Influential Voices of Authority

  Case Study: How To Set Your Price - Episode 119   If you are like me, and many others in the online space, you struggle with pricing. You don't want it to be too low and leave money on the table. On the other hand, you don't want it to be too high and not make any sales. So, where do you set the price? Pricing is tricky. There is a lot of art to setting your price. Most is trial and error. There...

How Radio And Podcasting Are The Same – Episode 118 The podcast “elite” will sometimes say, “This isn't radio, this is podcasting. It's different here.” Well, I have news for you. Podcasting and radio are more alike than some will admit. You could benefit a bit by recognizing the similarities and borrowing the best practices. There are many ways that radio and podcasting are the same. The Same ......

Podcast Resources – Episode 117 (These tools can be found on the resource page at PodcastTalentCoach.com . Most links on that page are affiliate links. I receive a variable commission for all purchases made using those links.)   I have recently received questions from listeners looking to launch a podcast in 2016. I thought this would be a good time to review the tools I use to in my business. Thi...

7 Thanksgiving Concepts To Drive Your Business And Podcast - Episode 116   As this episode is posted, it is Thanksgiving in the United States. It is a day of the year when we pause to give thanks to those treasures in our lives. Whether you are celebrating in America or just working another day somewhere else in the world, I would like to thank you for all you have done for me by simply being part...

8 Podcasting Tips & Tricks - Episode 115   This week, I would like to share a few podcasting tips and tricks I have learned over my 25 years of broadcasting. These tips will help you with your interviews, editing, voice and sound quality.   1. Stronger Interviews   Would you like to make your interviews stronger?   There are times when your guest is not great at thinking on their feet. Sometimes i...

How Do I Market My Podcast ? - Episode 114   Thank you for allowing me to help you with your podcast. I get a great deal of joy helping podcasters achieve their goals.   A few weeks ago, I asked you for questions and ways I can help you with your show. I received some great questions from you. This week, I want to go through a few with you.   How do you market your show? How can I get to the point...

The Magic of the Taylor Swift Brand – Episode 113 Are you looking to make your brand stand out from the rest? It is possible. However, it takes a lot of work. Famous college basketball coach Bobby Knight once said, “Everyone wants to be a champion, but few want to do the work it takes to be a champion.” Taylor Swift  is one of those people willing to do the work. I think you can learn a lot from t...

A Simple Way To Improve Your Show That Works For Every Professional Broadcaster – Episode 112   Do you want to be the best? Do you want to move forward quickly?   Broadcasters learn early in their career that there is one primary way to get better. One well-worn path to improvement. A method used by nearly every broadcaster that has come before.   It is a tactic still used today. It is not only us...

Is This Causing You To Lose Podcast Listeners – Episode 111   There are two elements of your podcast that will help you engage your listeners and keep them coming back for more.   Focus and consistency.   Impress your listeners by making one big splash. Then, do it so consistently that your listener comes to expect it.   FOCUS   Focus on the one thing you do best. When you try to be all things to...

How To Turn Podcast Topics Into Creative Content – Episode 110   Before we dive in, here is the link to the Podcast Review Show I mentioned. PODCAST REVIEW SHOW   You can turn your clever podcast topics into creative content by answering a few easy questions.   Developing your overall podcast strategy involves determining how you will uniquely address each topic on your show. Whether you are prese...

Here Is A Method That Helps Successful Radio Professionals Find Great Topics – Episode 109   As I coach talent, people often as me, “Where do I find good topics?” It is often a struggle of new talent and veterans alike.   Creating an entertaining podcast show after show, week after week, is a challenge. You need to find a topic that holds your interest. Your topic must also be attractive to your a...

  Three Key Elements To A Rockstar Podcast Brand - Episode 108 Why is a brand so important for your podcast? Your brand communicates the essence of you, your podcast, your business and everything you represent.   There are many, many definitions of a brand. Basically, it is your identity.   When people think of you and your podcast, what comes to mind? There are usually a couple words that your br...

