make Money With Your...