Influencer Marketing Roundup

June brought Cannes, VidCon, a slew of Instagram and TikTok release including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best brand influencer activations, and reports worth reading from the month of June. 

May brought the Upfronts, Newfronts, a host of new Instagram features, 60 minute TikTok's and much more. We are breaking down the top stories in social media and influencer marketing, best brand influencer activations, and reports worth reading from a busy month.  

From President Biden's singing of the TikTok ban bill, Meta looking to help Instagram influencers create AI bot versions of themselves, and YouTube shopping getting a glow up with 4 big updates -  we are breaking down all the top stories, best brand influencer campaigns and reports worth reading from a busy April.

March was another busy month in the world of influencer marketing. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a question of ownership), to YouTube testing the ability to skip to the good parts with AI, and LinkedIn introducing a video feed and enabling company ads from all accounts....

TikTok getting into photos, OpenAI announcing one of the biggest technology innovations in decades, epic Super Bowl creator collabs, and much more. These are the top social stories, standout brand influencer campaigns, and reports worth reading from February.

A viral 9 month cruise makes Atria Books a viral sensation, TikTok introduces 30 minute videos to compete with YouTube, Michael Cera roams the streets of New York with skin cleansers, and much more. These are the top social stories, standout brand influencer campaigns, and reports worth reading from January.

TikTok becomes the first non gaming app to reach $10B, Facebook ends its 55% ad revenue share program with creators, YouTube hides which channels get a cut of ad revenue, and much more from a busy month of December in the world of social media and influencer marketing. 

From Amazon's partnership with Meta and Snap, to TikTok sunsetting their $2 billion dollar creator fund, it was another busy month for the social media platforms. Add to that a burnt car leading to a Stanley viral moment, and Snoop Dogg going smokeless for Solo Stove, brand creativity was on high display. This is our November 2023 roundup, make sure you subscribe to never miss an episode.

Instagram releases a slew of new features including collaborative carousel posts, YouTube's affiliate hub goes live, TikTok's "Out of Phone" offering makes waves, Snap  introduces new creator/brand collaboration tools, Olaplex dupes the dupers, and much more in our October Halloween edition of the Influencer Marketing Roundup.

Ireland will offer the country's first degree in influencing, TikTok rolls out Shop to all US users, Youtube revealed a suit of new generative AI powered tools for creators at their "Made on YouTube" event, and much more from a busy month of September in the world of social media and influencer marketing. 

Amazon faces backlash after $25 per video influencer offer, the Creators Guild of America launches to protect the rights of digital creators, and WeAre8 becomes yet another new social platform to hit the scene. This and much more as we break down the top stories in social media and Influencer marketing from the month of August. 

From The rebrand of Twitter, to the launch of Threads, July was a busy month in the world of social media and influencer marketing. Lets take a deeper look at the top stories, standout brand campaigns, and research reports worth reading.

Elon challenges Zuck to a cage fight (yes that's real), Airbnb saves the day for Alix Earle and friends, Youtube drops thumbnail A/B testing, TikTok becomes a retailer, and so much more. These are the top stories in social media and influencer marketing from the month of June. 

Montana becomes first state to ban TikTok, Snap launches Collab Studio for brands to work with top Snap Stars, YouTube expands non-skippable ads to TV screens, and much more. This is the May roundup of all the hot news in social media and influencer marketing. 

Snap unveils new features at their 2023 Partner Summit, Twitter lifts the hood on their recommendations algorithm while reinstating blue verified for top accounts, Instagram takes on LinkTree with up to 5 links in bio, Pinterest announces multiyear ads partnership with Amazon, and much more.   

TikTok visited Congress, Meta officially launch verified, Spotify had a TikTok makeover, Twitter is limiting the For You feed to verified accounts, Lemon8 is a thing, and much more. We are breaking down all the top stories in social media and influencer marketing from a busy March.

From Musks' announcement of Ad Revenue Sharing, to Meta taking a page out of Twitter 's book with Verified, to the rise of de-influencing on TikTok , and everything in between, we have you covered with all the February news and announcements in social media and influencer marketing.

On this episode of The Influencer Roundup we look back at the biggest stories in social media and influencer marketing from January, including TikTok releasing a slew of new features, Instagram removing the shop tab, Twitter applying for licenses to facilitate in-app payments, and much more.