Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Hey folks… Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, I received a surprise LinkedIn message a couple months ago. It was from Monique Giroux, former head of sponsorship for CIBC and an inductee into the SMCC sponsorship hall of fame. I'd lost touch with Monique over the past few years. I knew she had stepped away from the industry and was vaguely aware she ha...

Every aspect of Christina Litz’s career had prepared her for a call she received from Diana Matheson. Diana – a Canadian soccer legend – knew there was nobody better to help bring her vision of a professional domestic women’s league to life. That vision officially manifested on the pitch on April 16th at BC Place in Vancouver. While the home squad prevailed 1-nil over Calgary Wild FC, that was lik...

Hey folks, Gavin Roth here with another episode of the Influencers of Sponsorship Marketing My featured guest is Pierre Arsenault, CEO of U SPORTS. The U SPORTS brand was unveiled on October 20th, 2016, to recognize more than 118 years of history. The organization’s goal is to give student-athletes and national championships the visibility, appreciation and reward they deserve. After an exhaustive...

Hey folks, Gavin Roth here with another episode of the influencers of sponsorship marketing It’s been about a year since my last episode. Let’s just say, work life has gotten in the way of my passion projects. But thrilled to say I’ve been asked by a number of industry friends when I’ll be releasing new episodes. So here we go. My first guest of the new season is Kathy Henderson of Hockey Canada....

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Homestand Sports – authentically connecting iGaming brands with sports fans wherever they are. For more, visit homestandsports.com. I love talking to athletes. Especially the successful ones. And no, not in a creepy fan-boy way. When you spend time with elite athletes, you can’t help but notice what made...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Homestand Sports – authentically connecting iGaming brands with sports fans wherever they are. For more, visit homestandsports.com. For this episode, we head across the pond to Italy. More specifically, to beautiful Turin. And even more specifically, to the headquarters of iconic Juventus FC. I caught up...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Unless you were living under a rock over the past couple of months, you are aware that the WNBA invaded Toronto in May. What you may not have...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Spend a few minutes in Alyson Walker’s orbit and you can’t help but be impressed. If I were to distill her many hallmarks down, I’d say Drive...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Adam Mitchell is the kind of person who swings into action when he isn’t happy about something. He resented the fact that over $100b was spen...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ If you want to get Brent Barootes going, ask his opinion on Toronto being the quote unquote centre of the universe. And ask him to talk spons...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing (https://rothrevenue.com/), sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/. As we celebrate International Women’s Day on March 8th, it’s hard to think of a more appropriate guest than Natha...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com Canadian Tennis is having a moment. It’s actually been having a moment for the better part of the past decade. So, I tracked down the man task...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Elevent, makers of sponsorship software that track, evaluate and manage all requests for partnerships. Learn more at Elevent.co Keith Pelley is inarguably one of the most accomplished sports media and sports marketing executives in the world. Appropriate given his role as CEO of the DP World Tour (former...

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Elevent, makers of sponsorship software that track, evaluate and manage all requests for partnerships. Learn more at Elevent.co Bobby Sahni is a champion of diversity and growth. And while that could sound lofty, he has the credentials to back it up. Bobby is a leading Canadian authority on ethnic market...

Nic Sulsky is not short on passion, enthusiasm, and opinion. He also knows the iGaming space as well as anyone… anywhere. Combine those two and you can see why PointsBet – an Australian-owned sportsbook operator – tapped Nic to lead their sales and marketing efforts in Canada. You see, PointsBet entered the Ontario sportsbook waters at a disadvantage to their rivals when the government opened the...

Jacquie Ryan was destined to end up in her current role as Chief Brand & Commercial Officer of the Canadian Olympic Committee. From growing up in an Olympic family to working as a ski instructor to an internship at a top sports marketing agency, to leading the Olympic portfolio at RBC, and reshaping the philanthropy and sponsorship portfolio at Scotiabank. Yes, Jacquie landed in the perfect role....

I’m back from a summer hiatus and thrilled to welcome Pat O’Brien onto the show. You may know Pat from the trademark cowboy hat he proudly wears to industry events. He’s a great guy who embodies the spirit of the property he has worked at for the past 16 years – the iconic Calgary Stampede. We discuss how Pat landed the role as Manager of Sponsorship at the Stampede and who inspired and supported...

In this episode I catch up with Nicolas Marullo, CEO of Cinco. For 19 years, Nick and his team at Cinco have been at the forefront of experiential marketing. So it came as no surprise to me when I learned of his virtual experiential marketing platform called xSpace. Nick gives the lowdown on how xSpace came to be…why it is so relevant in today’s sponsorship marketing space…and how it is being used...

As my listeners know, mentorship is a central theme of this podcast. And there’s one name that tends to come up more often than others. And that name is Dave Hopkinson. Dave was Chief Commercial Officer at Maple Leafs Sports & Entertainment where he spent 23 years, working his way up from ticket sales. He then made headlines, by going overseas to take on a similar role for Real Madrid – the most p...

An important detour for this episode as I chat with 3 of the leaders in the sponsorship and sport marketing education space. Three people charged with inspiring the next gen of sponsorship and sports marketers. My guests are: Cheri Bradish - Loretta Rogers Research Chair in Sport Marketing at Ryerson University Peter Widdis - Professor of Marketing and Innovation... and Program Coordinator of Spor...

My guests on this episode are: Danielle Donkers – Associate Director, Sponsorship at SickKids Foundation And Renee Hopfner – Director of Community Investment at Sobeys. SickKids Foundation is one of the true gold standards in the cause space. They stage several signature annual fundraising events… and as you’ll hear, had to flip all those plans on their head to address this new reality. Sobeys is...

My guests on this episode are: Ashley Curran – Associate Vice President of Community Investment at Canadian Tire Corporation; She is responsible for driving corporate social responsibility programs which includes managing the brand and fundraising in support of Canadian Tire Jumpstart Charities. And Francis Dumais – Partner & Co-Founder at Elevent – a leading sponsorship marketing agency that coun...

The focus of this episode is Branded Content. Now the concept of branded content is hardly new … brands like Nike and Red Bull have made it a cornerstone of their marketing plans for years. And perhaps unintentionally, they have led a subtle yet important pivot in the execution. More sponsors of branded content have bravely agreed to take a back seat… letting the story take centre stage. And ultim...

The focus of this episode is Purpose-Driven Partnerships. “10,000 Meals a Day – MLSE And Second Harvest Team Up To Feed Toronto” That was the name of an amazing partnership with purpose spearheaded by MLSE in April. To get the backstory and deeper context around why it was - and is - so important, I am joined by… Lori Nikkel – CEO of Second Harvest, Canada’s largest food rescue organization and a...

Gavin is joined by Dr. Norm O'Reilly. Dr. O’Reilly is a professor at the University of Guelph and one of the leading scholars in the business of sports. He is co-author of the Canadian Sponsorship Landscape Study, now in its 14th edition. We discuss Norm's journey, the CSLS and the impact of COVID-19 on the sports and sponsorship industries.