Influential Voices of Authority

Your brand needs to have an identity. In radio, we called it stationality. It was the personality of our station. The rock station had a different stationality than the pop station. Our country station had a different stationality than the news/talk station. The rock station had that swagger. They were the rebels and trouble makers. You … Continue reading 4 Ingredients To A Powerful Podcast Brand...

  When it comes to creating engagement with your podcast, it all starts with the proper preparation. Before you even start recording the episode, you need to determine what you hope to accomplish. This can be accomplished with an episode launch checklist that will help you reach those goals. The most important piece of your … Continue reading Your Episode Launch Checklist – PTC268 → The post Your...

A podcast interview is powerful for the growth of your podcast. This is true when you are the interviewer on your own podcast. It is also true when you are the interviewee being interviewed on another podcast. There are benefits to both of the interview. Before we get into the episode this week, I want … Continue reading Podcast Interviewer or Interviewee? – Episode 267 → The post Podcast Intervie...

What does success look like for you over the next 12 months? Have you broken your goals down to specific steps? Start to take steps toward reaching your goals. Now, this episode isn't all about setting goals. We are not going to talk about SMART goals and the five goal-setting steps. You know your goals need to be Specific, … Continue reading Start Now – PTC266 → The post Start Now – PTC266 appear...

Let's talk about creating your plan to make money with your podcast. What would it mean to you to generate some profit from your podcast? You could be looking to make this a business and career. You might want your podcast to be your side hustle. Maybe you are just looking to make a few … Continue reading The Podcast Profit Path – PTC265 → The post The Podcast Profit Path – PTC265 appeared first o...

Are you like most podcasters who contact me for help? Are you trying to make money with your podcast? STRATEGY When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might be able to help most. One of those questions asks … Continue reading Your Podcast Business Framework – PTC264 → The post Your Podcast Business Framewor...

There are things you can do this weekend that can grow your audience. Some tactics will have immediate effect. Others will grow your audience over time. Each tactic incorporates one powerful ingredient. Word-of-mouth. Word-of-mouth has worked for me time and again. You can start using it this weekend. RADIO AUDIENCE It was the spring of … Continue reading 7 Ways To Grow Your Audience This Weekend...

My "why" really hit me last Wednesday night. SALSA It was early evening while I was sitting at the kitchen table eating some chips and salsa. Well, it is tomatoes and other ingredients and seasoning that I affectionately call garbage dip and pass off as salsa. The chips were those little Tostitos that are about … Continue reading Why Is The Bullseye Worth So Much? – PTC262 → The post Why Is The Bu...

So many people feel structure will take away the opportunity to create and be spontaneous. My degree in architecture and career in radio proves that many people are very creative within a framework and structure. The framework actually gives your creativity focus. Focus is exactly how a show clock for your podcast benefits you. A … Continue reading How To Structure Your Podcast – PTC 261 → The pos...

Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. If you structure the focus of your show properly, your podcast can be an amazing tool to drive your business and generate revenue. OSCAR'S PODCAST When Oscar Trimboli came to me for coaching, he had the … Continue reading Incorporate Your Podcast Into Your Business – PTC260 → The po...

Sometimes we forget what we didn't know when we started. We think everyone knows what we know and we are not confident. The little voice in our head makes us doubt we have anything of value to share or the authority to do so. It all holds us back from launching our podcast or episode. … Continue reading Be Confident To Launch – PTC259 → The post Be Confident To Launch – PTC259 appeared first on Er...

Your podcast can rise above the other average podcasts when you use sound in a creative manner. When you add sound effects to your podcast that add to the listening experience, you add an element of show business to your show. Your effects add another level of entertainment to your content. Oscar Trimboli of the podcast … Continue reading The Creativity Of Podcast Sound – PTC 258 → The post The Cr...

If you want to create a business around your podcast and generate revenue and profit, you need to have a plan and process. Move your listener from casual interest to buying fan. You cannot start with making money. Start with you and your superpower. Then, you need to figure you what your audience needs. Where … Continue reading From Podcast To Profit – Episode 257 → The post From Podcast To Profit...

