Influential Voices of Authority

Your Podcast Brand Revisited - PTC044   This week, we revisit my most popular episode.  This episode has been downloaded almost twice as many times as any other episode I have released. Maybe you missed it.  Maybe you caught it and this will be a great refresher.  Either way, I have received great feedback on the content and I am sure you will enjoy it. On this episode, we discuss how to turn you,...

6 Ways Stories make your podcast powerful PTC Episode 043   Zig Ziglar  used great stories in every point he made. He was a wonderful storyteller.   Dave Jackson and I spoke with the Contractor's Secret Weapon  podcast this week on the Podcast Review Show . They hosts told a great story about earning the #1 spot on Google.  The story really helped solidify their points.   You don't need to include...

Memorable Podcast Brand Episode 042   Have you noticed all of the interview shows popping up lately? It seems everyone wants to have an interview podcast. Many simply copy the other successful interview podcasts and hope to stand out. How can you be different while being the same? Jared Easley and I were talking the other day. He publishes the wonderful podcast “ Starve The Doubts ”. We were discu...

The Show Funnel Solution – PTC Episode 041   If you listen to online business podcasts, you've surely heard the business funnel discussed. Online marketers move a large group of people into the big end of the funnel. As the price increases, the funnel gets smaller indicating fewer people buying.   Similar to the business funnel, we want to move our listeners through a show funnel. We want to engag...

THE GENDER MARKETING DIFFERENCE – PTC EPISODE 040   There is a big difference between marketing to men and marketing to women. The book “ Men Are From Mars, Women Are From Venus ” by John Gray, Ph. D. discussed in great detail the communication and relationship differences between men and women. These differences are critical in marketing. They are also important elements to your podcast strategy....

Defeat the Podcast Jitters - PTC Episode 039   This week we discuss how to properly prepare for your podcast, and how to overcome the podcast jitters.   I began my broadcasting career when I was 19. It was completely by accident. I was going to college to get my architecture degree. Since I was 12 I had been tailoring my education to be an architect or engineer.   In college, I had the same fear o...

2-Person Podcast Tips   A few notes before the episode this week. I am speaking at the Podcast Movement  in Dallas August 16th and 17th, 2014. It is a national podcast conference that has an amazing roster of presenters and speakers. It is less than $135 (including fees) for the standard ticket before June 1, 2014. I would love to have you join me there using my affiliate link . Get your ticket by...

Focus Of Your Podcast – PTC Episode 037 A few notes before the episode this week. I am speaking at the Podcast Movement in Dallas August 16th and 17th, 2014. It is a national podcast conference that has an amazing roster of presenters and speakers. It is less than $135 (including fees) for the standard ticket before June 1, 2014. I would love to have you join me there using my affiliate link . Get...

Podcast Negativity Trap PTC Episode 036 A quick note … Dave Jackson of School of Podcasting  has invited me to join his Podcast Review Show  podcast. Each week, we invite a podcaster on the show and review their podcast with them. Dave and I help our guest refine their content, delivery, production, branding and website. If you would like to find our more, head over to PodcastReviewShow.com .   Th...

Creating Podcast Avatars Before you can create a great podcast with meaningful, powerful relationships, you need to define your target listener.  Most podcasts decide they are focused on a niche and leave it at that.  I hear, "My podcast is for entrepreneurs."  A broad category of listeners isn't defined nearly well enough to help you focus your content. When creating content, you will approach fa...

MORE PODCAST ENGAGEMENT I received an e-mail the other day that contained a question I'm asked quite often. For quite some time, I've tried to solve the problem myself. I've read books, listened to interviews, purchased products and reviewed tons of notes and articles I've collected over the years. The question? How do we create more engagement with our podcasts?   Before we jump into engagement,...

How To Develop More Podcast Confidence Self-confidence is a battle we all face.  Most recently, I received nearly the same question.  How do I become comfortable as a speaker? We have discussed this topic in the past on the Podcast Talent Coach podcast.  In episode 012 , I offered tips to become more comfortable with the timber and sound of your voice.  This week, I would like to give you a few id...

