Sidewalker Daily
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...
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Sidewalker Daily
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
Advice For Newbie Influencers #155 11.08.2023 10:30
If you're interested in learning how to become an Influencer, these newbie creator tips are for you! When you first start out to be a social media influencer, one google search will hit you with hundreds of social media tips and tricks, dozens of ways to make money as a social media influencer, and more micro influencer tips than you can read. It's overwhelming! That's why in today's episode we're...
@hurraykimmay gets HONEST about rates and making money [Creator Currency Ep.1] 09.08.2023 44:06
Welcome to Creator Currency: Money Talks! In this episode, we get to know Creator and Undergarment Educator, Kimmay Caldwell. Kimmay is an Undergarment Educator and Self-Love coach that helps people feel comfortable (and confident!) in their bras. She has a community of over 100,000 collectively across social media and now uses her influence and content creation skills to partner with some of the...
How To Post Intentionally On Instagram #154 26.07.2023 7:17
If you want to make Instagram content that actually stands out and reaches your true audience, it's essential that you post on Instagram intentionally. Good, consistent Instagram engagement doesn't come from throwing any post onto your feed and hoping it takes off. Learning how to post on Instagram intentionally is A MUST on this now crowded platform! In today's post we're teaching you how to post...
Five Traits Of Every Successful Influencer #153 17.07.2023 6:53
Wondering how can you become a successful Influencer? There are just so many Influencer tips and tricks being thrown at you on the internet, it's hard to know what successful Influencers actually do. While there's no one secret to becoming a successful influencer, we wanted to keep things as simple as possible for you and give you FIVE traits that many highly successful Influencers have. If you wa...
What To Do When A Brand Uses Your Content Without Permission #152 12.07.2023 7:14
Has a brand ever grabbed your content and reposted it on their own social media platforms without asking you first? This probably made you wonder who owns Influencer content, and whether or not this type of content usage is something you can charge for. In this episode answering your Influencer content licensing questions! Influencer content rights are important and if you're a Creator or Influenc...
11 Reasons Why Brands DON'T Want To Work With (You!) Creators! #151 07.07.2023 11:04
Hey there, creator! Are you curious about what might be holding you back from brand collaborations? In this episode, we'll uncover the 11 crucial reasons why brands may hesitate to work with content creators like yourself. But fear not! While understanding these reasons is important, it's equally crucial to stay positive and proactive. Learn how to navigate these challenges with confidence and rem...
Behind The Scenes Of a Brand Partnership! 🤫🤫 #150 05.07.2023 7:05
Congratulations on landing that brand partnership! But what's next? In this episode, we've got your back. Join us as we delve into the secrets behind successful brand collaborations. From effective communication to exceeding expectations, we'll share valuable tips and strategies to help you navigate this exciting journey. Get ready to take your collaborations to new heights and make your brand shi...
7 Mistakes In Your Pitch Email To Brands (For Creators And Influencers) #149 12.06.2023 6:32
Hey there, creators and influencers! Pitching to brands can be a real challenge, but fear not! In this episode, I'm here to help. Learn essential tips to nail your brand outreach and boost your online presence. We'll uncover 7 common pitch email mistakes and guide you on the path to success. Don't miss out on valuable collaborations and endorsements. Watch now and unlock your true potential as a c...
5 Things Every Brand Is Thinking But Isn't Saying #148 09.06.2023 6:12
Step into the captivating world of influencer marketing for an exclusive glimpse. Behind the scenes, there lies a concealed aspect that brands seldom openly discuss, yet yearn to unveil. Join us as we delve into the intriguing realm of "Things that Brands Wish but Don't Say to Influencers." This episode exposes the inner workings of brand-influencer collaborations, revealing the unexpressed wishes...
When To NOT Pitch A Brand! #147 07.06.2023 6:57
In the captivating world of influencer marketing, the relationship between content creators and brands is a delicate balance that can lead to successful partnerships or missed opportunities. In this episode, we are going to discover moments to hold back from pitching brands, ensuring authenticity and fruitful partnerships. Align values, avoid clashing with your audience, and learn fair compensatio...
How To Make Money Blogging In 2023 #146 16.05.2023 7:56
In this episode, we'll show you how to turn your blog into a money-making machine. Whether you're a beginner or an experienced blogger, you'll learn actionable tips and strategies to help you monetize your blog and earn passive income. We’ll dive into various monetization strategies available to bloggers, from advertising and sponsored content to affiliate marketing and digital products. Whether y...
SEO For Influencers | Tips On How To Use SEO Keywords To Grown Your Business #145 11.05.2023 8:29
As an influencer, you know how important it is to have a strong online presence. But with so much competition out there, how do you ensure that your content is being seen by the right audience? The answer is search engine optimization (SEO). In this episode, I'll share some invaluable SEO tips for influencers to help you increase your visibility on search engines like Google and Bing. We'll start...
