Influential Voices of Authority

How To Create An Effective Call-To-Action – Episode 194 How many actions do you have in your call-to-action? Dave Jackson and I do a show together called " The Podcast Review Show ". On each episode, a podcaster joins us to have his or her podcast reviewed. Pretty self-explanatory. In nearly every episode we review, we need to get the host to focus their call-to-action. Podcasters tend to give the...

Struggles With Stats, Difficult Guests and Lost Audio – Episode 193   Resources mentioned in this episode: Podcast Talent Coach Interviewing Facebook Group Kindle book: Game Changer: How To Get 10,000 New Real Fans In 72 Hours And Turn Them Into Your Next Cash-Paying Customers (Without A Marketing Budget) 17 Ultimate Podcast Interview Questions Podcast Talent Coach coaching program Episode 188 "Le...

Struggles With Editing, Structure and the Perfect Sound? – Episode 192 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions about editing time, the structure of your show and how to get the perfect sound. This will help you get over a few hurdles.   EDITING I struggle with the production details. Would love to job it out. Jon...

What Are You Struggling With Most? – Episode 191 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles. First, thanks to Andre Lewis for having me on his "Start To Finish Podcasting" Episode 16 . We talked about interviewing. Find Andre at www. StartToFinishPodcasting.com . Dave Jackson recen...

The Difference Between A Pitch And Service With True Help – Episode 190 Making money with your podcast doesn't need to be seen as a bad thing. You shouldn't feel guilty trying to generate revenue with your podcasting efforts. If you are offering something of value for your listeners while serving them well, selling something of greater value should be the next logical progression.   [The Powerful...

7 of the Most Powerful Interview Questions Ever – Episode 189 [DOWNLOAD: 17 of the Most Powerful Interview Questions Ever] How do you make your podcast unique when every interview asks the same questions and sounds the same? Use storytelling. Storytelling can transform your podcast. People do business with those they know, like and trust. Stories let people get to know you through the things you r...

Leverage Your Audience To Grow Your Podcast Downloads – Episode 188 The most common challenge I hear podcasters facing is growing their audience. We all want to drive our podcast downloads and grow our audience. This week, I have 9 things you can do this week to steadily gain more podcast downloads. There was a presentation at Podcast Movement 2017 called "How People Really Listen To Podcasts". Th...

8 Keys to Build Your Podcast Brand – Episode 187 Building your podcast brand is a big step toward audience growth. If you want to keep listeners coming back time and again, you need to build top-of-mind awareness. Your listeners need to think of you first when they think of your niche. To build your memorable podcast brand, follow these 8 steps.   1. BENEFITS, NOT CONTENTS It's the Snap, Crackle,...

How To Land Your First Podcast Guest – Episode 186 Interview podcasts are quite popular. Having a guest provide their knowledge is a great way to create content for your show with less work on your part. So, where can you find guests? More importantly, if you are just launching your show, how can you land your first podcast guest? What is the trick? How do you land that big guest for your podcast?...

How To Draw Your Listeners Past The First 60 Seconds – Episode 185 When a listener hits play on your podcast, how can you get them to listen to the end? Or, at least past that critical first few minutes of engagement? HOW LONG DO THEY STAY? When a listener hits play on your podcast, how long do they stay? Studies show about 47% of those that consume podcasts listen to the end of the episode. Rough...

My Tools To Make Money With My Podcast – Episode 184   (These tools can be found on the resource page at PodcastTalentCoach.com . Most links on that page are affiliate links. I may receive a variable commission for any purchase made using those links.)   How do I make money with my podcast? I get asked this quite a bit. Many podcasters want to make money to at least pay for the expense of podcasti...

Make Friends Using Your Stories – Episode 183 Our goal with our podcast is to create meaningful relationships with our listeners. Powerful, profitable relationships. People do business with those they know, like and trust. That is the definition of a relationship. The best way to create meaningful relationships is to use engaging content. One of the best ways to create content that is engaging is...

7 Steps To Push Past The 7-Episode Wall of Podfading – Episode 178 Many podcasts start only to soon fade away. I'm sure there are many reasons podcasters quit. If you are diligent, you can follow these 7 steps to push past the 7-episode wall of podfading. Seven episodes. Many podcasters fade at that mile marker. Maybe podfading kicks in because the podcaster didn't realize how much work it would t...