GROW YOUR PODCAST As Thanksgiving approaches in the U.S., Black Friday and Cyber Monday are coming. Along with it come big sales and great deals. It is a great opportunity to grow your show. But does it really need to be a special day like Black Friday or Cyber Monday in order to grow your … Continue reading 7 Ways To Grow Your Podcast And Business – Episode 256 → The post 7 Ways To Grow Your Podc...

When I talk with podcasters about their goals, many tell me they would like to make money with their podcast. Some tell me they want this to be their only job. Others tell me they would like to earn enough to cover the expenses. When we talk about the "how", podcasters often tell me they … Continue reading Go Beyond The Sponsor Ad – Episode 255 → The post Go Beyond The Sponsor Ad – Episode 255 app...

ANTICIPATION When you want your listeners to stick around and listen to what you have to say, you need to give them a compelling reason. Your listener needs to anticipate what is to come later in the show. You need to excite them. You need to tease them. Create anticipation. Dave Jackson of School of … Continue reading Creating Anticipation – Episode 254 → The post Creating Anticipation – Episode...

Does it feel like your podcast process eats up your entire week? Many podcasters get in that situation. You feel like you finish one episode only to begin the next. SCHEDULE & PLAN When it comes to your podcast process, we need to develop a schedule and plan that fits into your life. When you … Continue reading Streamlining Your Podcast Process – Episode 253 → The post Streamlining Your Podcast Pr...

Interviewing people is an art. If you do it well, you demonstrate your authority in your space while allowing your guest to become the star of the show. In this episode, I want to provide you a few podcast interview tips that will help your interviews become stronger. As I coach podcasters with their interviews, … Continue reading Podcast Interview Tips – Episode 252 → The post Podcast Interview T...

Are you like most podcasters? Are you trying to find ways to increase downloads of your show? I am building something that will help you increase your downloads, build your engagement and create some revenue with your podcast. I'm putting the finishing touches on it. It should be ready for you soon. Part of this … Continue reading Engagement Tips – Increase Downloads – Episode 251 → The post Engag...

CHIT CHAT Some podcasts start the episode with some chit chat. This is the small talk at the beginning of the show that really has very little to do with the show topic. "Hey, how are you?" "What have you been up to lately?" The small talk at the beginning of the show is sometimes … Continue reading IS PODCAST CHIT CHAT EFFECTIVE? – EPISODE 250 → The post IS PODCAST CHIT CHAT EFFECTIVE? – EPISODE...

Cindy J. Holbrook is "The Visibility Wiz". She is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to becoming a trusted and in-demand online authority. Clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal … Continue reading Podcast Visibility – Episode 249 → The p...

It seems so overwhelming. Launching and starting a podcast looks so technical and confusing. What do you need to start a podcast? START A PODCAST IN 4 WEEKS It really is much easier than it appears. You can truly have a show up and running in four weeks. When I was launching my podcast, I had … Continue reading What Do You Need To Start A Podcast – Episode 248 → The post What Do You Need To Start...

Imagine what you could accomplish if you couldn't fail. When was the last time you had to speak in front of a large crowd? The sweaty palms. The butterflies in your stomach. The racing heartbeat. Studies show that one of the most common fears is the fear of public speaking. The act of speaking probably … Continue reading What If You Couldn't Fail – Episode 247 → The post What If You Couldn't Fail...

I published episode 1 of Podcast Talent Coach on June 5, 2013. Now we are 245 episodes and 6 years into the show. Let's take a look back at the top 10 episodes so far.   10. My tools to make money with a podcast – Episode 184 How do I make money with my … Continue reading The Best of Podcast Talent Coach Over The Years – Episode 246 → The post The Best of Podcast Talent Coach Over The Years – Epis...

Have you ever hit that wall when nothing seems to go your way? Overwhelm and frustration attack the best of us. Here are five ways to battle it. Things slowed down for me over the summer. I had been cranking out the content. My clients had been making progress. Suddenly, I just felt like I … Continue reading Overcome Frustration and Overwhelm – Episode 245 → The post Overcome Frustration and Overw...