Your Professional Podcast Sound PTC Episode 032 When I first started in broadcasting, I doubted my voice, my sound and my ability. I doubted whether I belonged with the other professional broadcasters. Would they find me out and end my broadcasting career before it began?   Everyday, I would search for ways to sound more professional. Any idea that would come along to help me sound more prepared I...

Protect Your Podcast Voice Your voice is your power.  It is your tool.  Without your voice, you have no podcast. Throughout the year, it is inevitable that you will get sick.  Maybe it is just a scratchy voice.  Maybe you lose your voice altogether.  When illness hits, what do you do about your show? A few weeks ago, I made a trip to a conference in Nashville, Tennessee.  Five days of shaking hand...

TURN YOUR PODCAST INTO A CONVERSATION PTC EPISODE 030 Let's have a conversation. People want to feel part of the discussion and not like they are sitting in a lecture. How do you create that atmosphere on your podcast? Talk to me, not at me Treat your audience as an audience of one Let your listener live vicariously through you Use your regular voice Do everything in your own style   Talk To Me, N...

EPISODE 29 – MORE PODCAST LISTENER INTERACTION   Many podcasters ask me how to get more listener interaction with their show. How can you get more listener feedback and comments? We need to transform your information into engaging entertainment. When your content is engaging, people take notice and take action. If you want your listeners to interact more with your show, make your content engaging....

EPISODE 28 – BUILDING YOUR PODCAST BUSINESS Most every podcaster has the desire to turn their podcast into a business. Though some podcasters treat their show as a hobby and an outlet for their passion, many reach a point where they wish to monetize their efforts. Podcast profits are possible in many forms when podcasters get creative. Most podcasts do not generate enough cash to stand alone as a...

CONFIDENCE TO BEGIN A PODCAST I'm Erik K. Johnson, founder of Podcast Talent Coach. I help people refine their content to transform their information into engaging entertainment so that they can convert their podcast audience into powerful, profitable relationships. Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pret...

Consistent Podcast Brand Message – PTC Episode 026 New Media Expo 2014 in Las Vegas at the beginning of January was an amazing experience.  Every podcaster I met was interested in sharing the knowledge.  I discovered many new podcasts.  The best part of the event was meeting so many fantastic people. One common theme came to light as I listened to so many people sharing their ideas.  Podcasters ar...

Podcast Brand Positioning – PTC 025 At NMX 2014 in Las Vegas at the beginning of January, I discovered a ton of great podcasts and met many new, fantastic people. Here are a few of the new podcasts I've been enjoying lately. “ The Feed ” with Elsie Escobar, Libsyn's podcast “ Unpodcast ” with Scott Stratten & Alison Kramer “ Penn's Sunday School ” with Penn Jillette “ Fat-Burning Man ” with Abel J...

Making Your Podcast Brand Stronger Review your show on a regular basis. Actually listen like a listener. That is the only way to improve. Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might recreate parts of the show in their head to determine what might make the show better next time. Usually, there isn’t much time spent actually reviewing a show. There a...

THE POWER OF YOU This week is a little self-reflection.  I'm not sure I'm doing my job with my message and serving you as well as I can.  Is my communication cutting through in the correct way? This past weekend, I attended the New Media Expo (NMX) 2014 in Las Vegas.  I had an incredible time and learned a lot.  The inspiration I receive by attending these conferences is amazing. The only thing mo...

Creating Powerful Relationships with Your Podcast It has been said may times before.  People do business with people they know, like and trust. To make your podcast successful, you must create meaningful, powerful relationships with your listeners. In this episode, we review five of the many ways to improve and foster your listener relationships. Their Voice Will Always Be More Meaningful One majo...

Where is your podcast going in 2014? A goal is a dream with a deadline.  What are you dreams for the next year?  If you don’t have a map & destination, you’ll only wander.  You'll never get anywhere.  Let's be specific and set some deadlines. What is the one big thing you want to accomplish over the next year?  Develop little steps to get there.  Break the big goal into bite-sized pieces. If you c...