Influential Voices of Authority

Podcast Movement 2019 is in the books. Thousands of podcasters hit Orlando, Florida for another great year of learning, connecting and sharing. The sessions were full of podcast stats. One of my favorite sessions each year at PM is the State of Podcasting presented by Rob Walch, VP of Podcaster Relations at Libsyn. "Yes, that marketing … Continue reading 60% of Your Listeners Are Here – Episode 24...

Podcasters get all worked up over negative comments and reviews. Don't let it get to you. One comment is not a true reflection of your podcast brand. Podcasters are not alone. I fought this a lot in radio. EVERYONE HATES IT When I programmed radio stations, on-air talent would come into my office all the … Continue reading Podcast Brand Positioning – Episode 243 → The post Podcast Brand Positionin...

WHY STORYTELLING Have you noticed a lot of the business interview podcasts sound the same? We are hearing the same guests answer the same questions time and time again. How do you become unique in this sea of sameness? Story. Story and storytelling can transform your podcast. Your personal experiences and stories make you unique. … Continue reading The Power of Story – Episode 242 → The post The P...

I was hopping around on Facebook this weekend checking out a lot of podcast Facebook groups. The questions keeps coming up. "How can I make money with my podcast?" Regardless of the vehicle you use to generate revenue with your show, you will make no money unless you get your listeners to take action. There … Continue reading Turn Podcast Listeners Into Customers – Episode 241 → The post Turn Podc...

Many people want to make money with their podcast. However, the podcast isn't structured to help achieve that goal. How do you generate a profit? If you would like ideas to make money with your show, get my free guide "6 Ways To Make Money With A Free Podcast" at PodcastTalentCoach.com/MakingMoney. I see a lot … Continue reading The Podcast and Profit Connection – Episode 240 → The post The Podcas...

In this episode, we talk about the importance and benefit of a structure for your podcast. Build your foundation. Then, build each episode upon that foundation. Do the little work daily to build your foundation upon which to build your brand. CHRIS YOUNG Country artist Chris Young is in town tonight. Probably the 6th time he … Continue reading The Benefit Of Podcast Show Structure – Episode 239 →...

So many gurus tell you to create your podcast avatar. They might even tell you how to define your target listener. However, very few teach you how to use that podcast avatar once you have it created. THE IDEAL LISTENER Why do we create an avatar or ideal listener? Dave Jackson and I do a … Continue reading How To Use Your Podcast Avatar – Episode 238 → The post How To Use Your Podcast Avatar – Epi...

People have been reaching out to start a podcast. Today, I want to help you with 2 things. I want to show you how to start a podcast fast. I also want to show you how to create your episodes quickly. I have developed a system to help you launch a podcast in four weeks. … Continue reading How To Start A Podcast Fast – Episode 237 → The post How To Start A Podcast Fast – Episode 237 appeared first o...

Is your podcast your passion? Do you love your podcast niche? Father's Day helped me rediscover the reason I coach and create this podcast. The day reminded me of my passion. DAD AND BASEBALL It was a tough Father's Day for me this year. We buried my dad five days earlier. He had a brief … Continue reading Rainbows And Passion For My Podcast Niche – Episode 236 → The post Rainbows And Passion For...

What is the purpose of your lead magnet? Did you create your lead magnet just to get an e-mail or launch your funnel? The real purpose of your lead magnet is to create a relationship. A lead magnet is something of value you give to a person in exchange for the contact information. This allows … Continue reading What Is The Purpose Of Your Lead Magnet → The post What Is The Purpose Of Your Lead Mag...

I saw a post on Facebook the other day. "Everybody *wishes* they were successful – who wouldn't want that? But how many are really doing everything they can to achieve it?" Former Indiana basketball coach Bobby Knight said it a little differently. He said, "Most have the will to win, few have the will to … Continue reading Are You Really Doing The Work To Be Successful? → The post Are You Really D...

Why are you creating your podcast – because you love it or to gain a ton of listeners? Both. But, it has to be about your passion first. Be passionate. Love what you do. You don't want to be forced to entertain a large audience with a topic that feels like work. You want a … Continue reading Why Are You Creating Your Podcast → The post Why Are You Creating Your Podcast appeared first on ErikKJohns...