Should You Change Your Introduction? - Episode 107   Should you change your introduction? Is it time to freshen it up?   I get this question a lot when I'm coaching clients . Before we can adequately answer the question, we need to examine the purpose of an introduction.   The first thing we learned in speech class was the structure of a speech. A good speech is built with an introduction, a body...

6 Ways Stories Make Your Podcast Powerful   The art of storytelling can be powerful. A story can pass life lessons from one generation to another. Tales can help people remember information. Stories bring words to life.   There have been thousands of great storytellers throughout time. You don't need to be Chaucer  or one of the Brothers Grimm  to use stories to make your content come alive. Use s...

How To Improve Your Podcast In 9 Steps - Episode 105   Sometimes you are just too close to the content to recognize the issues.   I was recently working with two coaching clients. They were both struggling with the introduction to their episodes. The opening of the shows didn't feel powerful enough.   As we dug into the shows with each podcaster, we realized they were missing their “why”. The host...

  Have You Tried These 6 Audio Imagination Tricks? - Episode 104   Imagination. It is the wonderful result of recorded audio. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your imagination is unlike any other.   Your imagination is used for your sole benefit. The c...

Purple Cow Your Podcast Brand – Episode 103   The unexpected is amusing, delightful and memorable. Being direct assumes your listener cares about your marketing message. She doesn’t. Your listener cares about her needs, wants and desires. Attract her attention by doing the unexpected.   In his book “ The Purple Cow ”, Seth Godin says, “Cows, after you've seen one or two or ten, are boring. A purpl...

How To Define Your Avatar Or Target Listener - Episode 102   As we develop our business around our podcast, we strive to build trust. In order to build trust, we must develop relationships with our listeners. Friendships are created when you truly know everything about a person. This is the reason it is crucial that you define your single target listener.   Many podcasters refer to their target li...

What If I Get Too Much Engagement? (Listener Questions Part 2) - Episode 101   THANK YOU!   We have made it through 100 episodes. With your help, I have been creating this podcast for nearly two years. Thank you, thank you, thank you.   On this episode, I want to finish the special show we began last week. This is part two of the questions I have received from listeners.   NEW PATHS   I have never...

How Do I ____ In My Podcast? - Episode 100   THANK YOU!   Welcome to Episode 100. With your help, I have been creating this podcast for 100 episodes.   On this episode, I want to do something special.   NEW PATHS   I have never had another person on the show. Up to this point, I have simply been sharing my 25 years of broadcasting knowledge with you.   Today, I have invited a few listeners to join...

Steps To Develop Your Show Strategy - Episode 099   Developing your strategy involves determining how you will uniquely address each topic. Whether you are presenting information, answering questions or interviewing guests, there are many ways to address each topic. You do not need to do it the same way every other podcast does it.   Be unique. Find the way that will stand out.   If you are interv...

4 Ways To Make Your Podcast Different Starting Today – Episode 098   When you try to please everyone, you end up pleasing no one. Make people take notice. You are an expert at your opinion. Give it to people.   Take a stand.   Pick a side.   Some of the nicest people make the worst podcast hosts. They try to please everyone in the audience. Those people tend to blend into the background and go unn...

3 Steps To The Art Of The Tease – Episode 097   When you want your listeners to stick around and listen to what you have to say, you need to give them a compelling reason. Your listener needs to anticipate what is to come later in the show. You need to excite them. You need to tease them.   Anticipation is a key feature to storytelling. Your story should build just like a good plot builds in a mov...

PTC096 – Why Is Dumas So Successful   Thank you!   Thanks for all the e-mail over the past few weeks. Seems my four-episode series  on interviewing really got you thinking. Such great questions have been filling my inbox.   We will talk about a few of the interviewing questions on the episode this week. We will also discuss how to remove crutches from your podcast.   Here are a few of the question...

Six Tips To Land Better Podcast Interviews – Episode 095   How do you land the big interview guests? This is part four of my series on interviewing.   In Episode 092 , we talked about interview priority #1. We talked about making your guest look good. When you make your guest look good, everyone wins.   In Episode 093 , you learned two steps to powerful interviews. To create unique interviews, be...