Influential Voices of Authority

3 Skills of Great Interviewers – Episode 094   (This is part 3 of a 4-part series on interviewing.)   So many podcasts sound similar. The same guests. The same questions. The same answers. The sea of sameness.   As a podcasters who conducts interviews, how do you stand out? How do you make your interviews different and unique when compared to the others in your genre?   Podcasters that create powe...

Two Steps To Powerful Interviews – Episode 093   Last week, we discussed the #1 priority of your interviews . That episode was part one of a series on interviewing.   This week, I would like to share with you the two steps to take in order to create powerful interviews.   Over the 25 years I have been on the radio and coaching radio talent, I have had the opportunity to interview many, many people...

Podcast Interview Priority #1 – Episode 092   I recently received an e-mail from Bill Frank. He discovered me at NMX2015.   Bill was wondering how my coaching may help him with his interview show. I thought you may be having the same question.   This week, with the hope of helping you improve your interviews, I would like to begin sharing some of what I have learned while interviewing guests on th...

My Podcast Resource Toolkit – Episode 091   ( These tools can be found on the resource page at PodcastTalentCoach.com . Most links on that page are affiliate links. I receive a variable commission for all purchases made using those links.)   We are coming up on episode 100 of Podcast Talent Coach. This podcast has been up and running for a little over 18 months.   I thought this would be a good ti...

4 Essential Elements of Powerful Storytelling   Why should you use storytelling in your podcast?   Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness?   Use stories.   Storytelling can transform your podcast.   The power of storytelling can help list...

What Is Holding You Back? – PTC Episode 089   At New Media Expo 2015 , I met many podcasters that were weeks and months away from launching.   "I'm 30 days away from launching.”   "I'm about 90 days from going live with my podcast.”   "I'm still conducting interviews preparing for my launch this summer.”   What is holding you back?   I know what you feel. I was in your shoes when launching my podc...

A Memorable Podcast Brand – PTC Episode 088   Do they remember?   When you consider the options podcast listeners have, the importance of creating a powerful brand really becomes apparent.   I searched iTunes for podcasts about hockey. There are hundreds of hockey podcasts available. Thousands and thousands of episodes exist that deal with hockey. You can find various topics, including drills, NHL...

Top 12 Takeaways From NMX – Episode 087   Before we jump in this week, can I ask a quick favor? If you have never subscribed to the Podcast Talent Coach Podcast , can you please take two minutes to do so and leave a review? It will help us get exposed to new podcasters and grow our community. Thanks a million. CLICK HERE .   New Media Expo 2015  wrapped up in Las Vegas last week. What an amazing e...

What Is Your Why? - Episode 086   What is your “why”? Why do you do what you do?   WORK ON YOUR BUSINESS I've been doing a lot of work on my business over the past few weeks. In “ The E-Myth Revisited ”, author Michael Gerber talks about moving your business forward by spending more time working on your business rather than in it.   That is exactly what I've been doing lately. Am I going down the...

7 Ways To Improve Your Podcast This Week – Episode 085   There are many ways to improve your podcast. This week, I have 7 ways for you that should be pretty easy to implement.   To help you in various ways, I have selected 7 different areas for improvement. You will feel the need to make different improvements at different times. The different areas should help.   Start with the one suggestion tha...

How To Develop A Show Clock – Episode 084   The purpose of a show clock is to provide a consistent framework for your content. By using a framework, you do not need to reinvent the wheel for every show. You simply plug in your great content into the clock.   Using a clock and being prepared does not mean you need to be less creative. In fact, it allows you to focus on creativity rather than the le...

The Real Reason People Listen To Your Podcast - Episode 083   Why do people listen to your podcast? Why would anyone spend the time to listen to your show? Have you ever paused to give that question some consideration? Why do people spend time with audio at any given point in time?   THE REASONS There are two primary reasons people listen to audio. Companionship and dreams. It is human nature to d...

Five Ways To Use Social Media To Drive Engagement – Episode 082   Using social media to drive our businesses is nothing new. However, there are a million different philosophies about how to properly use the platforms.   At the Country Radio Seminar  in Nashville recently, social media was the topic of quite a few panels, presentations and discussions. I gathered some facts and quite a few tips and...

