Influencer Marketing Roundup

LinkedIn has decided to play in the big leagues, Meta is betting on series content and long form TV viewing, the UK is on the way to banning social media for minors, and the entire marketing industry descended on Cannes for the annual Lions Festival. Needless to say it was a busy month in the industry, so let's break down the top platform news, best brand influencer activations, and reports w...

Meta is in it's "separate app for everything" era, YouTube is making it more interesting to be a top 1% fan, LinkedIn is going all in on IRL, and much more. It was a busy month in the world of social media and influencer marketing, so let's break down the top platform news, best brand influencer activations, and reports worth reading from May. 

Affiliate links have come to Reels, Vine is back, and Alix Earle launches a new brand that sells over $1 million in less than 5 minutes! It was a busy month in the world of social media and influencer marketing, so let's break down the top platform news, best brand influencer activations, and reports worth reading.

Newfronts, landmark Meta/YouTube court cases and more. This may have been the busiest month of the year thus far in the world of social media and influencer marketing, so let's break down the top platform news, best brand influencer activations, and reports worth reading.

February was a weird month. It started with Moltbook and UpScrolled exploding onto the scene, saw Spain and many more countries join the fold of a potential u16 social media ban, and a slew of new social features including Snapchat subscriptions, TikTok's local feed and Instagram's "Shop the Look" feature that has creators up in arms. So lets dive into the top social platform u...

TikTok finalized it's US spinoff, Meta is testing paid subscriptions, X does a $1M giveaway for articles, and much more. Let's dive into the social platform news, best brand influencer activations, and reports worth reading in this edition of the Influencer Marketing Roundup. 

The TikTok spin off has been "signed", Instagram is launching a TV app, the Oscars is coming to YouTube, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

The TikTok spin off has been "signed", Instagram is launching a TV app, the Oscars is coming to YouTube, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

TikTok is giving users more algorithm control and betting big on podcasts, Meta launches content protections for creators, YouTube is back on the DM's, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

Instagram goes back to it's social roots, Sora makes history, Gap roles out an affiliate program, and much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading.

A TikTok sale is possibly near (yet again), YouTube went big with their creator announcements, Instagram links may be on the horizon (one can only hope), and much much more. It was a busy month in the world of social media and influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading. 

Instagram made a slew of announcements, TikTok's still not banned, YouTube's on the offensive, and ESPN is going all in with creators. It was a busy month in the world of influencer marketing, so let's dive into the top social updates, best brand influencer activations and reports worth reading. 

We may have witnessed the two marketing campaigns of the year this month with American Eagle and Astronomer. And that was just the tip of the July spear. So let's take a look at the top social platform updates, best brand/influencer campaigns, and industry reports worth reading from a busy July

TikTok's quietly rolling out a new feature called Bulletin Boards,  Instagram and TikTok are working on TV apps to compete with YouTube, YouTube announced a new feature called “open call” for brands to audition content from creators  and Starbucks is hiring two “Global Coffee Creators,” who will travel to different cities around the world. These are just a few of the stories from a busy month...

From the Upfronts and Newfronts, to major platform updates, to brand collabs that had us all talking - let's look back at the busy month of May in the world of influencer marketing and the creator economy

Meta launched their CapCut competitor Edits to mixed reviews, YouTube celebrated their 20th anniversary with a slew of new features, and OpenAI is building its own social media network. This and much more from a busy April in the world of influencer marketing and social media.

We are days away from the TikTok ban deadline, but that's not stopping the platform from releasing new features. Nor is Instagram or YouTube slowing down. Let's take a look at the top social stores, best brand influencer campaigns, and top reports worth reading from the month of March. 

TikTok is back in the app stores, Instagram may release Reels as a separate app, and YouTube is officially watched more on TV's than phones. This and much more from a busy February in the world of influencer marketing and social media. 

From a 24 hour TikTok shutdown, to a slurry of Meta feature releases, to a look under the hood of the YouTube algorithm, it was an action packed month in the world of social media and influencer marketing. 

From the Supreme Court agreeing to take the TikTok case to Instagram launching trial reels, it was an action packed month in the world of social. Here are the top stories, best brand influencer activations and reports worth reading from December.

November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's book with scripted dramas, to Spotify making moves to be a more legitimate player in the creator economy - there is much to unpack from the month of Tha...

October brought a slew of social announcements including Digital Business Cards on Instagram, TikTok connecting creators and manufacturers to start brands on TikTok shop, YouTube testing AI powered comment reply suggestions, and more. Not to mention some killer brand influencer activations and three reports very much worth reading on the state of the industry. 

Google is now highlighting content creators as trusted sources in search results, TikTok introduced a new Delete and re-edit feature, Meta Unveils AI-Powered Video Avatars for Creators, and much more. These are the top stories in social media and influencer marketing from the month of September. 

August brought President Biden's White House Creator event, a slew of Instagram updates, some well executed brand influencer campaigns, and much more. Let's break down the top stories in social media and influencer marketing from the month of August.

July brought the Olympics, a White House invitation for creator economy experts, one of the largest influencer marketing acquisitions in history, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing from the month of July.