Influencer Confidential

Most creators think the only way to land brand deals is by constantly pitching. While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU. In this episode, Nina from Sidewalker Daily shares practical strategies to increase your visibility, become more discoverable, and position yourself as the creator brands already want to hire. From optimizing y...

Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think. In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-driven creators and platform specialists to consistent pitchers and systems builders, you'll learn the habits and strategies that separate creators who cons...

You Can Follow Ali Here: Instagram: @aligrant https://www.instagram.com/aligrant/ TikTok: @aligrnt https://www.tiktok.com/@aligrnt Website: http://thedigitaldept.com In this episode of Influencer Confidential, I sit down with Ali Grant, a true OG in the creator space who has quite literally grown alongside the industry. From the early days of blogging and gifting campaigns to now managing hundreds...

If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from Sidewalker Daily breaks down how the creator economy has evolved, what brands are actually looking for today, and the biggest mistakes creators make when pitching themselves for sponsorship opportunities. You'll learn how...

You Can Follow Adobe Here: Instagram:@adobeexpress TikTok: @adobeexpress YouTube: @adobeexpress LinkedIn: linkedin.com/showcase/adobe-express/ Website: adobe.com/express #PartneredwithAdobeExpress In this episode of Influencer Confidential, I’m sitting down with the incredibly talented Elise Swopes, an artist, creative pioneer, and Senior Evangelist at Adobe, who has truly been ahead of the curve...

If you're creating UGC content but not getting consistent brand deal offers, this episode is for you. Sidewalker Daily has worked on both sides of the influencer industry, consulting for brands and helping creators build sustainable businesses, so Nina knows exactly what brands are looking for when they choose (and re-hire) UGC creators. In this episode, Nina breaks down the key differences betwee...

Brand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands. If you’re a coach, course creator, podcaster, speaker, founder, business owner, newsletter writer, community builder, or expert in your niche… there are still SO many ways for you to land strategic partnerships and brand deals. Partnerships are not just for influencers. They’re for e...

Speaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up entirely new revenue opportunities in your business. If you’ve been thinking about landing speaking opportunities as a creator, influencer, founder, or entrepreneur… this episode is for you! I’m breaking down how YOU can actually land speaking gi...

You Can Follow Mafe Here: Instagram: https://www.instagram.com/mafeanzures/ TikTok: https://tiktok.com/@mafeanzures I Missed Me Podcast: Spotify: https://open.spotify.com/show/2nVufNbqEdpodCw624vLUf Apple: https://podcasts.apple.com/hr/podcast/i-missed-me/id1643377497 Youtube: https://www.youtube.com/@mafeanzures Website: https://mafeanzures.com/ Community (THE INFLUENCER LAB):  https://www.patreo...

You Can Follow Lucie Here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/ YouTube: https://www.youtube.com/ Facebook: https://www.facebook.com/luciebfink/ The Real Stuff Podcast: Spotify: https://open.spotify.com/show/0TdvoWQBDY353htUa47qSp?si=1368f8ea280f4c74 Apple: https://podcasts.apple.com/us/podcast/the-real-stuff-with-lucie-fink/id1724982367 Website: https:/...

If you want to be seen as an authority in your space… you can’t rely on content alone. You need to start putting yourself in places that validate your expertise. And one of the most powerful ways to do that is through media and press. In this episode, I’m breaking down how to pitch yourself for press features so you can build credibility, increase visibility, and open doors to new opportunities be...

You Can Follow Conar Here: Instagram: https://www.instagram.com/conarfair/ TikTok: https://www.tiktok.com/@conarfairway Conar Fair Way Instagram: https://www.instagram.com/conarfairway One Peak Creative Instagram: https://www.instagram.com/onepeakcreative/ Enroll in the Tik Tok & Reels Course: https://findyourpeak.onepeakcreative.com/a/2147636233/qJ2aDraT Try Format Finder AI Tool for your con...

One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts. In this episode, I’m breaking down exactly how to pitch yourself as a podcast guest - so you can grow your audience, build authority, and create opportunities beyond brand deals. Because the creators who grow faster aren’t just waiting to be discovered…they’re actively putting themselves in r...

If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with other creators can completely change your business. From new opportunities, referrals, and audience growth… to friendships that actually make this whole journey more fun! In this episode, I’m breaking down how to collabor...

If you think pitching is just about brand deal… then this episode is going to change how you see your entire business! Because the truth is: most creators are pitching in the smallest way possible and pitching is actually so much bigger than that. In this episode, I’m breaking down the opportunity strategy no one is teaching - how pitching can open doors for growth, visibility, relationships, and...

If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram team itself. No guessing, no trends, no opinions. In this episode, I’m breaking down the 5 ways to grow your reach based on what Instagram has directly told creators to focus on. AND more importantly, showing you exactly how to apply each o...

Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it actually looks like to work with a creator manager, when it does make sense to get one (and when it doesn’t), plus what managers are really looking for before they even say yes to working with you! This will help you make a smarter, more inf...

If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them! In this episode, I’m sharing some of my favorite places creators can look for UGC partnerships, paid creator jobs, and brand collaborations — including a few spots that many creators completely overlook. This will help yo...

There’s a big difference between making money as a creator… and building a sustainable, scalable creator business. And once you hit that $50K mark, the strategy, mindset, and legal + financial structure need to shift - fast. In this episode, I’m breaking down what creators at this income level need to think about differently. How you position yourself and price your work, to the backend decisions...

You Can Follow Kristen Here: Instagram: https://www.instagram.com/kbousq/ TikTok: https://www.tiktok.com/@kbousq YouTube: https://www.youtube.com/c/KristenBousquet Website: https://www.yoursoulcialmate.com/ Podcast: https://www.yoursoulcialmate.com/podcast Join Soulcialmate: https://www.yoursoulcialmate.com/membership In this episode of Influence Confidential, I sat down with Kristen Bousquet — Cr...

I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In this episode, I’m breaking down what brands will and will not pay creators for, and where I see negotiations get messy (or unnecessary) because expectations weren’t clear from the start. We’re talking about what’s typicall...

Think you can only pitch brands in your niche? Think again! Limiting your pitches to one category might be the very thing capping your income as a creator. In this episode, I’m sharing why pitching outside your niche can actually help you land bigger (and better-paying) brand deals - plus real examples of creators getting paid when they expand their angles. Remember: brands care about ideas and st...

You Can Follow Laura Here: Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website: https://www.paragonacct.com/ Portal del Cliente & Acceso a Recursos: https://www.paragonacct.com/recursos Client Portal & Access to Resources: https://www.paragonacct.com/en/recursos Tools Mentioned: Influencer Taxes 101 Mastercl...

After years on the brand side managing influencer budgets (and plenty of honest conversations with friends who still run campaigns today), I’m sharing five things creators do that quietly destroy their chances of getting a paid partnership - often without even realizing it. We’re talking about the small habits, wording, and positioning choices that can either build trust with brands… or quietly hu...

It seems like Instagram drops a new feature every five minutes 😅 And if you feel like you can't keep up with all the new updates lately... I got you!  In this episode, I'm breaking down the latest Instagram updates every creator should actually know about (and how to use them with intention). These are the tools we’re seeing right now on the platform and how creators are using them to stay visibl...