Influential Voices of Authority

Thankful Podcast – Episode 069   We celebrated Thanksgiving  here in the United States last week. It is a wonderful time of year when we step back and give thanks for all we have. This week, I would like to share a few things for which I am thankful with the hope that I might help you discover some inspiration. Three years ago, I began my journey to help podcasters refine their art. I was not sure...

Why Pay For Feedback – Episode 068   Why would you ever pay for feedback? Can't you get that for free from most of your fans/listeners/family?   I was reading the comments on a blog post the other. As a disclaimer, I rarely do this. Most trolls that comment on blog posts do so anonymously. They are rarely knowledgable about the subject. And they typically offer little constructive criticism.   We...

The Magic of Know, Like And Trust - Episode 067   It never ceases to astonish me how our podcasts create friendships with people we have never met. My family and I were at a hockey game a few weeks ago. A couple came up to us and started chatting about the game as if they knew us. We had a great conversation with them as if we had been good friends for years. When the couple moved on, my wife was...

Podcast Interview and Co-host Tips – Episode 066   Do you have a podcast that involves multiple people? This week, I'll answer two listener questions to help with podcasts that involve interviews or co-hosts. You can always e-mail your questions to Coach@PodcastTalentCoach.com.   We discussed interviews a bit in Episode 059 – Solution to Boring Guests . I offered ideas to salvage an interview that...

Powerful Marketing With Podcast Benefits - Episode 065   I was listening to the biography of Steve Jobs  by Walter Isaacson the other day. It really got me thinking about powerful marketing and how to create it.   The particular section of the book that caught my attention discussed the “1984” apple commercial . The message of the commercial was that apple would save humanity from conformity. It w...

Can You Make Money With Your Podcast?   People love to buy. They hate to have people sell to them. Create interest and desire. Make your fans want to buy. The hard sell rarely makes your fan feel good about making the purchase. How do we use our content to develop the desire to buy rather than the method to sell?   I believe it is possible to make money “with” your podcast. To make money “from” yo...

When Did Marketing Become Taboo?   I was listening to Daniel J. Lewis on " The Audacity To Podcast ” Sept. 15th episode “ How To Deal With Negative Feedback Toward You ”. When did commercials become bad?   Here is the comment/quote: "I feel like I just listened to an hour long infomercial. Daniel, I recognize your need to cross-promote and I realize that your income comes from podcasting. I feel o...

Get Noticed In The Sea Of Sameness – Episode 062   Being unique is the only way you can make your podcast get noticed in the sea of sameness.  There are so many podcasts in your niche.  Being memorable is critical. There is one file in your listener's mind that you occupy. You can't occupy multiple files. You must pick one. Define that file and do all you can to support that image. That is the ess...

Transform Your Podcast Into A Powerful Brand – Episode 061   Two presentations I have attended really shaped my understanding and belief in the power of a brand.  These two presentations have helped me create powerful radio and dominant brands.  One was given by Seth Godin .  The other came from B.J. Bueno .   A successful podcast is built on a strong relationship with the listener. It could be ca...

7 Common Mistakes That Drive Podcast Listeners Away – Episode 060   Listeners have many, many options for their entertainment. When you create your show, you are not simply competing with all of the other podcasts in the space. You are competing with all of the other entertainment options available to your listeners.   TV, CDs, radio, satellite radio, on demand video, Youtube, audiobooks. The opti...

Episode 059 – Solution To Boring Guests   Thank you so much for all of the great feedback recently. I am happy to hear this content is having a positive effect on your show. You are truly beginning to transform your information. Congratulations.   This week, I would like to share two notes with you hoping you can use the information and answers as well.   Hi Erik,   Just a quick note of thanks for...

How To Build Trust – Episode 058   Last week we discussed the four essential elements of storytelling.   As I gave that presentation at Podcast Movement , some had questions about turning personal connections into stories that actually had something to do with their podcast subject. In fact. Josh Elledge of “ 90 Days To Abundance ” suggested I do an episode on it. Find him at “ SaveingsAngel.com ”...

The Secrets to Know, Like and Trust PTC Episode 057 Four Essential Elements of Powerful Storytelling   WHY STORYTELLING Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness? Storytelling can transform your podcast. Your personal experiences and stories...