"Oh, if only I had better sound quality, my downloads would surely go up." Wrong. It isn't your mic or sound quality holding you back. It is your content, personality and originality. It seems the conversations about the "right" mic have increased quite a bit lately. Should you use a dynamic, condenser or ribbon mic? … Continue reading Your Download Problem Isn't Your Mic – Episode 232 → The post...

Are you looking for a way to transform your content into engaging entertainment? Use stories. Storytelling can be a powerful tool for your podcast. If you would like my Story Development Worksheet, find it at PodcastTalentCoach.com/story. CLIENT'S STORY I was working with a client the other day and he was having a tough time structuring … Continue reading When A Podcast Story Overstays Its Welcome...

Have you ever struggled balancing content creation and podcast promotion? We all want to grow our audience. How do we increase those downloads? Focus. I was working with a client the other day. He spends a lot of his time during the week creating his podcast and working with clients. However, his goal is to grow … Continue reading Why Your Podcast Promotion Does Not Work → The post Why Your Podcas...

In the last few free strategy callsI've had with podcasters, we have been talking about money and generating revenue with your podcast. I had a call just the other night. She wanted to figure out how to sell sponsorships for her show. One of my clients wanted to get his show on the radio. He wanted … Continue reading How We Got $2k Per Episode By Adding Value → The post How We Got $2k Per Episode...

As we develop our business around our podcast, we strive to build trust. In order to build trust, we must develop relationships with our listeners. Friendships are created when you truly know everything about a person. This is the reason it is crucial that you define your single target listener. Many podcasters refer to their … Continue reading How To Develop Your Ideal Target Podcast Listener → T...

I heard a great quote the other day. "Even a second grader looks like an expert to a first grader." It is so true. You are an expert to someone. If you are trying to teach, coach or consult others, determine what you know that the beginner or person a few steps behind you might … Continue reading 3 Ways To Position Yourself As An Expert → The post 3 Ways To Position Yourself As An Expert appeared...

Let's talk about your brand. What are you doing to make your podcast brand stand out from the others? We need to find ways to make you unique. When people hear your name, they need to think of something specific. That is the power of a unique podcast brand. The word brand is defined as … Continue reading 8 Steps To Podcast Brand Positioning – PTC 226 → The post 8 Steps To Podcast Brand Positioning...

So many podcasters tell me they want to create a podcast around their area of expertise, but fear there are already too many podcasts in that niche. When the space is occupied, should you stay away and find another niche. If people are already experiencing success in your niche, that is proof there is a … Continue reading Storytelling Transform Your Podcast – Episode 225 → The post Storytelling Tr...

You have probably heard the old saying, "Keep it simple stupid." It is easy to understand yet difficult to implement. Let's talk about your podcast process and how to make more progress quickly. "Keep it simple stupid" is the shortened version of Occam's Razor. It is also known as the law of parsimony. Occam's Razor … Continue reading The Razor That Makes The Process Easy → The post The Razor That...

"I hate the sound of my voice." I hear that complaint quite often. Many people do not like the sound of their own voice. It is quite common. It is also quite natural to dislike the sound of you own voice when hearing a recorded version of it. When you talk, the bones in your … Continue reading Like Your Voice – Episode 223 → The post Like Your Voice – Episode 223 appeared first on ErikKJohnson.com...

Do you ever find your podcast eating up your entire week? The workflow seems never ending. How do you manage your time? Once you get one episode complete, you need to begin working on the next. After awhile, it seems like the podcast is the only thing you do. Eventually, the podcast feels like work. … Continue reading Your Podcast Is Eating Your Week – Episode 222 → The post Your Podcast Is Eating...

If "how do I get more downloads and engagement" is the question I am asked most often, "how do I make money with my show" is a very close second. When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might … Continue reading The Problem With Podcast Pricing – Episode 221 → The post The Problem With Podcast Pricing – Epis...

Ugh. If I only knew then what I know now. Are you like me? Have you said that to yourself more than once? Things could have been so much easier. I'm like most podcasters. I wanted to make money with my podcast. It sounded so easy. As I was building Podcast Talent Coach, I had … Continue reading The Man Who Chases Two Rabbits … – Episode 220 → The post The Man Who Chases Two Rabbits … – Episode 220...