Influential Voices of Authority

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling th...

Roger Killen and the Vancouver Business Network recently invited me to present to their group. I taught them how to attract clients with a podcast. Over the course of an hour, these entrepreneurs learned how to grow a podcast audience and attract their ideal clients with their content. I thought you might benefit from the content as well. This presentation was an hour long. Rather than doubling th...

Growing your audience begins with lead generation. These are people who share your interest in your niche. Where do you find those people who can become subscribers? Audience growth is a process. To increase your downloads, you need to generate more leads. Then, you need to convert those leads into subscribers just like a sales funnel. LINKS Links mentioned in this episode: Joe Sayles Jr. summit –...

In this interview, we discuss: The biggest benefit of networking How podcasters can use networking to grow their show The biggest challenges of networking How to network without the awkwardness Much more Connect with Basile Lemba here: Profitable Networking Blueprint BL NETWORKING (571) 263-4190 Basile@basilelemba.net HOW WE THINK OF NETWORKING When you think of networking, you probably imagine wa...

As we move into a new year, you are probably setting some new goals. If you want to reach those goals over the next 12 months, you need to know your numbers. You can use your podcast to grow your business and make some money. In order to do that, you need to set specific goals with specific targets. That includes knowing exactly what you want to achieve. BE SPECIFIC Let's say you want to grow your...

Over the last few episodes, we've talked about defining your listener, finding your ideal clients and attracting them to you show. Are you now ready to leverage that attention to make money with your podcast by creating a product or service? This week, I am conducting a training called "How To Attract Your Ideal Clients and Make Money With Your Podcast" . This will help you kick off the new year o...

Your podcast serves a variety of purposes in the life of your listener. All podcasts need to entertain. But your podcast needs to specifically solve the struggles and problems of your ideal listener. If you have a true crime podcast or a comedy podcast, the problem of your listener is probably escapism. They simply want to get away from their everyday troubles for a bit. Help them do that. When it...

If you are trying to make money with your podcast, this series of episodes will help you create your plan. Last week, we discussed defining your ideal target listener . Today, I want to help you find those listeners and potential clients. This started in episode 312 where we discussed your 2021 podcast roadmap. That is the foundation for these next few episodes. If you haven't listened to that sho...

There are many reasons why you need to clearly define your target listener. Today, I want to show you six really important reasons you should be able to visualize that ideal target listener before you ever begin recording an episode. Last week we discussed your 2021 podcast roadmap . That is the foundation for these next few episodes. If you haven't listened to that show, I would suggest you start...

When podcasters come to me for guidance, we start with a free strategy session to see if and how I can be of help. During this session, we develop a roadmap for the next 12 months. If it then makes sense to work together, we discuss what that could look like. Today, I want to help you create your 2021 roadmap. This roadmap will be a fill-in-the-blank roadmap, because you and I aren't sitting down...

Let's look back over the past 12 months. What are you working on that isn't quite yet launched? Don't wait for perfect. Ship it. Some of my greatest accomplishments happened when I was pushed along before I felt I was 100% ready. TRY IT It was August 1994. I was working at the big rock radio station in my hometown. The gig was only overnights. But, it was full-time and in the big city. That night,...

There are three legs to the podcast stool if you are trying to grow your audience. Those are programming, promotion and personality. Personality is critical to keep your listeners coming back episode after episode. Your personality is what makes you magnetic. In order to grow your podcast, you need to retain the current listeners you already have. It will do you no good simply bringing in new list...

On a coaching call the other day, I was asked about my most effective way to grow my audience. You can get more podcast engagement in 5 easy steps. DOUBLE DOWNLOADS Over the last four months, I have been able to use this system to double my downloads and increase my e-mail list by 60%. When I look back at some of the greatest personal and business successes in my life, I have to admit that I didn'...

There is one way to stand out from the crowd in your podcast niche. Most people think the solution to creating unique content is creative or better content. That isn't the case. Your content can be copied. You become unique by the way you present the content. CONTENT IS KING? You've heard it often. Content is king. Well, content isn't king. Content by itself won't gain you an audience. Content isn...

(We discussed an amazing event called Collaborate at the beginning of this episode. Get details HERE .) Your voice is your power. It is your tool. Without your voice, you have no podcast. My college professor reached out to me this week. He asked if I would give a presentation to his new podcast class about developing and protecting the voice when creating a podcast. ILLNESS HAPPENS Throughout the...

Whether you are looking to grow your audience or build a business around your podcast, there are few things as powerful as podcast partners. Partners create a win-win situation where both sides benefit. You simply need to walk into the relationship seeking to help the other side win. Find the right people and you will be reaching your goals faster than ever. COLLABORATE I'm excited to once again b...

Do you have a funnel framework built around your podcast? Your show provides you a huge opportunity to make a powerful connection with your audience. But, the whole process of a funnel can be confusing. As we go through this , I want to give you a free resource. For a limited time, you can get a free account for life to GrooveFunnels. This includes GroovePages, which is a powerful funnel builder....

You get held back when you don't know what you don't know. There are 7 pitfalls that you need to avoid if you hope to make money with your podcast. If you are struggling to figure out how to make money with your podcast, be sure you have solved these issues. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If yo...

Would you like to make money using your podcast? Today, I am going to take you through an actual coaching session where we develop revenue ideas for a non-traditional podcast. HOW TO MAKE MONEY Most people think there are two ways to make money with your podcast. You could sell ads and sponsorships if you have a huge audience. Or, you need to be a coach or expert in order to sell your courses and...

Do you conduct interviews on your podcast? When you spend most of your show interviewing others, it will sometimes become difficult to find time to promote your goods or services and demonstrate your authority. Let me show you how to use interviews to build your authority. Your entire show doesn't need to focus on your guest just because you conduct interviews. Carve out a little time for yourself...

How can you keep you listeners returning week after week? We are going to talk about that along with marketing tips and podcast profits this week. We are answering your questions on this episode of Podcast Talent Coach. If you have a question, e-mail me at Coach@PodcastTalentCoach.com . I read all of those notes and answer as many as I can here on the show. MARKETING I'm looking for marketing tips...

Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effecti...

Word-of-mouth is one of the best ways to get your audience to grow. You can create word-of-mouth in many ways. It isn't only one friend telling another. Word-of-mouth comes from hearing about something from any trusted source. WORD-OF-MOUTH People can hear about your podcast from a friend, a family member or a conversation between two … Continue reading From Overlooked to Overbooked with Shelley R...

Your podcast is such a powerful tool to not only build a business, but create a life of your dreams. If you have a message or something you can teach, you can create courses or programs to help people do what you do. With the right approach, you can do work you love the rest … Continue reading Work You Love With Dan Miller – PTC 298 → The post Work You Love With Dan Miller – PTC 298 appeared first...

This week, Sadie did it. She was a member of my last Podcast Fast Blueprint program. She finally got into the right mindset, had a breakthrough and launched her podcast. The interesting thing about Sadie is that she has been in radio for about a decade. Yet her limiting beliefs were holding her back from … Continue reading Defeating Your Mindset Kryptonite – PTC297 → The post Defeating Your Mindse...