Top 11 Takeaways From Podcast Movement 2014   Podcast Movement 2014  was held in Dallas, Texas August 16th & 17th. For an inaugural event, PM14 was well run and full of great information. The guys did an amazing job putting it together.   Earlier this year, Dan Franks reached out to me and asked if I would present a session at PM14. I was truly honored. My session on the power of storytelling went...

3 Steps To Create Your Avatar - PTC Episode 055   Hi Erik, thanks for your awesome podcast. I have one question for you You define your avatar with a bunch of well-crafted questions, but where do you get the data to answer them? Is it hard data you have got from your following (if any)? Is it just a fruit of your imagination? Is it a mix of both? How much of the avatar is based on hard data, and h...

You Never Know Who You Might Help PTC Episode 054   I received a piece of feedback from Kenn Blanchard  the other day. He said he was inspired so much by my “chit chat” episode  that he went back into the studio to completely rerecord his latest episode.   Kenn creates a few podcasts. I listen to “Black Man With A Gun”  He recently launched a second called “Motorcycle Radio” .   We talk a lot abou...

You Are An Expert - PTC Episode 053   As I was grabbing a quick bite to eat at the local fast food restaurant earlier this week, I was reminded we are all an expert at something to someone.   After ordering my food, I pulled up to the drive thru window of the fast food restaurant to pay. My total came to $4.38. I handed the kid in the window $5.38. The amount completely puzzled him.   He looked at...

At Last, The Secret To Chit Chat Revealed   Chit Chat at the beginning of your podcast has long been discussed. Is it appropriate? How much is too much? I was listening to a marketing podcast once. I just about gave up and moved onto another show. I had to force myself to stick with it. You would have thought they may have uploaded the wrong show. Here is the opening of the podcast. I've eliminate...

Why I Ignore Critics (And Maybe You Should Too) PTC Episode 051 There are a few reasons why I ignore critics, and maybe you should, too. I was listening to Pat Flynn's “ Smart Passive Income ” podcast today. Pat received some feedback that was crtical of his style and motivation. The critic felt Pat was putting on a unauthentic persona in order to sell affiliate programs. Pat spent a bit of time a...

8 Questions To Better Podcasts - PTC Episode 050   Today, we discuss how you can follow 8 questions to better podcasts.   On the Podcast Review Show  the other night, Dave Jackson mentioned he was reviewing his own episode and discovered something he could do to make his show better. I'm a big proponent of show reviews in real time in order to get better. One of my free worksheets at PodcastTalent...

Get More Podcast Traffic PTC Episode 049 How do I get more podcast traffic? I hear that question all of the time. I recently conducted a survey of my subscribers. The question asked most often had something to do with traffic and engagement with their podcast. “How do I get more podcast traffic?” I knew the subject was a hot topic, because I see discussions everywhere. How many product launches ha...

Find Your Motivation PTC Episode 048   Are you like me? There are times when I find it difficult to find the motivation to take myself to the studio and create a great show. Sometimes it is so much easier to stay on the couch and watch some television. This week, I received this e-mail.   I have a podcast about fly fishing that has pod faded. Because I am a fly fisher I thought such a podcast woul...

Storytelling Transform Your Podcast   Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness? Storytelling can transform your podcast. People do business with people they know, like and trust. Stories help you develop that knowledge, likability and trust...

Where To Start Podcasting – PTC 046 I recently had lunch with the guys from the “ 200churches ” podcast. Jeff Keady and Jonny Craig are pastors at a 200church in Northwest, Iowa. They want to encourage and support other pastors of “smaller” churches. As we were having lunch, Jeff was telling me about their start in podcasting. They had all of the equipment and were ready to roll. As they were abou...

Effective Call To Action - PTC045   I was listening to an interview CD that accompanies each issue of Success  magazine. Publisher Darren Hardy was talking with Founder and President of Piranha Marketing, Inc. Joe Polish . During that interview, Mr. Polish proclaimed great marketing makes selling easy and unnecessary.   Selling is Easy   You may not be selling in the traditional sense of products...