Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Gavin is joined by a panel of experts - Sarah Stovold of NextWave by IMI, Ian Malcolm of Lumency and Cary Kaplan of Cosmos Sports & Entertainment - to explore the short-term impact... what the new normal may look like... how brands and properties are helping... and whether there is room for optimism right now.

Chris Overholt is President & CEO of OverActive Media Group, a global esports and entertainment enterprise with franchises in Overwatch, Call of Duty and League of Legends. Chris’ bio reads like a master class in career management – he started with the Raptors in 1996 and then moved on to senior sales and marketing roles south of the border with the Florida Panthers and Miami Dolphins before retur...

My final episode of 2019 features Ian Malcolm - founder & CEO of Lumency, a leading sponsorship marketing agency that works with top brands like Toyota, Labatt and Telus. Ian’s a strategic thinker who is hyper focused on value creation and continuous improvement. He is also full of insights and shares a bunch of them in this episode, including… • The genesis of Lumency and the core values the orga...

This episode’s featured guest is Paul Joliat – Assistant VP, Sponsorship & Philanthropy at Sun Life. Sun Life is one of the most active brands in Canada from an advertising, sponsorship and cause marketing perspective. Paul is a veteran of the sponsorship marketing wars, having negotiated deals from both sides of the table, many of them award-winners. November was Diabetes Awareness Month, and you...

Tanya leads sponsorship strategy for Rogers. She offers insights into Rogers Hometown Hockey property. How Rogers has expanded into music (Live Nation) and mass transit (Pearson Airport). And how the new Rogers brand platform - Make More Possible – gets integrated into their partnerships.

Jim is VP & Head of MediaCom Sport & Entertainment – the sponsorship division of MediaCom. He is one of the most respected sponsorship marketing execs in Canada and helped create the award-winning Kraft Hockeyville initiative. In this episode, he shares insights into that program as well as trends and advice.

This episode’s featured guest is Don Mayo – Global Managing Partner of IMI International – a globally recognized marketing consultancy specializing in pre, during and post-evaluation of marketing initiatives, including sponsorship, brand marketing and media. For those who haven’t had the pleasure of meeting Don, this podcast will give you a small taste of his wit and intelligence. One of the true...

Bart is Managing Director at Torque Strategies. His journey is unique, including a stint in baseball operations with the Toronto Blue Jays. In this episode, Bart shares insights into a campaign Torque developed for Canada Media Fund, highlighting the amazing content produced in Canada. We also discuss a very ambitious activation Torque worked on for HBC that helped re-establish the iconic retailer...

Sam is SVP & Managing Director, Canada at Endeavor Properties. He is a true partnership architect who believes that your reputation is your currency. In this episode, Sam shares examples of some of the sponsorship programs he helped shape in challenging sectors like gaming and pharma. We also discuss trends and the evolution of Endeavor from its roots as IMG.

Gord is president & founder of Charlton Insights - a leading research agency that specializes in sports & entertainment sponsorships, working with properties and sponsors alike. We discuss how Gord and his team help properties attract and retain sponsors, and how brands maximize their activations.

Matt is president & COO of the Hamilton Tiger-Cats and oversees sales, marketing, corporate partnerships and community and municipal relations. We discuss the special connection team owner, Bob Young, has with the team and the community, and we go deep into the genesis and planning of Tim Hortons Field. Matt also shares his views on sponsorship trends and offers outstanding personal and profession...

Bonnie is president of A&C. She is a leading authority on sponsorship strategy and negotiation, and former Chair of the SMCC. Bonnie shares insights into TD's partnership at Union Station and the TO Live/Meridian partnership - both architected by Bonnie and her team at A&C.

This episode features Josh Epstein, Managing Director, Sponsorship at BMO. Josh is one of the most respected sponsorship executives in the country. He speaks with a passion and conviction that is rare. We discuss... - How 5 seconds of courage helped kick start Josh’s career. - The amazing network Josh has cultivated over his career. - Insights into the RBC Olympians program, an initiative that hel...

Mark is President & CEO of T1 – one of Canada’s top experiential marketing agencies. He is the definition of an Influencer of Sponsorship Marketing. He has parlayed his passion for meaningful connections, events and helping brands drive business results into a successful business. And he’s never short on opinion. T1 turns 25 on May 16th. And sponsorshipX – the world class sponsorship marketing con...

Matt is Vice President, Brand at RBC. In this episode, Matt shares insights into RBC’s Olympic Training Ground program. We discuss RBC’s support of Golf and how RBC decides which golfers to endorse. Matt explains how RBC filters through the hundreds of proposals they receive each month. He shares other marketing initiatives that have caught his eye, trends he is noticing...and great professional a...

Jordan is Head of Global Partnerships at MLSE. He shares insights into MLSE's unique partnership team structure and approach to prospects. He shines a light on two highly effective partnerships of very different magnitude - one with Osh Kosh and one with Scotiabank. Jordan also tells a cool story of how he parlayed an internship at WWE into a successful career in partnership sales. And he discusse...

Ep. 5: Dana Gladstone - Vice President, Partnership Strategy & Licensing at Hockey Canada by Gavin Roth

This episode features Lisa Ferkul who is Director, Hockey Sponsorship at Scotiabank. Lisa shares insights into the landmark Scotiabank Arena deal and how it is much more than a name on the side of a building. We also discuss sponsorship marketing trends and Lisa offers great professional development advice.

Jennifer is Senior Director of Partnerships for TIFF. She shares insights into TIFF's partnership activation strategy, the benefits of moving to a Hunter/Farmer model, new asset creation and how they tackle the ROI challenge. Jenn also provides her unique perspective on mentorship and offers great professional development advice.

Andrea Shaw is a sponsorship marketing Hall of Famer. The founder and Managing Partner of TTG Canada joins Gavin to share memories and insights into the 2010 Olympic and Paralympic Winter Games, where Andrea was head of sponsorship sales and marketing and led her team to a record $760 million in sponsorship revenue. Andrea also shares her philosophy on partnerships, a story about leadership in the...

In this episode of the Roth Revenue Podcast, Gavin sits with Steve Merker - head of fundraising at the world-renowned Princess Margaret Cancer Centre's foundation. We discuss how Steve helped launch the Ride to Conquer Cancer. Best practices in cause marketing sponsorships. A cool story of his first pitch to Swiss Chalet. And great professional and personal development advice.

My chat with Hari Sihvo who heads up sponsorship strategy and negotiation for MolsonCoors in Canada. How Hari got his start in the business.. Insights into Molson activations. His mentors. And advice for those looking to break into the business.

Episode 4 of the Roth Revenue Podcast, featuring Brian Cooper - CEO of MKTG Canada. MKTG is the sponsorship and experiential marketing agency for Scotiabank, Canadian Tire, Adidas, Boston Pizza and other leading brands. Brian and his team played a key role in the landmark Scotiabank/MLSE partnership. We talk about that deal, Brian's relationship with Wayne Gretzky and his keys to personal and prof...

Dan MacKenzie is VP & Managing Director of NBA Canada. In this episode, Dan shares insights on the growth of basketball in Canada, an overview of a very cool new property called "NBA Crossover" that blends sport with the arts, and a great piece of advice on how to apply for your dream job.