Your Self Doubt Is Not So Different – Episode 177 We all fear that no one will have any interest in our art. We fear that we will be discovered as a fraud by the true professionals. We all have that little voice in our head creating that self-doubt. I want you to understand that your self-doubt and fears are not so different from everyone else. Does that happen to you? Do you get a little nervous...

Learn Podcasting From The Pros – A Critique – Episode 182 We often talk abut coaching and receiving feedback about your show from somebody other than your mother. Today, I want to share with you that process and help you learn podcasting from the pros. I do a show with Dave Jackson from School of Podcasting called " The Podcast Review Show ". Dave has 20+ years of experience teaching people techni...

How To Get More Listeners For Your Podcast – PTC Episode 181 How do I get more listeners? How do I grow podcast traffic? How do I create more engagement. How do I get more people to my website? I hear those question quite often. It is a battle every marketer faces. How do I bring more customers in the door? I knew the subject was a hot topic, because I see discussions everywhere. How many product...

How Much Work Is Podcasting? – Episode 180 Many new podcasters getting into the space do not realize the amount of work it takes to create a show on a regular basis. A 30-minute episode doesn't necessarily mean 30 minutes of work. So, how much work is podcasting? Recently, I was contacted by a podcaster for coaching. He wanted help refining his podcast process. He was spending eight hours every we...

9 Things To Create A Unique Podcast Brand – Episode 179   When I began in radio nearly 30 years ago, I began developing my style by copying my mentors. It wasn't long before I realized I would never stand out by being a cheap imitation. Here are 9 things you can do to create your own unique podcast brand. Standing out and being unique is critical when creating a memorable brand. Work to get your l...

How To Grow Your Audience By 10x – Episode 176 If you want to grow and develop, you need to push yourself. Self-development requires you to get uncomfortable. Nobody grows in their comfort zone. This is especially true if you want to grow your audience by 10x. In the online business space, you hear a lot of people talking about 10x. You hear them encourage you to grow your business by ten times it...

Determine Your "Why" And The "How" Will Follow – Episode 175 One of my favorite speakers is Simon Sinek. He is all about knowing your why. In episode 170 , we discussed what the pros say about branding. Simon's book "Start With Why" was part of that episode. During his talks , Sinek likes to use Apple as an example. Many branding expert use Apple, because they are so successful in creating passion...

Do You Know Where You Are Going [Goal Setting] – Episode 174   Do you know where you are going? Have you set goals? Without a road map, you will never get anywhere. LACK OF GOALS We just lost a guy from our mastermind, because his goals were not clear. He let that get in his way. The mastermind started back in February. We had intended to take it to three months and then evaluate the progress. We...

My Top 7 Takeaways From Podcast Movement 2017 – Episode 173   Podcast Movement 2017 is in the books. It was a fantastic week in Anaheim. Can I share with you my top seven takeaways from the conference? Podcast Movement is an opportunity for nearly 2,000 people in the podcasting world to gather and share ideas. I had the opportunity to make some great connections that should really help me to move...

From Zero To A Podcast A Week – Episode 172   When you are trying to ramp up your podcast from nothing to consistently publishing a podcast a week, you need to develop a plan. That plan should contain a few critical steps.   To be successful, develop an overview of the show. Build a structural foundation that you can use for each episode. Review your show to get the best content. Finally, create a...

How To Get Your Guest To Share Your Interview – Episode 171   Do you want more downloads for your interview episodes? Are you actually asking your guest to share your interview episode and showing them how to share it? Your guest is a wellspring of new contacts and listeners. Use that network to your advantage.   We interview guests on our shows to add depth to the content, contribute additional i...

What The Pros Say About Branding – Episode 170   Branding is crucial to the success of your podcast. More importantly, it is critical for your own personal success. Have you defined your brand?   There are some major voices on the subject. I have found ideas from four of my favorite branding experts.   Interestingly, all four have a similar theme … purpose.   Gary Vaynerchuk From Inc. 8/2/2016   F...