Influential Voices of Authority

How To Tell Better Podcast Stories – Episode 169   Do you want to create better podcast stories? Start with the end in mind. Then, start with the end.   Start with the end? It sounds crazy, I know. Let me explain.   Stories do great things for your podcast and business.   When you tell stories, your audience gets to know details about you and your life. That's how friendships are born. Your listen...

Finding Your Confidence – Episode 168 Where do you start? How do you convince yourself that you have what it takes? There is a great quote from famous basketball coach Bobby Knight that says, "The will to win is not nearly as important as the will to prepare to win. Everyone wants to win but not everyone wants to prepare to win." Many podcasters want to win. Then the little voice in their head hol...

How You Can Make Money With A Podcast That Is Free – Episode 167   One of the most popular and controversial questions in our industry is, "How do I make money with a podcast?"   The question is popular, because many podcasters hope to monetize their content. That desire ranges from simply covering the costs associated with producing the show to making more than an average annual salary each month...

Creating Consistency – My Podcast Workflow – Episode 166   How do you find time to record your podcast? Consistency is an important part of building an audience. This week, I thought I would share my podcast workflow to help you create more consistency with your show.   Before we begin, I want to share with you two things.   First, I launched a Facebook group last week for podcast interviews. If y...

How To Find Great Podcast Guests – Episode 165 The best podcasts are those that stand out from the pack. To get noticed, you need to make your show unique. When everyone else is creating their interview podcast, how do you differentiate your show from their podcast? To become unique, find great podcast guests and ask great questions. Those two steps will help you create a solid podcast. Last week...

PLEASE, STOP TALKING – HOW TO CONDUCT GREAT PODCAST INTERVEWS – EPISODE 164   Do you want to know how to create and conduct great podcast interviews? Stop talking.   Have you ever had a personal crutch or cliché that you used more often than you thought? It may have been something you didn't realize until somebody brought it to your attention. Have you ever said, "Wow! I had no idea I did that all...

How I Battled To Overcome The Impostor Syndrome – Episode 163   Have you ever struggled with your confidence to launch or record an episode of your podcast? Have you worried that you were just pretending to know what you're doing? That someone might find out that you didn't really belong amongst the podcast professionals? That's the Impostor Syndrome creeping in.   I've been there. I was at that p...

Your Favorite Podcast Events – Episode 162   This week, I wanted to review your favorite podcast events. I put out the call for suggestions. Most replies that I received said, "Erik, I haven't attended any podcast events."   That's a shame. There are quite a few great gatherings that can really help you grow.   BENEFITTING FROM EVENTS There were a few suggestions. I also received an e-mail from Cy...

3 Ways to Build Relationships At Events – Episode 161   Building relationships is critical when it comes to growing your podcast or business. Whether you need interview guests on your show, business peers to help brainstorm ideas, or joint venture partners to help launch your products, relationships are the foundation of all we do.   Last week, we discussed the steps involved in creating new relat...

Steps To Create New Podcast Relationships And Grow Your Audience – Episode 160   In the recent weeks, I have really found a new energy. My productivity has increased in both my podcast and business. I believe this is all due to the mastermind I have recently joined.   The mastermind was formed through connections I made as a member of Internet Business Mastery . (Find my affiliate link HERE .)   T...

Are You Moving Your Podcast Forward In 2017 – Episode 159   Where is your podcast going this year? We are one-third through the year. Are you moving forward in 2017?   We often set goals at the beginning of the year. Studies show that most goals and resolutions go by the wayside by mid-February. How are you doing with your goals?   We need to take time to review our goals often. You do not need to...

How To Promote Your Podcast Without Being Obnoxious – Episode 158   It is a given that you need to promote your podcast in order to get the show to grow. Make people aware of the show, and ask them to listen. The process is simple to understand yet difficult to execute. How do you promote your podcast without being obnoxious?   In the marketing environment today, people are tired of interruption a...

REACH YOUR GOALS WITH YOUR PODCAST REVIEW – EPISODE 157   Do you spend time each week reviewing your own show? The best way to improve is to check the results of your work. Know where to look, ask the right questions, and develop a plan. If you want to get better, it takes work.   REVIEW IT   Dave Jackson and I do the the Podcast Review Show together. This is a show where we invite a podcaster to...