How To Deal With Criticism As An Influencer/Creator #144 03.05.2023 9:33
As a Creator, you’re putting yourself in the limelight! Influencers often become public figures, which opens the door to getting criticism from basically everyone you know. In this industry, it is not uncommon for you to be put under the microscope by many different people and areas in your business. From your followers to family and friends, and even the brands you partner with. It’s very importa...
How To Pitch To Travel Brands And Tourism Boards #143 13.04.2023 9:36
Did you know that you don’t need to be just in the travel niche to land paid travel partnerships? Yep! Anyone in any niche can pitch travel and tourism boards and land paid travel partnerships! You just need to know the right steps to take to get the ball rolling! In today’s episode, I will dive deep into how you can position yourself to send out pitches to travel brands and tourism boards confide...
How To Deal With Internet Trolls As A Creator #142 06.04.2023 7:34
Unfortunately, internet trolls have always been a thing. And we all know they’re not going anywhere either. As a Creator, you probably deal with more than your fair share of online bullies. It can feel impossible sometimes to ignore the hate and not let it get to you. We can’t control what people say and post online, but we can control how we handle our reaction to internet trolls so that we prote...
TikTok Launches A Revamped Creator Fund 🔥 #141 04.04.2023 8:01
TikTok has updated their Creator Fund program! So what does this mean for you as a Creator? In today’s episode, I will go over the inside scoop on the latest updates in TikTok's new Creator Fund Program. We will talk about what is now a requirement to make money on TikTok, how you can apply, and even jump into what else TikTok is working on BTS! Articles mentioned in this episode: https://www.thev...
You NEED To Be Outsourcing As A Content Creator #140 30.03.2023 7:52
For many content creators, being a creator means being an all-in-one business. That means self publishing, social media management, editing, and pitching to brands. There's a huge misconception that creators need to be doing everything on their own but nothing could be further from the truth. Not only does outsourcing enable you to put time into your channel and try new things, but it will also sa...
How To Set Boundaries As A Creator In 2023 #139 28.03.2023 7:29
As in all aspects of life, boundaries are incredibly important to keeping your mental and even physical health a priority. Often in the life of a Creator and Influencer, there might be pressure to share everything with social media. Lines between personal and work life can easily get blurred, which can lead to burn-out and worse… quitting. It is CRUCIAL that as a Creator, you practice setting boun...
How To Grow On TikTok In 2023 | TikTok Algorithm Updates! #138 23.03.2023 9:10
As a Creator, probably one of the most stressful things to deal with are the algorithms for social media. And yet, it is also one of the most necessary things to understand. In today’s episode, we will go over TikTok’s algorithm and the newest update they have made. Understanding the TikTok algorithm works will help you grow as a Creator in 2023. Join us as we explain in-depth TikTok’s algorithm u...
Amazon Influencer Program | Should You Join? #137 21.03.2023 9:56
contetCreators and Influencers are becoming more and more interested in Amazon’s growing Influencer Program. As an Amazon Influencer, you can create an Amazon storefront where you gain an affiliate for purchases made through your page. There are many benefits that come with joining the Amazon Influencers program, however, there are some things you may want to consider before joining. Learn all abo...
How To Double Your Income - Hire An Influencer Assistant! #136 13.03.2023 9:01
As much as we might want to do it all, we simply can’t! To be honest, we really shouldn’t, either. As a business owner, inviting someone into your baby might be hard to do at first, but we know that it could prove to be worth it. Hiring the right type of help will allow you to have more hands on deck helping with daily tasks, such as pitching to brands and scheduling appointments and more, giving...
The Term “Influencer” Is Changing! #135 10.03.2023 6:20
The term “Influencer” has changed significantly since it first started to make its away around. At first, many people found the term cringy refusing to use it. Nowadays, there is a multi-billion-dollar industry that revolves around being an Influencer! What does the term Influencer mean in 2023 and who is an Influencer? We will go over these questions and more in today’s episode all about Influenc...
How To Increase Instagram Engagement In 2023 #134 08.03.2023 10:25
Do you want to step up your Instagram game? We've tried it all - So what's actually worked for us and our clients when trying to increase our engagement on Instagram? In this episode, we're going to give you 10 engagement hacks that will help you grow your brand on Instagram and make your life so much easier in 2023! 👉 Book A Call: https://bit.ly/swdcoaching 🎁 Free Gift For Influencers & Cre...
10 Powerful Ways To Boost Your Confidence As A Creator Or Influencer #133 15.02.2023 13:34
We know that confidence doesn’t always come naturally especially for content creators. The pressure is always on and it’s easy to lose your self esteem. We also know what it takes to build and grow your confidence as a content creator! In today’s episode, I will be sharing with you the top 10 powerful tips to boost your confidence as a content creator or Influencer. Finding the confidence within y...
Afraid To Pitch To Brands? Do This Instead! #132 13.02.2023 7:35
Some people really struggle with reaching out and pitching to brands to social media collaborations or endorsements. In this episode I give some useful tips on how to go about promoting yourself and inevitably growing your audience on various social media mediums by creatively working your online presence to be something special that brands are looking for! 👀 Want to get brands to notice you? Try...
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