Influential Voices of Authority

Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness and capture attention? Storytelling can transform your podcast. I was on a coaching call with Arman the other … Continue reading How To Capture Attention – Episode 219 → The post How To Capture Atten...

Everybody wants more downloads. We all want our listeners to engage with our content. So, why isn't it happening? No matter what we try, it seems our effort to create engagement fails. [DOWNLOAD: 75 Ways To Create Engagement] The gurus make it sound so easy. Build your audience and you're all set. Oh, if it … Continue reading 6 Reasons Your Podcast Engagement Fails – Episode 218 → The post 6 Reaso...

Does the thought of selling make your palms sweaty? Do you get that pit in your stomach? There is a way to ask for the sale even if you are a horrible salesperson. You can close the deal without having to be pushy or use a hard close. Zig Ziglarhad many great quotes. One of … Continue reading How To Ask For The Sale When You're A Horrible Salesperson – Episode 217 → The post How To Ask For The Sal...

Real Podcast Business Results With James & Amy Hebdon – Episode 216 Have you ever dreamed of turning your podcast into a business? It sounds so easy when the gurus talk about it. They all say, "Build an audience and sell them something." The "what" is easy. It is the "how" that gets a bit … Continue reading Real Podcast Business Results With James & Amy Hebdon – Episode 216 → The post Real Podcast...

6 Reasons Podcasts Don't Make Money – Episode 215 You have tried to make money with your podcast, but nothing seems to be working. You have searched the internet and see many with the same question. Many people ask, but few have any real concrete answers. The gurus make it sound so easy. Launch a … Continue reading 6 Reasons Podcasts Don't Make Money – Episode 215 → The post 6 Reasons Podcasts Don...

How Oscar Trimboli Landed On The List Of Best Australian Podcasts – Episode 214 Oscar Trimboli is the host of the "Deep Listening Podcast". He teaches people how to be more effective with their listening. By getting dedicated to learning more and refining his content, he now not only has an incredible business doing what … Continue reading How Oscar Trimboli Landed On The List Of Best Podcasts Of...

The Top 3 Episodes of 2018 – Episode 213 As we bring 2018 to a close, let's look back over the year at the 3 Podcast Talent Coach top episodes that received the most downloads this year.   #3 – INTERVIEW QUESTIONS The number 3 episode of 2018 was based on my list of 17 … Continue reading The Top 3 Episodes of 2018 – Episode 213 → The post The Top 3 Episodes of 2018 – Episode 213 appeared first on...

How Your Podcast Guest Can Build Your Authority – Episode 212 Do you interview guests on your podcast? Have you ever wondered why so many hosts use interviews? When your listener benefits by the info provided by your guests on a consistent basis, your show is viewed as a great resource. Your podcast guest builds … Continue reading How Your Podcast Guest Can Build Your Authority – Episode 212 → The...

Where More Engagement Begins – Episode 211 We all want more downloads and more engagement for our podcast. If you're not growing, you are shrinking. But where does that engagement begin? There are many theories on engagement. Many work. It is usually about style. However, one principle holds true. If you want more engagement, you … Continue reading Where More Engagement Begins – Episode 211 → The...

[PODCAST BRAND]What Is Your Superpower? – Episode 210 Have you defined and developed your superpower? If you want your podcast brand to stand out from others and be the podcaster that comes to mind first when thinking of your niche, you need to have a superpower. It is what makes you different. I was in … Continue reading [PODCAST BRAND]What Is Your Superpower? – Episode 210 → The post [PODCAST BR...

How To Increase Your Podcast Downloads – Episode 209 Most of us want to grow our audience, increase podcast downloads and become more influential in our niche. I recently conducted a survey asking about your biggest challenges with regard to your podcast. The most frequent response revolved around ways to increase podcast downloads. If you … Continue reading How To Increase Your Podcast Downloads...

Your Podcast Just Destroyed Your Credibility – Episode 208 Your podcast is an amazing tool to build your authority in your space. The content and teaching your provide on your show lets your listener get to know, like and trust you. Be careful. Don't let your podcast destroy your credibility. Use it to build authority … Continue reading Your Podcast Just Destroyed Your Credibility – Episode 208 →...