  7 STEPS TO CREATE MORE LISTENER ENGAGEMENT – EPISODE 156   When podcasters contact me for coaching , our first call is always a free fact-finding call. We chat about their struggles and how they hope to improve. The whole call is designed to lay out a plan and see if we are a good fit for each other.   I recently wrapped up a series of coaching sessions with two hosts of a podcast. On our last c...

PROPER PODCAST PREPARATION – EPISODE 155 Did you get my free e-book with 15 tips to improve your podcast this week? This resource containg 15 tips that are quick and easy to implement that can improve your show immediately. If you would like your free copy, text "15Tips" to 44222. That's one fie T-I-P-S to 44222. I'll shoot you all the details. You can also download it here: [ 15 TIPS E-BOOK ]    ...

How To Effectively Use Your Avatar – Episode 154   Why do we create an avatar or ideal listener?   One of the Podcast Talent Coach worksheets available to your for free is the Listener Development Worksheet. This tool will help you develop your avatar to make your show more powerful and create more engagement.   [ DOWNLOAD IT FOR FREE ONLINE AT PODCASTTALENTCOACH.COM .]   When you get that workshe...

15 Quick & Easy Tips To Improve Your Podcast – Episode 153   When I coach podcasters, we work on various aspects of their podcast. I most often help podcasters with their content. There are times we work on the process. Other times it is the audio quality, business or technique.   Recently, a podcaster contacted me to help with the overall creation of his show. It was taking him eight to twelve ho...

6 People Who Can Help You With Your Podcast – Episode 152   Surround yourself with the best people and success can be had.   Over my years in radio, I learned time and again that I could accomplish so much more by getting help and mentoring from the right people. As I ventured into podcasting, I quickly found the people that could mentor me and help me move forward toward my goals.   Today, I want...

4 Steps To Create Great Content (HINT: Enough With The Cliches) – Episode 151   Content Isn't King ...   You've heard it often. Content is King.   That isn't necessarily true. Content by itself won't gain you an audience. Content isn't King. Great content is King.   I learned this early on in my radio career when my program director told me to stop being like everyone else.   On-air radio talent,...

How To Create An Effective Call-To-Action In Your Podcast – Episode 150   Are you looking for more listeners? Are you trying to build your list? Do you have a product you are trying to sell? How is it going creating that engagement?   Are you actually asking your listener to do exactly that? Why would they join your list or get your lead magnet or buy your product of you don't ask?   Let's figure...

How To Create Engaging Podcast Topics – Episode 149   As I coach talent, people often as me, "Where do I find good topics?" It's often a struggle of new talent and veterans alike.   Writers often encounter writer's block. It happens with podcasters as well. Where do I start?   My radio coach Bill McMahon would always encourage me to listen to my thoughts. Subject matter intriguing to me would typi...

Build Podcast Fans Like The NFL – Episode 148 Watching college football (American style) this weekend, I was reminded of a few things you can do to improve your podcast.   The NFL Superbowl is a great marketing teacher if you look closely.   As much as the Superbowl is a game involving two teams, it is really about entertainment. If viewers aren't entertained, it really doesn't matter who competes...

Creating Powerful Podcast Interviews – Episode 147   I want to teach you how to create powerful podcast interviews like the pros.   There are many reasons we interview guests on our podcasts. They are content experts They know more than we do Guests add depth to the conversation Interviews can expose your show to others Interviews can cross-promote your products Guests add additional content to yo...

Put The Fun In Your Interviews - Episode 146   Creating Powerful Podcast Interviews requires 8 key steps. One of those key steps is adding an element of fun.   Having fun is the reason we podcast. We love what we do. Podcasting requires too much time to continue if it isn't enjoyable. Make it fun.   To maintain a sense of fun, add these ten facets to your podcast.   HAVE FUN Make it a goal to have...

The Anatomy of a Podcast Interview – Episode 145   On this episode, I review an interview podcast to help you understand how to evaluate your own podcast interviews.   Doug Piper from the Amazing Network allowed me to review one of his interviews. I can't thank him enough for having the courage to allow me to provide a critique in front of everyone.   In this episode, Doug interviews Brad Jeffrey...