Create Results Without A Big List – Episode 081   This week I am at the Country Radio Seminar  in Nashville, Tennessee. It has been an amazing week so far. I am learning so much about audience engagement and am looking forward to sharing it with you in the coming weeks.   A few years ago, I saw an amazing presentation that debunked the 80/20 principle.   The 80/20 principle proposes that 80% of yo...

6 Ways To Score The Big Interview - Episode 080   Many podcasters conduct interviews as part of their show. If you fit that category, and you are like most of us, you probably struggle to convince those top shelf names to make an appearance on your show.   What is the trick? How do you land that big guest for your podcast?   Let's face it. Asking a busy, successful entrepreneur to give up an hour...

How To Turn Overwhelm Into Focused Power – Episode 079   This week, I received an e-mail from Cynthia Davis from CynthiaDavis.net  and her podcast “Home Front”. She is finding herself overwhelmed by everything she hopes to accomplish with her podcast. In this episode, I offer a few suggestions to defeat that overwhelming feeling and find focus in her work.   Here is the e-mail ...   I am still str...

52 Tips To Attract Podcast Traffic Here are 52 ways to engage your audience, attract them to visit your website and draw them to your podcast. When you shine the spotlight on your listener, they will tell others about it. When engagement is easy for your listener with a clear benefit, traffic and engagement will increase.     Get all 52 ideas here: www. PodcastTalentCoach.com/traffic.html     Netw...

5 Questions To Find Your Focus – PTC Episode 077   What are you passionate about? - You will find it much easier to create content on a regular basis if you are discussing something that stirs your passion.   What are your unique qualities? - Your unique qualities will separate you from the other podcasts in your niche.   What topics tend to occupy your conversations? - If you find it easy to ofte...

Who Else Wants A Unique Brand? – PTC Episode 076 A memorable brand that becomes a household name. It is like the Holy Grail. So many companies strive for it, but so few achieve it. Why is that? A brand is a type of product manufactured by a particular company under a particular name, a brand name, a particular identity or image regarded as an asset, or a particular type or kind of something. But,...

Seven Things Your Guest Won't Tell You (And How It Can Save Your Interview) – Episode 075   If you conduct interviews on your podcast, a solid reputation as an interviewer is critical to the health of your show. Your guests will share information about you and your show. Today, I would like to share with you seven things your guest will not tell you. In the long run, these tips could save your int...

Here Is A Quick Way To Make Them Care – Episode 074   Making your listener care is the only way to get them to listen and more importantly come back again. I’m sure you’ve heard the phrase “what’s in it for me?” Your audience will be asking this very question every time they tune into your podcast. Your introduction better tell your listener exactly how your topic will affect them. You need to hoo...

How To Take The Headache Out Of Show Planning – Episode 073   Where is your podcast going in 2015?   If you don't know where you are going, how will you know if you get there. So many shows discuss goals around this time of year. It is only natural with a new year comes reflection. This is a perfect time to assess your previous year and decide what you want the next twelve months to look like. A g...

THE IMPORTANT TRUST INGREDIENT – Episode 072 You and I have often discussed the ingredients necessary to create powerful business relationships. People do business with those they know, like and trust. How do we create that important trust ingredient? In order to develop trust, we need to build consistent structure with our podcasts. Structure is necessary to build consistency and trust with your...

Episode 071 – Occasionally Great Podcast   How do you create a show that people remember? My theory is simple. If you want word-of-mouth do things worth talking about.   That particular phrase is one I learned from Seth Godin . However, I learned that theory years and years ago.   Learning From Radio When I started in radio 25 years ago, my goal was to make every break a home run. Creating a show...

Episode 070 – Podcast Interview Resources   Two e-mails came in recently that might help you with your content. This week I would like to share a few podcast interview resources, to help you create better podcast interviews. We will also review the benefits of an outside perspective.   The first e-mail comes from Josh.   Hi Erik, Really enjoying the show. Question. I've been interviewed on many di...