How To Define Your Ideal Target Listener For Your Podcast – Episode 207 So many people talk about creating your avatar or ideal target listener. They talk about why to do it. Rarely do they explain how to do it. That is what I want to talk about today. When I ask people to tell … Continue reading How To Define Your Ideal Target Listener For Your Podcast – Episode 207 → The post How To Define Your...

Your Key To Success In The Next 12 Months – Episode 206 What does success look like for you over the next 12 months? You hear so much about setting goals. How specific have you made your goals to ensure success in the next year? Now, this episode isn't all about setting goals. We are … Continue reading Your Key To Success In The Next 12 Months – Episode 206 → The post Your Key To Success In The Ne...

What Is Your Role On Your Podcast? – Episode 205 This week, I helped launch a morning show on the radio. As we built it from the ground up, we created every piece from scratch. This required us to determine the role each host would have on the show. It got me thinking about you … Continue reading What Is Your Role On Your Podcast? – Episode 205 → The post What Is Your Role On Your Podcast? – Episo...

Behind The Scenes Of A Podcast Coaching Session – Episode 204 A few months back, Dave Jackson and I reviewed the Jeep Talk Showon the Podcast Review Show. Tony Muckleroy, one of the hosts of the show, reached out to me for a follow up review. Today, I want to take you behind the scenes … Continue reading Behind The Scenes Of A Podcast Coaching Session – Episode 204 → The post Behind The Scenes Of...

Grow Your Podcast Audience Challenge – Episode 203 Most of us want to grow our audience, increase downloads and become more influential in our niche. It is usually one of the goals I hear from podcasters. If you were to list your top three struggles with your show, would one hurdle you list be increase … Continue reading Grow Your Podcast Audience Challenge – Episode 203 → The post Grow Your Podca...

Can't Catch Up To A Bad Opening – Episode 202 Start strong. You can't catch up to a bad opening. You work hard to get your audience to push play on your podcast. Don't risk losing them by wandering into your content. Create a powerful introduction to hook their attention. At Podcast Movement 2017, I … Continue reading Can't Catch Up To A Bad Opening – Episode 202 → The post Can't Catch Up To A Bad...

The Most Important Step To Building Your Audience – Episode 201   In working with a new client the other day, he wanted to build his audience. He had a few dozen listeners and wanted to know how to build it to a few thousand. I explained the best way to grow was to put … Continue reading The Most Important Step To Building Your Audience – Episode 201 → The post The Most Important Step To Building...

Which Brand Building Side Are You On? – Episode 200 Have you picked a side when building your brand? Are you trying to please everyone? Brand building requires stirring passion in your audience and upsetting a few others. You have heard the saying … "You can please some of the people some of the time, … Continue reading Which Brand Building Side Are You On? – Episode 200 → The post Which Brand Bui...

Can You Make Money With Your Podcast? – Episode 199 Are you like most podcasters who contact me for help? Are you trying to make money with your podcast? When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might be … Continue reading Can You Make Money With Your Podcast? – Episode 199 → The post Can You Make Money With...

Getting The Sale vs. Building The Relationship – Episode 198 Are you focusing on the sale or are you focusing on the building the relationship with your client? I am often asked how to make money with a podcast. The short answer is easy – have something to sell. The longer answer is build a … Continue reading Getting The Sale vs. Building The Relationship – Episode 198 → The post Getting The Sale...

The Six Essentials Of A Lead Magnet – Episode 197 Many of my clients and those that join Dave Jackson and me on the Podcast Review Show want to grow their e-mail list. Rather than offering a powerful lead magnet, many of them simply have a "subscribe to my newsletter" button. How often are you … Continue reading The Six Essentials Of A Lead Magnet – Episode 197 → The post The Six Essentials Of A L...

How Much Prep Is Too Much? Podcast Struggles – Episode 196 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles.   RELAUNCH What giving me the most headache is relaunching my podcast after a long time not producing because life took a turn. My gear has been in storage after some life changin...

Help With Getting Booked As A Guest and Choosing Content – Episode 195 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles.   AFFILIATE MARKETING One issue that is giving me trouble is the technical side of affiliate marketing. There were many times when I wanted to give up my production an...